Post on 08-Mar-2016
description
Dress Like you Mean
4 The personal grooming guidelines outlined in this presentation are in line with standard guidelines in similar organisations and rely on employee’s judgement and their manager’s enforcement of the policy.
4 The company’s legitimate need to present a certain level of professional dress does not seek to prohibit individual expression and aims to accommodate special requests for religious practices and disabilities.
4 A distinction between male and female attire is made in this presentation for ease and clarity and is not intended to discriminate against either gender.
ObjectivesThe presentation aims to :
4 Can you name the 7 brands these logos
represent ?
4 Is it clear Who they are ? What they do ?
What you can expect from their product or
service ?
4 Do you think their staff would all appear the
same/ send a consistent message ?
The Power of Image VisualCredibility
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1 - Commonwealth Bank - 2 - Nike - 3 - BHP Billiton 4 - McDonalds - 5 - Mercedes - 6 - Qantas - 7 - Walkman
4 PERCEIVED QUALITY : Creates an expectation
about the quality of product and service.
4 PERCEIVED PRICE : People are willing to pay
more for products and services with a high
level of presentation.
4 CONGRUENCY : from print and digital
advertising to point of sale staff it can support
or sabotage the brand message.
How image influences the Customer
VisualCredibility
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4 You think you are being friendly and
approachable.
4 The reality is you look like
a mess who doesn’t care
about the job nor what the
customer really wants.
4 In the blink of an eye we make some very
quick and lasting impressions.
4 “ Seeing is believing”. We judge by
stereotyping to save time.
4 These decisions determines how people act
towards us and what opportunities they offer
us.
4 how
you feel and act.
What customersreflect upon
The Power of Image
VisualCredibility
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4 In the first instant of meeting someone we
make a judgement on whether we
- Like/dislike them
- Trust them
- Care about them and what they offer
- Want to deal with them
- Will enjoy the experience
4 This decision is locked into place and we
make all other decisions from this belief
First Impressions are broken upinto 3 categories :
Why the first impression counts
Visual : 55% how a person looks
Vocal : 38% how a person sounds
Verbal : 7% What they actually say
55 % 38 %
7 %
VisualCredibility
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7 Elementsof an overall great image
Where can you improve ?
VisualCredibility
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Well
dressed/
presented
Open
Attitude
Good
Posture
Well
Spoken
Good
Listener
Smile
Facial
expressionEye
Contact
CLOTHING :
4 Clothing that fits
4 Shoes shined
4 Clean clothes and shoes
4 Clothing pressed
4 Well fitting underwear
4 Underwear should never be visible either
directly or indirectly
Good presentation
Fit
Lapels lie flat
Bottom button never done up
Jacket perfect length –it reaches the end of the thumb
1cm of cuff showing
1 break at the hem – maximum of 2 allowed
This jacket is too tight & too short
ImageMakers
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Clean Appearance
Good Posture
- Good posture is standing straight, with your hands out of your pockets
- Promotes confidence- Appears more accessible- Welcomes customers
and conversation- Increases sales - Makes you look younger
and slimmer
Bad posture is slouching, hands in pocketsHead tilting
ImageMakers
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4 Nails
4 Breath
4 Hair
4 Body
odour
4 Make-up
4 Skin
4 To be open allows people to feel comfortable
around you.
4 You create an open attitude through your
body language and your facial expressions
4 Focus on creating an open attitude by opening
your arms
4 In this image the woman on the left whilst
standing straight has closed off her body by
crossing her arms.
4 The woman on the right is more open but has
created a division by placing her hand in her
pocket.
4 Hands should be neither crossed nor in your
pockets
Open Attitude
ImageMakers
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4 Your face is where the customer will be
focusing to read your mood and look for
guidance
4 Your face must be open and welcoming
4 Do this by :
- Smiling
- Maintaining eye contact for about 80% of the conversation
- Not covering your face
4 Tone voices which are deep will hold more influence
than a high pitched voice. Moderate your pitch so that it is easy to hear
4 Words use words that your listener will understand
and avoid using lazy or slang language
4 Annunciation speak clearly and avoid mumbling
4 Patterns make sure you do not add too much inflection
onto your words or you may make every sentence sound like a question.
Open Facial Expressions
Language
ImageMakers
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4 Overstuffed pockets
4 Poor posture
4 Bad language
4 Poor personal hygiene
4 Ill fitting clothes
4 Po or time management
4 Incorrect Accessories :
What you wear in your everyday life may look great on the weekend but completely not suit your work attire.
Make sure how you are dressing is in keeping with your companies image. Even if it means having to style your hair in a different manner, take off any excess jewellery and cover any tattoos and hide piercings.
Image Breakers
ImageBreakers
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4 Rings - to be limited to only 3 fingers - No oversized fashion pieces
4 Necklaces - Nothing which creates a noise - No long chains - No leather thongs
4 Earrings - Nothing larger than a 5 cent piece - No chandelier earrings - In styles to compliment uniform
4 Ears - Maximum of two only - Second piercing to contain a stud only
4 Nose - Only acceptable if in place before employment - Acceptable for religious significance
4 Eyebrows & Lips/Tongue - Only acceptable if in place before employment
Jewellery
Piercings
Company Grooming Guidelines
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4 Hair must be clean at all times
4 No extreme colours
4 Long hair is to be worn off the face at all times
4 Decoration to be kept to a minimum in the hair
4 Hair to be cut no shorter than a number 2 cut
4 Make-up is to be worn at all times
4 Make up is to compliment the face
and the uniform
4 No extreme colours
Hair Styles
Make-up
Uniform
Company Grooming Guidelines
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4 Uniform is to be kept clean
and well maintained
4 Please notify your superior should anything happen to
your uniform
4 Uniforms will replaced at
regular intervals. More
frequent replacement will be
at your supervisors discretion.
