Dress Like you Mean

Business

Uniform Induction Package

Dress Like you Mean

4    The  personal  grooming  guidelines  outlined  in  this  presentation  are  in  line  with  standard  guidelines  in  similar  organisations  and  rely  on  employee’s  judgement  and  their  manager’s  enforcement  of  the  policy.  

4    The  company’s  legitimate  need  to  present  a  certain  level  of  professional  dress  does  not  seek  to  prohibit  individual  expression  and  aims  to  accommodate  special  requests  for  religious  practices  and  disabilities.

4    A  distinction  between  male  and  female  attire  is  made  in  this  presentation  for  ease  and  clarity  and  is  not  intended  to  discriminate  against  either  gender.  

ObjectivesThe presentation aims to :

4    Can  you  name  the  7  brands  these  logos  

represent  ?

4      Is  it  clear  Who  they  are  ?  What  they  do  ?  

What  you  can  expect  from  their  product  or  

service  ?

4    Do  you  think  their  staff  would  all  appear  the  

same/  send  a  consistent  message  ?

The Power of Image VisualCredibility

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1 - Commonwealth Bank - 2 - Nike - 3 - BHP Billiton 4 - McDonalds - 5 - Mercedes - 6 - Qantas - 7 - Walkman

4    PERCEIVED  QUALITY  :  Creates  an  expectation  

about  the  quality  of  product  and  service.

4    PERCEIVED  PRICE  :  People  are  willing  to  pay  

more  for  products  and  services  with  a  high  

level  of  presentation.

4    CONGRUENCY  :  from  print  and  digital  

advertising  to  point  of  sale  staff  it  can  support  

or  sabotage  the  brand  message.  

How image influences the Customer

VisualCredibility

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4    You  think  you  are  being  friendly  and  

approachable.

4    The  reality  is  you  look  like  

a  mess  who  doesn’t  care  

about  the  job  nor  what  the  

customer  really  wants.

4    In  the  blink  of  an  eye  we  make  some  very  

quick  and  lasting  impressions.  

4    “  Seeing  is  believing”.  We  judge  by  

stereotyping  to    save  time.

4    These  decisions  determines  how  people  act  

towards  us  and  what  opportunities  they  offer  

us.    

4 how  

you  feel  and  act.

What customersreflect upon

The Power of Image

VisualCredibility

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4    In  the  first  instant  of  meeting  someone  we  

make  a  judgement  on  whether  we  

- Like/dislike them

- Trust them

- Care about them and what they offer

- Want to deal with them

- Will enjoy the experience

4    This  decision  is  locked  into  place  and  we  

make  all  other  decisions  from  this  belief  

First Impressions are broken upinto 3 categories :

Why the first impression counts

Visual : 55% how a person looks

Vocal : 38% how a person sounds

Verbal : 7% What they actually say

55 % 38 %

7 %

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7 Elementsof an overall great image

Where  can  you  improve  ?

VisualCredibility

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Well  

dressed/

presented

Open

Attitude

Good

Posture

Well

Spoken

Good

Listener

Smile

Facial  

expressionEye

Contact

CLOTHING  :

4  Clothing  that  fits

4  Shoes  shined

4  Clean  clothes  and  shoes

4  Clothing  pressed

4  Well  fitting  underwear

4    Underwear  should  never  be  visible  either  

directly  or  indirectly

Good presentation

Fit

Lapels lie flat

Bottom button never done up

Jacket perfect length –it reaches the end of the thumb

1cm of cuff showing

1 break at the hem – maximum of 2 allowed

This jacket is too tight & too short

ImageMakers

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Clean Appearance

Good Posture

- Good posture is standing straight, with your hands out of your pockets

- Promotes confidence- Appears more accessible- Welcomes customers

and conversation- Increases sales - Makes you look younger

and slimmer

Bad posture is slouching, hands in pocketsHead tilting

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4  Nails

4  Breath

4  Hair

4    Body  

odour

4  Make-up

4  Skin

4    To  be  open  allows  people  to  feel  comfortable  

around  you.

4    You  create  an  open  attitude  through  your  

body  language  and  your  facial  expressions

4    Focus  on  creating  an  open  attitude  by  opening  

your  arms  

4    In  this  image  the  woman  on  the  left  whilst  

standing  straight  has  closed  off  her  body  by  

crossing  her  arms.

