SuperOfficeSocial CRMCRM Dagen 2014

Hans Chr. GrønslethSuperOffice Cloud Services

SuperOfficehjelper bedrifter med å

Finne kunderVinne kunderBeholde kunder

Definitions

• CRM (Customer Relationship Management) is a company´s strategy for overseeing clients and sales prospects.

• Social CRM is a philosophy and a business strategy designed to engage the customers in a mutually beneficial relationship. It´s supported by social technology, business rules, workflow and processes.

• In tweetable form: "The company's response to the customer's control of the conversation.“

The Customer Journey

#1Have a Strategy

Less is more

Encourage your staff

Be present

Have a blog

Økt synlighet

Easy embedded tools

Facebook plugin

#2Be Relevant

Know your customer´s needs

Create great content

Want to improve? Measure it!

#3Engage People

Partner Community

Knowledge

The Parliament (intranet)

The Customer Club (Community)

…coming soon

#4Be Honest

How likely is it that you would recommend [your company] to a friend or colleague?

#1 Have a Strategy

#2 Be Relevant

#3 Engage People

#4 Be Honest

Questions?

SuperOfficeSocial CRMCRM Dagen 2014

@gronsleth