Stimulus
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Transcript of Stimulus
Hello!Stimulu
sMarketin
g Plan
Inspired By PassionDriven By Success
Situation Analysis
➜Strengths Experienced Firm
Quick website design & graphics
Integrated Service
One stop shop
Situation Analysis
➜WeaknessesSmaller size
Undriven
No sales department
No inhouse web developer
Situation Analysis
➜Opportunities More established clients
Great service that has the ability to sell itself
Good prices
Open market
Situation Analysis
➜Threats Other firms (434, Prototype,
Pascat, 828 & more)
DIY sites like Squarespace
Freelance workers
Situation Analysis
Target Analysis
Target Analysis
Established Businesses
➜ Large budget
➜ Local or far➜ Very
Profitable➜ Interested
in growing the business
Start UpCompanies
➜ Small budget
➜ Local➜ Less profit ➜ Less
experienced, but hard working
Lynchburg Community
➜ Raise brand awareness
➜ Schools, stores, groups of people
➜ Very local➜ Opportunity
to make a difference
Marketing Goals
Marketing Goals
Increase Sales of Clients
Raise Brand Awareness
Increase Monthly
Clients by 50%
Marketing Strategies & Tactics
Internal Workforce
Lead Generating
Outreach Awareness
Internal Workforc
e
Increase workforce passion & motivation
➜ Celebrate Success & Life achievements
➜ Highlight the importance of new business
➜ Create traditions
➜ Build a reputation
Lead Generatin
g
Warm Emails
➜ One of the most popular lead generating strategies
➜ 42% of organizations believe email is one the most effective
Warm Calling
➜ Be familiar with the client before the call➜ Multiple touchpoints ➜ Constant contact
Video
➜ Stronger emotional connections➜ Increase customer conversations➜ Better click-through rates
Blog
➜ 81% of businesses report that a blog is critical in generating leads
➜ Companies that blog generate 67% more leads per month
Social Media
➜ Facebook Advertisements39% of marketers generate leads
through FB➜ LinkedIn
64% of B2B marketers have generated leads via LinkedInPrint
➜ Memorable, quick, clear information➜ Clear call to action➜ Tangible & trustworthy
Meeting with the Client
➜ Comfortable
➜ Clear
➜ Friendly
➜ Professional
Outreach Awarenes
s
Stimulus Brand Merchandise
➜ Fun, creative, simple way to share the story of our brand
➜ Promotional product that gets used. Does not get thrown away
➜ Unites the company culture, creates positive picture in the community
Createathon
➜ Started in 2002, nationally recognized 24 hours of service for nonprofits
➜ Pro bono marketing marathon that harnesses skills for social good
➜ Takes place in the third week of October
➜ Unique, sets us apart from other firms in Lynchburg
Liberty University Career Fair
➜ Hundreds of students gather to talk to companies
➜ Great networking & increase in brand awareness
➜ Our competitors are involved➜ Takes place in Spring
Involvement with Liberty Clubs
➜ Building awareness & credibility within the students
➜ Improve the community & next generation➜ Raise the level of workforce
Entrepreneur Brand Competition
➜ Entrepreneurs send in business ideas, we pick the winner
➜ Winner gets a free brand design ➜ All of November
Satisfaction Surveys
➜ Great way to measure success➜ Increase positive testimonials➜ Gather impressions of customer service➜ Takes place after website is done
Thanks!