J FKohn Institutfür Nordamerikastudien-ennedy--

The Advertising World Through Google's Goggles

How does search engine advertising power the economics of the Google model? Hal Varian is Chief Economist at Google and professor at the University of California, Berkeley.

June 17, 2009 – 18.00h, s.t.Ethnologisches Museum, Großer Vortragssaal, Lansstr. 8, 14195 Berlin (opposite the John F. Kennedy Institute)

Map of the Internet by the OPTE Project (opte.org)

Distinguished Ernst Fraenkel Lecture funded by the Fritz Thyssen Stiftung

Hal Varian