Social Content Marketing on SlideShare by @ToddWheatland
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18-Sep-2014 -
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Transcript of Social Content Marketing on SlideShare by @ToddWheatland
‐ Newideas‐ NotFormat‐specific‐ Customize!‐ Extra10%effort
‐Bigon‐siteaudience‐Hugesearchtraffic‐Playercanbeembedded‐HTML5‐Widgets/socialsharing
‐ Connectwithinfluencersdirectly‐ Socialpower‐LI
‐ Simple‐ Breadth&Depth
‐ Downloadable‐ Directlinkstocontent
‐ Timestamped‐ ReferringURL
‐ AsliQleinfoaspossible‐ Layeringforms‐ LocaSonofforms/getintouch‐ NeveruseMandatory(orvarysparingly)‐ Removefor‘abovethefunnel’content‐ Prompteasysign‐upforrecurringacSvity(ieNewsleQers)
‐ LinkingoutvStayingon‐site‐ CustomizableQns(PlaSnumaccounts)‐ IntegraSon(Eloqua/Salesforce)
‐ YouWANTinteracBon–Comments/Likes‐ PotenBalforTrendingonLIToday‐ LIToday=Traffic.Lotsoftraffic.‐ CustomizeposBngcommentsforeachgroup‐ Don’tre‐postthepagedescripBon‐ SendtoIndividuals(use,butsparingly)
CUSTOMIZEUPDATESUPDATE/GENERALISTGROUPS‘Forthosewhocouldn’tmakeittoEventXlastweek,I’vepostedmyen<rekeynotepresenta<onforfreedownloadhere.Asalways,I’dreallyappreciateanycommentsorfeedback.’HEALTHCAREINDUSTRYGROUP‘Whydoesthehealthcareindustrys<llstrugglewithsocialmedia?IexploredthisduringmyrecentkeynoteatEventX.I’vepostedtheen<representa<onforfreehere.I’dlovetohearyourthoughts.’SOCIALMEDIAMARKETINGGROUP‘Isthistheendforsocialmedia?I’vejustmademyenSrepresentaSonfromEventXavailableforfreedownload.Thanksforthegreatfeedbackalready—asalways,keentohearyourthoughts.’
‐ RelaunchingTODAY‐ PoweringImages,Videos,Documents,PresentaSonsonProfiles
‐ CanaddtoSummary,ExperienceandEducaSonsecSons
Imagepostsget20x>Engagement
Sep2011
‐ TotalViews573‐ BUT‐445fromownsite‐ In6months,only130viewsonYT
March2012
‐ In10days–813views‐ NoembedsorpromoBon
Smallcompanies,Self‐employed
1. Createaself‐serveSilverProAccountfor$19/month‐ AccesstoAnalyScs‐ VideoUploads‐ AbilitytoCaptureLeads‐ GoGoldifyouneedmoreLeadsorBrandingcontrol
2. Buymybook!
LargerCompanies,Teams
1. ContactSlideShare’sSalesteam‐ Unlimitedcontroloverleads‐ Hugecontroloverbranding‐ Opportunitytocreatenetworks
2. Buymybook!
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