Post on 20-Jul-2015
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1) 2) 3) 4) 5)
BrandPoint and Programmatic TV
2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.
2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.
2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.
2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.
2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.
PCs, TABLETS, SMARTPHONES
Video Reserch Ltd. h/p://www.videor.co.jp/data/ratedata/junre/05variety.htm
20
programmatic
programmatic branding
$25B
$20B
$15B
$10B
$5B
0 2017 2011 2012 2013 2014 2015 2016
2017 69%
24
MARKETERS ARE STILL IN THE EARLY STAGES OF UNDERSTANDING HOW TO USE PROGRAMMATIC TO WIN, SERVE, AND RETAIN CUSTOMERS.
-JIM NAIL, FORRESTER ANALYST AT ANA BRAND CONFERENCE MARCH 2014
40%60%
77%DISPLAY 41
42%
75%
TubeMogul
PC
PRE-ROLL EXCHANGES
MOBILE EXCHANGESSOCIAL VIDEO EXCHANGE
CONNECTED TV EXCHANGES
DISPLAY EXCHANGES
125,000/RTB
50
15
261 20128 20133 Brett Wilson
EMERYVILLE (CORPORATE HEADQUARTERS), LOS ANGELES, NEW YORK, CHICAGO,DETROIT,LONDON, PARIS, SINGAPORE, SYDNEY, TOKYO, TORONTO, KIEV, SHANGHAI, SAO PAULO, MEXICO CITY
0
20
40
60
80
100
120
140
160
180
March April May June July August September October
About
95 Clients
December
Over
200 Clients
Built For Branding
Buy-side Only
DSP
Transparency
YouTube
YouTubeON/OFF
RTB
Our Partner
1.8102.310
$14.28 $12.11 $8.98 $7.83 $15.67
$7.83
SSP
501
VPAIDviewable
TubeMogul
150 15KPI CPC 100 Click
Pre-RollA
CTR CPC Click CPM
1.50 99 15,150 1800 70
1.64 65 23,000 1400 83
Pre-RollB
CTR CPC Click CPCV
2.00 100 15,000 3.0 65
2.42 63 24,000 1.8 83
150 30KPI
(BrandPoint and
Programmatic TV
GRPTVGRPTV
OCR
OCR
GRP
TV
5 BENEFITS FOR MARKETERS USING DIGITAL GRPs
MSOs
TVProgrammatic TV
TV SSP
MSO
CHANNELs
-60-10--20-CPM1020
2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.