Men’s dress code
4 Tops : - Collared shirt required at all
times
- Ties to be worn when meeting
with clients
4 Shoes/socks : - Shoes and socks are required at all times.
- Shoes are to be in keeping with corporate
image –no heavy doc martin style or runners
- Socks are to match shoes or trousers
4 Trousers : - Are to be hemmed at all times
- Do not overstuff pockets
- Trousers are not to be ripped or stained
- A belt is to worn with trousers
4 Hands : - Finger nails to be clean
- Rings to be worn on only 2
fingers
- Watches should compliment
your outfit.
4 Final points : - Perfume/fragrance should be subtle
- Handbag and laptop case should be in keeping with our corporate
brand
- Nothing should be worn or carried which advertises any company
or brand which is in direct competition to or will cause harm to the
company image.
4 Jackets : - In a colour to match trousers
- When jackets are worn they
are to be buttoned when
standing
4 Face : - No piercings
- Facial hair to be kept
trimmed and neat
- Skin to be clean
Company Grooming Guidelines
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Women’s dress code
4 Tops/Jackets : - No visible cleavage
- Jackets must be worn when meeting
with clients
- Must be in a colour that supports the
company brand/logo
- Collared shirts are preferred
- Spaghetti straps are not appropriate for
the office.
4 Trousers : - Must fit correctly
- In a colour to support the company brand/uniform
- Not too tight
- In a plain fabric.
4 Skirts : - To be at a moderate length
- Not too tight
- In a plain fabric
- In a colour and style to support the company top/
blouse/brand.
4 Footwear : - Sandals are not
acceptable
- Hosiery to be worn at
all times
- Closed toe must be
worn
- Ballet flats are not
appropriate
- Shoes must be kept
clean and polished
- Heels are to be well
maintained
4 Final points : - Perfume/fragrance should be subtle
- Handbag and laptop case should be in
keeping with our corporate brand
- Nothing should be worn or carried
which advertises any company or brand
which is in direct competition to or will
cause harm to the company image
4 Make-up : - Lipstick and make-up
should compliment
your outfit
- No glitter make-up.
4 Dresses : - No visible cleavage
- At a moderate length
- In a style/colour to
support the company
brand
- Not to be sleeveless.
4 Jewellery : - No more than 3 fingers for rings
- No more than 2 earrings in one ear
with the second to be a fine stud
- Nothing which causes noise or
distraction at work
- Watches should compliment your
outfit.
Company Grooming Guidelines
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Maintaining your image
Bringing it together
4
4 Body - should be washed daily
4 Clothing- Suits should only be dry-cleaned when dirty
- Trousers/skirts should be rotated (worn every other day) daily to allow the fibres to relax and garment to last longer
- Shirts should be pressed before wearing
- Shoes should be polished before coming to work or when scuffed
4 When you look and act in a way which is
in harmony with the company brand and
company image clients will be comfortable
and happy to deal with you.
4 You are the face of the company and we
place our trust in you to protect and preserve
our image
When you look good we look good !
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Company Grooming Guidelines
Managers Feedback sheet
Staff member : .........................................................................
Overall grooming :
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ManagersFeedback
4 Guidelines when giving feedback- Make sure confusion is not the reason the person is not
following the guidelines and not any other underlying issues such as discontent, frustration or other personal problems.
- While providing feedback it is important to focus on the outfit and not the person.
- You can provide useful feedback and explain the reasons why the outfit or item is not accepted as appropriate.
- Give a possible impact of inappropriate image.
Support the guidelines to personal presentation by :
- Ensuring own dress and grooming standards are in line with the recommendations.
- Answering questions from employees about the guidelines.
- Enforcing adherence to guidelines to maintain high standards.
4 Suggested Processes for Coaching/Follow-up/
Enforcing
1.) Identify the problem – Determine the issue
- Outfit that is unacceptable according to the policy (eg: garment type, fabric, accessories)
- Inappropriate fit
- Inappropriate grooming
- Wearing the inappropriate clothing for the occasion (eg: wearing casual uniform to meet a potential client for first time)
2.) Meet with employee
- Schedule a private meeting with employee.
- Explain the reason for meeting –grooming issue
- Give positive feedback where possible
- Follow up with Grooming shortfall
3.) Ensure compliance
- Define the issue and give reasons for inappropriateness
- Avoid criticism on personal features or fashion choices
- Give a professional reason behind the policy
- Review the guidelines with employee
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ManagersFeedback
4 Give suggestion for change if possibleUse expressions such as :
- “Some of your choices in business clothes are not in compliance with our guidelines. For example:
- “The shoes you wore yesterday with your uniform are considered inappropriate for our company. A closed toe shoe gives a more professional appearance and it also provides more protection than an open toe shoe, especially when in the warehouse...”
4 Feedback examples
Issue Reason Possible impact on company image
Missing buttons Unacceptable according to our guidelines
Others may interpret unpolished appearance as lack of attention in handling one’s job.
Sleeveless top Unacceptable according to our guidelines
The more skin is exposed, the less professional you look
Skirt too short/showing cleavage
Unacceptable according to our guidelines
Potential for sexual harassment claims. Unprofessional and distracts from eye contact.
Poor grooming Unacceptable according to our guidelines
Management and co-workers may feel lack of seriousness
Hands in pocket Inappropriate for representing company
Standing with hands in pocket while on duty at customer care creates the impression that you would not and could not help with complaint.
Clothes too tight Inappropriate for company standards
Not according to our standards. Affects company’s image negatively
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ManagersFeedback