Changing minds

working with the media to change public attitudes

Stuff about me

Ten Tabloid Top Tips

• 1. Be reliable • 2. Bother the right person • 3. At the right time • 4. Be ready • 5. Know your story in a sentence • 6. Emotional blackmail won’t work • 7. Don’t assume celebrity sells • 8. Let people to tell their own stories • 9. Look at exclusives • 10. Don’t underestimate the newspaper’s audience

Changing the debate

Hope not Hate

Village of Hope

Darfur

Movember

The Elephant in the Room

Changing the debate on welfare

Human Beings

Bedroom Tax

Who do you think the government should help?

Heroes