‐  Newideas‐  NotFormat‐specific‐  Customize!‐  Extra10%effort

‐Bigon‐siteaudience‐Hugesearchtraffic‐Playercanbeembedded‐HTML5‐Widgets/socialsharing

‐  Connectwithinfluencersdirectly‐  Socialpower‐LI

‐  Simple‐  Breadth&Depth

‐  Downloadable‐  Directlinkstocontent

‐  Timestamped‐  ReferringURL

‐  AsliQleinfoaspossible‐  Layeringforms‐  LocaSonofforms/getintouch‐  NeveruseMandatory(orvarysparingly)‐  Removefor‘abovethefunnel’content‐  Prompteasysign‐upforrecurringacSvity(ieNewsleQers)

‐  LinkingoutvStayingon‐site‐  CustomizableQns(PlaSnumaccounts)‐  IntegraSon(Eloqua/Salesforce)

‐  YouWANTinteracBon–Comments/Likes‐  PotenBalforTrendingonLIToday‐  LIToday=Traffic.Lotsoftraffic.‐  CustomizeposBngcommentsforeachgroup‐  Don’tre‐postthepagedescripBon‐  SendtoIndividuals(use,butsparingly)

CUSTOMIZEUPDATESUPDATE/GENERALISTGROUPS‘Forthosewhocouldn’tmakeittoEventXlastweek,I’vepostedmyen<rekeynotepresenta<onforfreedownloadhere.Asalways,I’dreallyappreciateanycommentsorfeedback.’HEALTHCAREINDUSTRYGROUP‘Whydoesthehealthcareindustrys<llstrugglewithsocialmedia?IexploredthisduringmyrecentkeynoteatEventX.I’vepostedtheen<representa<onforfreehere.I’dlovetohearyourthoughts.’SOCIALMEDIAMARKETINGGROUP‘Isthistheendforsocialmedia?I’vejustmademyenSrepresentaSonfromEventXavailableforfreedownload.Thanksforthegreatfeedbackalready—asalways,keentohearyourthoughts.’

‐  RelaunchingTODAY‐  PoweringImages,Videos,Documents,PresentaSonsonProfiles

‐  CanaddtoSummary,ExperienceandEducaSonsecSons

Imagepostsget20x>Engagement

Sep2011

‐  TotalViews573‐  BUT‐445fromownsite‐  In6months,only130viewsonYT

March2012

‐  In10days–813views‐  NoembedsorpromoBon

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