“Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It's in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.”

Video is exploding on digital platforms & social media

Creating and sharing digital video is easy……or so they say!

First you need to create a storyboard for your video, prepare a shot list and then get a film crew together.

Once you’ve filmed, you need to do some digital editing - which can be a bit more complicated than initially thought!

Once you’re finished editing, you then need to export your video in the correct formats to share across social media platforms.

There are loads of filming & editing apps available, but they don’t cover the full process.

All a bit too complicated????

What if there was a much easier way to create and share video, using only your smartphone?

Shoot2ShareShoot2Share is a guided video creation, automated editing and publishing app, which enables users to very easily create videos using pre-formatted storyboards and to publish directly to a YouTube Channel, share via social media platforms or via an email link, all from their mobile phone. Shoot2Share offers brands the opportunity to create their own videos and to capitalise on influencer marketing and user generated content by making it easy for users to create and share videos.

FOR INNOVATION - SILVER WINNER

GETTING STARTED

• Download the free app from the South African app store

• Launch the app

• You’re ready to go…..

FOR INNOVATION - SILVER WINNER

PROPOSAL

Shoot2Share will provide a simple and cost effective tool to create and share video content about Bacardi including brands stories, cocktails, events, marketing and PR.

Step 1: We create storyboards and shot lists and load this into the app. Step 2: Content creators download the app. Step 3: They follow the storyboards & start filming. Step 4: The videos are automatically uploaded to Bacardi’s YouTube channel.

As an example, let’s create a cocktail video……..

What do want to film?

Video for Brands

Videos Ads

Video Review

What do want to film?

Bacardi Cocktails

Pam Golding Properties

Taste of Cape Town

Builders Warehouse DIY

Nedbank Money Minute

Design Indaba

BACARDI COCKTAILS

Introduction

Ingredients

First step

Next step

What’s next?

Show it off

Record

BACARDI COCKTAILS

Record

Shot #1

Shot #2

Shot #3

Shot #4

Shot #5

Shot #6

Shots can be selected, deselected or can be locked

Introduction

Ingredients

First step

Next step

What’s next?

Show it off

BACARDI COCKTAILS

Record

Shot list can be rearranged before or after shooting by dragging them into a new

position

Introduction

Ingredients

First step

Next step

What’s next?

Show it off

BACARDI COCKTAILS

RecordWhen ready, touch ‘Record’ to start

Introduction

Ingredients

First step

Next step

What’s next?

Show it off

IntroductionIntroduce yourself and tell us what

cocktail you’ll be making.

SHOT #01 - Touch the screen to start

Camera is activated with shooting controls

Introduction

Introduce yourself and tell us what cocktail you’ll be making.

Fix focus

Switch camera

Fix exposure

Import from camera roll

Switch light on

Record

After filming the first shot

Discard and reshoot

Save shot

Preview

Trim

Trim top and tail of the shot & saveSave after trimming

Preview

Trim top Trim tail

SHOT #02 - after saving shot #01

IngredientsShow us all the ingredients and

explain what they are.

SHOT #03

First stepWhat’s the first step? Tell us what you’re

doing and show how you’re doing it.

COMPLETE THE SHOT LIST

SHOT #04 Next step…..What’s the next step? Explain what you’re doing and show us how it’s done.

SHOT #05 What’s next?……Show us the next step. Any tips to make it easier?

SHOT #06 Show it off…..Show us the finished cocktail. What are the garnishes? When’s the best time to serve it?

SHOT #07 The taste test……Take a sip, tell us about the flavours and tastes. Fresh? Sweet?

SHOT #08 Conclusion…….What’s your overall impression? How can it be varied?

FINAL PREVIEW & SUBMIT

Bacardi Cocktail

AUTOMATED EDIT & ENCODING PROCESS

Ingredients First step

Next step What’s next

Show it off The taste test

The app automatically adds animated, branded billboards top and tail with music, together with title slides between each shot and edits it all together.

VIDEO PUBLISHED DIRECTLY TO YOUTUBE

VIEW & SHARE VIDEO ONCE PUBLISHED

Bacardi CocktailBacardi Cocktail stanley@platypus.co.za

LOCKED CHANNELS & APPROVALS• Channels can be locked to restrict access

• We supply a four pin code to unlock the channel

• After selecting the Bacardi Brand Channel, a pin code will be required to unlock the channel

• Once you’ve put this in, you’re ready to go…..all very simple!

• Content can also only be made public after being approved

BACARDI

TX!

We’re sure you’re super keen to get started so please give us a shout and we’ll get you shooting and sharing in no time!

Stanley Edwards Mobile: 082 458 3356 Email: stanley@platypus.co.za

FOR INNOVATION - SILVER WINNER