Class Presentation 4

What We did?March 3, 2016

• Created an Interview Briefing

• Tested Interview

• Landing Pages: A/B testing

• Lessons Learned

InterviewsGoogle Forms

http://goo.gl/forms/2zPr5necXk

2-3 Min Questionnaire

Online & Walked-Through Responses

Landing Pages: Lauchrockhttp://the-muffcakefactory.launchrock.com

http://themuffcakefactory.launchrock.com

Lessons LearnedInterviews: Mostly Women, Everyone (so far) eats desserts, people do not care about organic foods here that much .

Offering a set: muffin with a tea for example. Customer Loyalty Card: ex. buy 10 muffins & get one for free or a discount of 10%

Lessons LearnedLaunch Page: Still learning dynamics behind the set up.

Google Analytics

Prototyping plans:

Mini truck - Concept Truck

Muffin and Cupcake Trails

Research: See whether permitted to sell on campus to test product & for R&D.