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TRANSFORMING BIG DATA INTO SMART DATA

ANA MILICEVIC | @AEXM | ANA.MILICEVIC@SAS.COM

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Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Big Data

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Copyr i g ht © 2012 , SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Smart Data

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Big Data

Analytics

Smart Data

+

=

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Proactive

ANALYTICS? OUR PERSPECTIVE

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Forecasting

Revenue/Yield Optimization

Attribution

Audience Segmentation

Cross-platform Analysis

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ALARM

SYSTEM

ALARMS

SYSTEM

NETWORK

Katie:

#Talent

on The

Voice!

Scott:

Let’s watch

Scandal!

Mom: Feed the

dog

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