The Business of Me - Day 2: How to pitch your idea by Mark S. Luckie
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Mark S. Luckie presents the one-hour session, "How to Pitch Your Idea," part two of three from the free entrepreneurial webinar, "The Business of Me." Hosted by the Donald W. Reynolds National Center for Business Journalism, this training provides branding, pitching and funding tips for journalists. Check out more on this free training at http://bit.ly/bizofme2013. For more information about free training for business journalists, please visit http://businessjournalism.org. For more entrepreneurial resources, please visit the training archive page at http://businessjournalism.org/2013/06/03/the-business-of-me-2013-self-guided-training/.
Transcript of The Business of Me - Day 2: How to pitch your idea by Mark S. Luckie
BEFORE YOU PITCH!
• Practice your “elevator pitch”!
• Know your customers!
• Understand the market!• Determine your revenue!• Know the person you’re
meeting! Photo by flickr user Ambrewskins
THE PERFECT PITCH!• Concise and interesting!
• Have a personal anecdote!
• Be enthusiastic!
• Communicate your goals!
• Know exactly what you need!
• Leave with action plan!!
Photo by flickr user irrelephant
LET’S PITCH!!
SMILE & A HANDSHAKE!
“Talk to you again soon.”!
ANALYTICS & SPREADSHEETS!
• Essential to running a business!
• Track revenue!
• Back up pitch with data!
• Show growth and potential!
Photo by flickr user Jus8no!
ANALYTICS!
analytics.google.com!
analytics.google.com!
ANALYTICS: What to look for!
• Page views!• Unique visitors!• Referrals!• Time on site!• Bounce rate! Photo by flickr user Brad Turville
ANALYTICS: Other metrics!
• Social media followers!
• @Mentions!
• Retweet/shares!
• Press mentions!
Photo copyright teachthought.com
Photo copyright jonloomer.com
www.alexa.com!
ANALYTICS: Tools!
