Post on 13-Apr-2017
The Difference between leading and managing.
Tyler Starrine Strategy, Huge
August 24, 2015
Learning the hard way.
My career in Digital. • Started in 2006 at a small boutique agency.
• Transitional time in the market, social began to explode
• 3 Seasoned leaders, lots of “kids” that got digital
• Lots of opportunities to step up and get noticed
• Experience with Fortune 100 clients and leaders. • Safeway, Kraft, Apple, Diageo
• Thrown into the deep end
• Partnered with some of the best leaders in business
• Range of experience across the agency. • Client services
• New business
• Strategy
Timeline.
Marketing Associate
2006 2007 2008
Timeline.
2006 2007 2008
Marketing Associate Campaign Manager
Timeline.
2006 2007 2008
Campaign Manager
Director, Campaign Management
Marketing Associate
Timeline.
2006 2007 2008
Campaign Manager
Director, Campaign Management
VP, Campaign Development
Marketing Associate
Manager. Associate. Responsibilities:
Personal work output Personal work quality
Leader.
Manager. Associate. Responsibilities:
Personal work output Personal work quality
Leader. Responsibilities:
Personal work output Personal work quality
+Team output +Team quality
Manager. Associate. Responsibilities:
Personal work output Personal work quality
Leader. Responsibilities:
Personal work output Personal work quality
Team work output Team work quality
Responsibilities: Personal work output Personal work quality
Team work output Team work quality
+Team quality +Team performance
+Team Growth
Manager. Associate. Responsibilities:
Personal work output Personal work quality
Leader. Responsibilities:
Personal work output Personal work quality
Team work output Team work quality
Responsibilities: Personal work output Personal work quality
Team work output Team work quality
+Team quality +Team performance
+Team Growth
Where it gets tough.
Responsibility
Control
This shift requires a set of “softer” skills that you won’t find listed in the
job description.
Leadership skills:
1. Integrity.
2. Communication.
3. Perspective.
4. Mentorship.
Why this matters.
Great leadership leads to great success.
Sir Richard Branson, Virgin.
Jeff Bezos, Amazon.
Tony Hsieh, Zappos.
Well respected Innovative Passionate Expansive
Highly profitable Sustainable
Industry changing
Highly Successful. Great Leaders.
Well respected Innovative Passionate Expansive
Highly profitable Sustainable
Industry changing +Happy
Highly Successful. Great Leaders.
Leadership enables: 1. Innovation.
2. Growth.
3. Longevity.
4. Passion.
3 Key Takeaways.
Give a shit.
Give a shit. Not just about the work but about the people.
They’ll be there long after the work is completed.
Choose leaders.
Choose leaders. When you’re interviewing, ask who you’ll be working for.
Meet them, interview them, know what you’re getting into.
Manage projects not people.
Manage projects not people.
Manage timelines. Manage deadlines. But don’t manage people, guide them, grow them, lead them.
Remember: 1. Give a shit.
2. Choose leaders.
3. Manage projects, not people.