The Social Grad

Post on 05-Jul-2015

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This is the presentation that Lucas Walker (@walkerlucas) and I (@KennyNorton) put together for Pod Camp Toronto 2011 (#PCTO2011). It's focused on how students or new graduates can leverage the power of social media to get themselves a job. Lucas and I both graduated in May 2010 and have taken different paths to get a job in the Social Media Analytic industry (aka a dream job), and we put this presentation together to help others accomplish that as well.

Transcript of The Social Grad

Kenny Norton - @KennyNorton

Lucas Walker - @WalkerLucas

The Social Grad

What Should I Do?

Graduating soon

Becoming a free agent

Offers??

Social presence??

Get a Social Workout

Build up your presence

Help others – friends, businesses, extra-curricular

Look for opportunities

BUILD Experience, paid or not

Leading to Graduation

Get your CV ready

Build a ‘master résumé’ that you can pull from

Get active on Twitter, set up your Facebook security settings,

Google yourself

Get recommendations on LinkedIn while work is still fresh.

Resume

Two pages – typical, complete pages

PDF ONLY

Promote your social media and web presence

Talk about your understanding and experience, don’t be

bashful

NETWORKING

Networking

Make the extra effort – Don’t be lazy.. it’s awkward

New grads need every edge possible

Start applying now! Learn who is who in the field you want

to work.

Use Twitter and LinkedIn to connect now

Accomplished business

people.. Know (a lot) of

other people

Twitter

Start following people – More Following = More Followers

Find like-minded individuals – We Follow

Twitter Chats - #u30pro #u20pro #smchat

Tweet about things you’re passionate about

DO NOT SYNC YOUR FACEBOOK AND LINKEDIN

Don’t play Heavy Metal at a Jazz Bar

(Know your audience)

Job Hunting

Standing out in a crowded field

Job Hunting

Be Patient

Marathon not a sprint

Dress Sharp

“Unless it’s an interview at a shipping yard, wear a suit.”

Use the time to do other things

GMAT/LSAT/MCAT

Online courses

Job Hunting

Grab a part time job while you hunt:

Motivation

Money – No Debt =)

Interview as much as possible, don’t turn something down

because you might not like it.

Learn something from each interview

Use your social media tool box!

Linkedin

Connect with people you have met

Virtual rolodex

Linkedin > Business Card

Ask for recommendations – Friends, Professors, Bosses

Promote! (For example: linkedin.com/in/username)

Internships

Make sure goals, responsibly are clear

Learn as much as you can

More than just your role

If it is unpaid think if it is for you

Don’t be afraid to negotiate

For profit company

Resources

Podcasts:

ThisWeekin

Marketing over Coffee

Twitter –WeFollow.com

Books:

Groundswell – Charline Li

Socialnomics – Erik Qualman

Crush It – Gary Vaynerchuk

All Marketers are Liars – Seth Godin

Resources

Books

Sweaty Palms, Socialnomics, Hey Whipple, The Missing Manual

Series, Fiction, Malcolm Gladwell

TV Shows and Movies

Undercover Boss

Thank you for Smoking, American Gangster

Podcasts

How Stuff Works, TED Talks, This Week in…

All Links Mentioned

WeFollow.com – A site to find meaningful people with

similar interests as you

About.Me – A website which will allow you to have all of

your online presences in one easy to use website

#Under30Pro – Here is a link to the Under30Pro Twitter

chat mailing list or click here for a search on Twitter

TweetDeck – Our favorite client to manage your social

dashboard

ThisWeekIn – A video podcast network for everything

Thank You

KennyNorton - @KennyNorton

www.kennynorton.com

Norton.Kenny@gmail.com

Lucas Walker - @WalkerLucas

http://www.exercitare.com

Walker.Lucas@gmail.com

#SocialGrad