4    The  woman  on  the  right  is  more  open  but  has  

created  a  division  by  placing  her  hand  in  her  

pocket.

4    Hands  should  be  neither  crossed  nor  in  your  

pockets  

Open Attitude

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4    Your  face  is  where  the  customer  will  be  

focusing  to  read  your  mood  and  look  for  

guidance

4    Your  face  must  be  open  and  welcoming

4  Do  this  by  :  

- Smiling

- Maintaining eye contact for about 80% of the conversation

- Not covering your face

4  Tone voices which are deep will hold more influence

than a high pitched voice. Moderate your pitch so that it is easy to hear

4    Words use words that your listener will understand

and avoid using lazy or slang language

4  Annunciation speak clearly and avoid mumbling

4    Patterns make sure you do not add too much inflection

onto your words or you may make every sentence sound like a question.

Open Facial Expressions

Language

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4  Overstuffed  pockets

4  Poor  posture

4  Bad  language

4  Poor  personal  hygiene

4  Ill  fitting  clothes

4  Po  or  time  management

4  Incorrect  Accessories  :

What you wear in your everyday life may look great on the weekend but completely not suit your work attire.

Make sure how you are dressing is in keeping with your companies image. Even if it means having to style your hair in a different manner, take off any excess jewellery and cover any tattoos and hide piercings.

Image Breakers

ImageBreakers

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4    Rings   - to be limited to only 3 fingers - No oversized fashion pieces

4  Necklaces   - Nothing which creates a noise - No long chains - No leather thongs

4  Earrings   - Nothing larger than a 5 cent piece - No chandelier earrings - In styles to compliment uniform

4    Ears   - Maximum of two only - Second piercing to contain a stud only

4  Nose   - Only acceptable if in place before employment - Acceptable for religious significance

4  Eyebrows  &  Lips/Tongue   - Only acceptable if in place before employment

Jewellery

Piercings

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4    Hair  must  be  clean  at  all  times

4  No  extreme  colours

4  Long  hair  is  to  be  worn  off  the  face  at  all  times

4    Decoration  to  be  kept  to  a  minimum  in  the  hair

4  Hair  to  be  cut  no  shorter  than  a  number  2  cut

4    Make-up  is  to  be  worn  at  all  times

4    Make  up  is  to  compliment  the  face  

and  the  uniform

4  No  extreme  colours

Hair Styles

Make-up

Uniform

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4    Uniform  is  to  be  kept  clean  

and  well  maintained

4    Please  notify  your  superior  should  anything  happen  to  

your  uniform

4    Uniforms  will  replaced  at  

regular  intervals.  More  

frequent  replacement  will  be  

at  your  supervisors  discretion.

Men’s dress code

4 Tops  : - Collared shirt required at all

times

- Ties to be worn when meeting

with clients

4 Shoes/socks  : - Shoes and socks are required at all times.

- Shoes are to be in keeping with corporate

image –no heavy doc martin style or runners

- Socks are to match shoes or trousers

4 Trousers  : - Are to be hemmed at all times

- Do not overstuff pockets

- Trousers are not to be ripped or stained

- A belt is to worn with trousers

4 Hands  : - Finger nails to be clean

- Rings to be worn on only 2

fingers

- Watches should compliment

your outfit.

4 Final  points  : - Perfume/fragrance should be subtle

- Handbag and laptop case should be in keeping with our corporate

brand

- Nothing should be worn or carried which advertises any company

or brand which is in direct competition to or will cause harm to the

company image.

4 Jackets  : - In a colour to match trousers

- When jackets are worn they

are to be buttoned when

standing

4 Face  : - No piercings

- Facial hair to be kept

trimmed and neat

- Skin to be clean

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Women’s dress code

4 Tops/Jackets  : - No visible cleavage

- Jackets must be worn when meeting

with clients

- Must be in a colour that supports the

company brand/logo

- Collared shirts are preferred

- Spaghetti straps are not appropriate for

the office.

4 Trousers  : - Must fit correctly

- In a colour to support the company brand/uniform

- Not too tight

- In a plain fabric.

