presented by Mark S. Luckie!@marksluckie!

mluckie@twitter.com!!

THE BUSINESS OF “ME” !

BEFORE YOU PITCH!

•  Practice your “elevator pitch”!

•  Know your customers!

•  Understand the market!•  Determine your revenue!•  Know the person you’re

meeting! Photo  by  flickr  user  Ambrewskins  

THE PERFECT PITCH!•  Concise and interesting!

•  Have a personal anecdote!

•  Be enthusiastic!

•  Communicate your goals!

•  Know exactly what you need!

•  Leave with action plan!!

Photo  by  flickr  user  irrelephant  

LET’S PITCH!!

SMILE & A HANDSHAKE!

“Talk to you again soon.”!

ANALYTICS & SPREADSHEETS!

•  Essential to running a business!

•  Track revenue!

•  Back up pitch with data!

•  Show growth and potential!

Photo  by  flickr  user  Jus8no!  

ANALYTICS!

analytics.google.com!

analytics.google.com!

ANALYTICS: What to look for!

•  Page views!•  Unique visitors!•  Referrals!•  Time on site!•  Bounce rate! Photo  by  flickr  user  Brad  Turville  

ANALYTICS: Other metrics!

•  Social media followers!

•  @Mentions!

•  Retweet/shares!

•  Press mentions!

Photo  copyright  teachthought.com  

Photo  copyright  jonloomer.com  

www.alexa.com!

ANALYTICS: Tools!

@marksluckie!mluckie@twitter.com!

!

THE BUSINESS OF “ME” !

Questions?!