Social media Made EasyBarry Allen Sears

2015

SESSION OVERVIEW:

• Awareness

• Approach

• Tools & Tips

AWARENESS

WHAT IS SOCIAL MEDIA AND WHY SHOULD I CARE?

Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks… “a group of internet-based applications that allow the create and exchange of user-generated content.” They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.

Social media differs from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence.

There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site.

From the ocean, to the big six, to our Organization

Does my Organization have a social media pulse?

Approximately 2,900 members 1,575 connected on LinkedIn 360 Connected on Twitter The rest are somewhere?

APPROACH

READY, SET, STRUCTURE

• Assess Current State

• Define Communication Strategy

• Identify Social media channels

• Establish Channel Purpose

• Find Your Voice and Tone

• Measure Expected Outcomes

• Analyze and Rework

Think Selfish

Strategy - Strengthen our presence and impact to the membership via increased use and engagement via social media channels

One of many Silver bullets

Don’t start from scratch!

Create a Social Media Plan

Captivate your audience

, Keep it short

.

the Right Pictures

say 1000 words

, and fuels engagement

Define what you'll measure

TOOLS & TIPS

Use The right tools for the job

Make it easy to be relevant, timely, and

engaging

Automatically (optional) Gather some

, or Gather all information, Simplify it,

Schedule when to share.

Other tools to consider

DO

S A

ND

DO

N'T

S

Do’s

Don’ts

Survey your organization Leverage what people in your organization find

as interesting sources Update your LinkedIn invitation, welcome,

decline email Start small Dedicate the time

Violate applicable employee agreements, third-party terms or laws and regulations

Use an alias or mislead people about your connection to the organization

Make derogatory, false or disparaging statements

Disclose confidential information Use third-party trademarks

without permission

barry.sears@isacany.orgwww.linkedin.com/in/barryasears

@Barry_A_Sears

Questions?