4 Skirts  : - To be at a moderate length

- Not too tight

- In a plain fabric

- In a colour and style to support the company top/

blouse/brand.

4 Footwear  : - Sandals are not

acceptable

- Hosiery to be worn at

all times

- Closed toe must be

worn

- Ballet flats are not

appropriate

- Shoes must be kept

clean and polished

- Heels are to be well

maintained

4 Final  points  : - Perfume/fragrance should be subtle

- Handbag and laptop case should be in

keeping with our corporate brand

- Nothing should be worn or carried

which advertises any company or brand

which is in direct competition to or will

cause harm to the company image

4 Make-up  : - Lipstick and make-up

should compliment

your outfit

- No glitter make-up.

4 Dresses  : - No visible cleavage

- At a moderate length

- In a style/colour to

support the company

brand

- Not to be sleeveless.

4 Jewellery  : - No more than 3 fingers for rings

- No more than 2 earrings in one ear

with the second to be a fine stud

- Nothing which causes noise or

distraction at work

- Watches should compliment your

outfit.

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Maintaining your image

Bringing it together

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4 Body    -  should  be  washed  daily

4 Clothing- Suits should only be dry-cleaned when dirty

- Trousers/skirts should be rotated (worn every other day) daily to allow the fibres to relax and garment to last longer

- Shirts should be pressed before wearing

- Shoes should be polished before coming to work or when scuffed

4 When  you  look  and  act  in  a  way  which  is  

in  harmony  with  the  company  brand  and  

company  image  clients  will  be  comfortable  

and  happy  to  deal  with  you.

4 You  are  the  face  of  the  company  and  we  

place  our  trust  in  you  to  protect  and  preserve  

our  image

When  you  look  good  we  look  good  !

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Company  Grooming  Guidelines

Managers Feedback sheet

Staff  member  :  .........................................................................

Overall  grooming  :

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ManagersFeedback

4 Guidelines  when  giving  feedback- Make sure confusion is not the reason the person is not

following the guidelines and not any other underlying issues such as discontent, frustration or other personal problems.

- While providing feedback it is important to focus on the outfit and not the person.

- You can provide useful feedback and explain the reasons why the outfit or item is not accepted as appropriate.

- Give a possible impact of inappropriate image.

Support the guidelines to personal presentation by :

- Ensuring own dress and grooming standards are in line with the recommendations.

- Answering questions from employees about the guidelines.

- Enforcing adherence to guidelines to maintain high standards.

4 Suggested  Processes  for  Coaching/Follow-up/

Enforcing  

1.) Identify the problem – Determine the issue

- Outfit that is unacceptable according to the policy (eg: garment type, fabric, accessories)

- Inappropriate fit

- Inappropriate grooming

- Wearing the inappropriate clothing for the occasion (eg: wearing casual uniform to meet a potential client for first time)

2.) Meet with employee

- Schedule a private meeting with employee.

- Explain the reason for meeting –grooming issue

- Give positive feedback where possible

- Follow up with Grooming shortfall

3.) Ensure compliance

- Define the issue and give reasons for inappropriateness

- Avoid criticism on personal features or fashion choices

- Give a professional reason behind the policy

- Review the guidelines with employee

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ManagersFeedback

4 Give  suggestion  for  change  if  possibleUse expressions such as :

- “Some of your choices in business clothes are not in compliance with our guidelines. For example:

- “The shoes you wore yesterday with your uniform are considered inappropriate for our company. A closed toe shoe gives a more professional appearance and it also provides more protection than an open toe shoe, especially when in the warehouse...”

4 Feedback  examples  

Issue Reason Possible impact on company image

Missing buttons Unacceptable according to our guidelines

Others may interpret unpolished appearance as lack of attention in handling one’s job.

Sleeveless top Unacceptable according to our guidelines

The more skin is exposed, the less professional you look

Skirt too short/showing cleavage

Unacceptable according to our guidelines

Potential for sexual harassment claims. Unprofessional and distracts from eye contact.

Poor grooming Unacceptable according to our guidelines

Management and co-workers may feel lack of seriousness

Hands in pocket Inappropriate for representing company

Standing with hands in pocket while on duty at customer care creates the impression that you would not and could not help with complaint.

Clothes too tight Inappropriate for company standards

Not according to our standards. Affects company’s image negatively

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