The Social Grad
22
Kenny Norton - @KennyNorton Lucas Walker - @WalkerLucas The Social Grad
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This is the presentation that Lucas Walker (@walkerlucas) and I (@KennyNorton) put together for Pod Camp Toronto 2011 (#PCTO2011). It's focused on how students or new graduates can leverage the power of social media to get themselves a job. Lucas and I both graduated in May 2010 and have taken different paths to get a job in the Social Media Analytic industry (aka a dream job), and we put this presentation together to help others accomplish that as well.
Transcript of The Social Grad
Kenny Norton - @KennyNorton
Lucas Walker - @WalkerLucas
The Social Grad
What Should I Do?
Graduating soon
Becoming a free agent
Offers??
Social presence??
Get a Social Workout
Build up your presence
Help others – friends, businesses, extra-curricular
Look for opportunities
BUILD Experience, paid or not
Leading to Graduation
Get your CV ready
Build a ‘master résumé’ that you can pull from
Get active on Twitter, set up your Facebook security settings,
Google yourself
Get recommendations on LinkedIn while work is still fresh.
Resume
Two pages – typical, complete pages
PDF ONLY
Promote your social media and web presence
Talk about your understanding and experience, don’t be
bashful
NETWORKING
Networking
Make the extra effort – Don’t be lazy.. it’s awkward
New grads need every edge possible
Start applying now! Learn who is who in the field you want
to work.
Use Twitter and LinkedIn to connect now
Accomplished business
people.. Know (a lot) of
other people
Start following people – More Following = More Followers
Find like-minded individuals – We Follow
Twitter Chats - #u30pro #u20pro #smchat
Tweet about things you’re passionate about
DO NOT SYNC YOUR FACEBOOK AND LINKEDIN
Don’t play Heavy Metal at a Jazz Bar
(Know your audience)
Job Hunting
Standing out in a crowded field
Job Hunting
Be Patient
Marathon not a sprint
Dress Sharp
“Unless it’s an interview at a shipping yard, wear a suit.”
Use the time to do other things
GMAT/LSAT/MCAT
Online courses
Job Hunting
Grab a part time job while you hunt:
Motivation
Money – No Debt =)
Interview as much as possible, don’t turn something down
because you might not like it.
Learn something from each interview
Use your social media tool box!
Connect with people you have met
Virtual rolodex
Linkedin > Business Card
Ask for recommendations – Friends, Professors, Bosses
Promote! (For example: linkedin.com/in/username)
Internships
Make sure goals, responsibly are clear
Learn as much as you can
More than just your role
If it is unpaid think if it is for you
Don’t be afraid to negotiate
For profit company
Resources
Podcasts:
ThisWeekin
Marketing over Coffee
Twitter –WeFollow.com
Books:
Groundswell – Charline Li
Socialnomics – Erik Qualman
Crush It – Gary Vaynerchuk
All Marketers are Liars – Seth Godin
Resources
Books
Sweaty Palms, Socialnomics, Hey Whipple, The Missing Manual
Series, Fiction, Malcolm Gladwell
TV Shows and Movies
Undercover Boss
Thank you for Smoking, American Gangster
Podcasts
How Stuff Works, TED Talks, This Week in…
All Links Mentioned
WeFollow.com – A site to find meaningful people with
similar interests as you
About.Me – A website which will allow you to have all of
your online presences in one easy to use website
#Under30Pro – Here is a link to the Under30Pro Twitter
chat mailing list or click here for a search on Twitter
TweetDeck – Our favorite client to manage your social
dashboard
ThisWeekIn – A video podcast network for everything
Thank You
KennyNorton - @KennyNorton
www.kennynorton.com
Lucas Walker - @WalkerLucas
http://www.exercitare.com
#SocialGrad
