The Difference between leading and managing.

Tyler Starrine Strategy, Huge

August 24, 2015

Learning the hard way.

My career in Digital. •  Started in 2006 at a small boutique agency.

•  Transitional time in the market, social began to explode

•  3 Seasoned leaders, lots of “kids” that got digital

•  Lots of opportunities to step up and get noticed

•  Experience with Fortune 100 clients and leaders. •  Safeway, Kraft, Apple, Diageo

•  Thrown into the deep end

•  Partnered with some of the best leaders in business

•  Range of experience across the agency. •  Client services

•  New business

•  Strategy

Timeline.

Marketing Associate

2006 2007 2008

Timeline.

2006 2007 2008

Marketing Associate Campaign Manager

Timeline.

2006 2007 2008

Campaign Manager

Director, Campaign Management

Marketing Associate

Timeline.

2006 2007 2008

Campaign Manager

Director, Campaign Management

VP, Campaign Development

Marketing Associate

Manager. Associate. Responsibilities:

Personal work output Personal work quality

Leader.

Manager. Associate. Responsibilities:

Personal work output Personal work quality

Leader. Responsibilities:

Personal work output Personal work quality

+Team output +Team quality

Manager. Associate. Responsibilities:

Personal work output Personal work quality

Leader. Responsibilities:

Personal work output Personal work quality

Team work output Team work quality

Responsibilities: Personal work output Personal work quality

Team work output Team work quality

+Team quality +Team performance

+Team Growth

Manager. Associate. Responsibilities:

Personal work output Personal work quality

Leader. Responsibilities:

Personal work output Personal work quality

Team work output Team work quality

Responsibilities: Personal work output Personal work quality

Team work output Team work quality

+Team quality +Team performance

+Team Growth

Where it gets tough.

Responsibility

Control

This shift requires a set of “softer” skills that you won’t find listed in the

job description.

Leadership skills:

1. Integrity.

2. Communication.

3. Perspective.

4. Mentorship.

Why this matters.

Great leadership leads to great success.

Sir Richard Branson, Virgin.

Jeff Bezos, Amazon.

Tony Hsieh, Zappos.

Well respected Innovative Passionate Expansive

Highly profitable Sustainable

Industry changing

Highly Successful. Great Leaders.

Well respected Innovative Passionate Expansive

Highly profitable Sustainable

Industry changing +Happy

Highly Successful. Great Leaders.

Leadership enables: 1. Innovation.

2. Growth.

3. Longevity.

4. Passion.

3 Key Takeaways.

Give a shit.

Give a shit. Not just about the work but about the people.

They’ll be there long after the work is completed.

Choose leaders.

Choose leaders. When you’re interviewing, ask who you’ll be working for.

Meet them, interview them, know what you’re getting into.

Manage projects not people.

Manage projects not people.

Manage timelines. Manage deadlines. But don’t manage people, guide them, grow them, lead them.

Remember: 1. Give a shit.

2. Choose leaders.

3. Manage projects, not people.