SuperOffice Social CRM, CRM Dagen 2014, Oslo
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Transcript of SuperOffice Social CRM, CRM Dagen 2014, Oslo
SuperOfficeSocial CRMCRM Dagen 2014
Hans Chr. GrønslethSuperOffice Cloud Services
SuperOfficehjelper bedrifter med å
Finne kunderVinne kunderBeholde kunder
Definitions
• CRM (Customer Relationship Management) is a company´s strategy for overseeing clients and sales prospects.
• Social CRM is a philosophy and a business strategy designed to engage the customers in a mutually beneficial relationship. It´s supported by social technology, business rules, workflow and processes.
• In tweetable form: "The company's response to the customer's control of the conversation.“
The Customer Journey
#1Have a Strategy
Less is more
Encourage your staff
Be present
Have a blog
Økt synlighet
Easy embedded tools
Facebook plugin
#2Be Relevant
Know your customer´s needs
Create great content
Want to improve? Measure it!
#3Engage People
Partner Community
Knowledge
The Parliament (intranet)
The Customer Club (Community)
…coming soon
#4Be Honest
How likely is it that you would recommend [your company] to a friend or colleague?
#1 Have a Strategy
#2 Be Relevant
#3 Engage People
#4 Be Honest
Questions?
SuperOfficeSocial CRMCRM Dagen 2014
@gronsleth