Hello!Stimulu

sMarketin

g Plan

Inspired By PassionDriven By Success

Situation Analysis

➜Strengths Experienced Firm

Quick website design & graphics

Integrated Service

One stop shop

Situation Analysis

➜WeaknessesSmaller size

Undriven

No sales department

No inhouse web developer

Situation Analysis

➜Opportunities More established clients

Great service that has the ability to sell itself

Good prices

Open market

Situation Analysis

➜Threats Other firms (434, Prototype,

Pascat, 828 & more)

DIY sites like Squarespace

Freelance workers

Situation Analysis

Target Analysis

Target Analysis

Established Businesses

➜ Large budget

➜ Local or far➜ Very

Profitable➜ Interested

in growing the business

Start UpCompanies

➜ Small budget

➜ Local➜ Less profit ➜ Less

experienced, but hard working

Lynchburg Community

➜ Raise brand awareness

➜ Schools, stores, groups of people

➜ Very local➜ Opportunity

to make a difference

Marketing Goals

Marketing Goals

Increase Sales of Clients

Raise Brand Awareness

Increase Monthly

Clients by 50%

Marketing Strategies & Tactics

Internal Workforce

Lead Generating

Outreach Awareness

Internal Workforc

e

Increase workforce passion & motivation

➜ Celebrate Success & Life achievements

➜ Highlight the importance of new business

➜ Create traditions

➜ Build a reputation

Lead Generatin

g

Warm Emails

➜ One of the most popular lead generating strategies

➜ 42% of organizations believe email is one the most effective

Warm Calling

➜ Be familiar with the client before the call➜ Multiple touchpoints ➜ Constant contact

Video

➜ Stronger emotional connections➜ Increase customer conversations➜ Better click-through rates

Blog

➜ 81% of businesses report that a blog is critical in generating leads

➜ Companies that blog generate 67% more leads per month

Social Media

➜ Facebook Advertisements39% of marketers generate leads

through FB➜ LinkedIn

64% of B2B marketers have generated leads via LinkedInPrint

➜ Memorable, quick, clear information➜ Clear call to action➜ Tangible & trustworthy

Meeting with the Client

➜ Comfortable

➜ Clear

➜ Friendly

➜ Professional

Outreach Awarenes

s

Stimulus Brand Merchandise

➜ Fun, creative, simple way to share the story of our brand

➜ Promotional product that gets used. Does not get thrown away

➜ Unites the company culture, creates positive picture in the community

Createathon

➜ Started in 2002, nationally recognized 24 hours of service for nonprofits

➜ Pro bono marketing marathon that harnesses skills for social good

➜ Takes place in the third week of October

➜ Unique, sets us apart from other firms in Lynchburg

Liberty University Career Fair

➜ Hundreds of students gather to talk to companies

➜ Great networking & increase in brand awareness

➜ Our competitors are involved➜ Takes place in Spring

Involvement with Liberty Clubs

➜ Building awareness & credibility within the students

➜ Improve the community & next generation➜ Raise the level of workforce

Entrepreneur Brand Competition

➜ Entrepreneurs send in business ideas, we pick the winner

➜ Winner gets a free brand design ➜ All of November

Satisfaction Surveys

➜ Great way to measure success➜ Increase positive testimonials➜ Gather impressions of customer service➜ Takes place after website is done

Thanks!