Shoot2Share - Cocktails
32
“Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It's in these I-want-to-know, I-want-to- go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.”
-
Upload
platypus-digital -
Category
Lifestyle
-
view
250 -
download
0
Transcript of Shoot2Share - Cocktails
“Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It's in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.”
Video is exploding on digital platforms & social media
Creating and sharing digital video is easy……or so they say!
First you need to create a storyboard for your video, prepare a shot list and then get a film crew together.
Once you’ve filmed, you need to do some digital editing - which can be a bit more complicated than initially thought!
Once you’re finished editing, you then need to export your video in the correct formats to share across social media platforms.
There are loads of filming & editing apps available, but they don’t cover the full process.
All a bit too complicated????
What if there was a much easier way to create and share video, using only your smartphone?
Shoot2ShareShoot2Share is a guided video creation, automated editing and publishing app, which enables users to very easily create videos using pre-formatted storyboards and to publish directly to a YouTube Channel, share via social media platforms or via an email link, all from their mobile phone. Shoot2Share offers brands the opportunity to create their own videos and to capitalise on influencer marketing and user generated content by making it easy for users to create and share videos.
FOR INNOVATION - SILVER WINNER
GETTING STARTED
• Download the free app from the South African app store
• Launch the app
• You’re ready to go…..
FOR INNOVATION - SILVER WINNER
PROPOSAL
Shoot2Share will provide a simple and cost effective tool to create and share video content about Bacardi including brands stories, cocktails, events, marketing and PR.
Step 1: We create storyboards and shot lists and load this into the app. Step 2: Content creators download the app. Step 3: They follow the storyboards & start filming. Step 4: The videos are automatically uploaded to Bacardi’s YouTube channel.
As an example, let’s create a cocktail video……..
What do want to film?
Video for Brands
Videos Ads
Video Review
What do want to film?
Bacardi Cocktails
Pam Golding Properties
Taste of Cape Town
Builders Warehouse DIY
Nedbank Money Minute
Design Indaba
BACARDI COCKTAILS
Introduction
Ingredients
First step
Next step
What’s next?
Show it off
Record
BACARDI COCKTAILS
Record
Shot #1
Shot #2
Shot #3
Shot #4
Shot #5
Shot #6
Shots can be selected, deselected or can be locked
Introduction
Ingredients
First step
Next step
What’s next?
Show it off
BACARDI COCKTAILS
Record
Shot list can be rearranged before or after shooting by dragging them into a new
position
Introduction
Ingredients
First step
Next step
What’s next?
Show it off
BACARDI COCKTAILS
RecordWhen ready, touch ‘Record’ to start
Introduction
Ingredients
First step
Next step
What’s next?
Show it off
IntroductionIntroduce yourself and tell us what
cocktail you’ll be making.
SHOT #01 - Touch the screen to start
Camera is activated with shooting controls
Introduction
Introduce yourself and tell us what cocktail you’ll be making.
Fix focus
Switch camera
Fix exposure
Import from camera roll
Switch light on
Record
After filming the first shot
Discard and reshoot
Save shot
Preview
Trim
Trim top and tail of the shot & saveSave after trimming
Preview
Trim top Trim tail
SHOT #02 - after saving shot #01
IngredientsShow us all the ingredients and
explain what they are.
SHOT #03
First stepWhat’s the first step? Tell us what you’re
doing and show how you’re doing it.
COMPLETE THE SHOT LIST
SHOT #04 Next step…..What’s the next step? Explain what you’re doing and show us how it’s done.
SHOT #05 What’s next?……Show us the next step. Any tips to make it easier?
SHOT #06 Show it off…..Show us the finished cocktail. What are the garnishes? When’s the best time to serve it?
SHOT #07 The taste test……Take a sip, tell us about the flavours and tastes. Fresh? Sweet?
SHOT #08 Conclusion…….What’s your overall impression? How can it be varied?
FINAL PREVIEW & SUBMIT
Bacardi Cocktail
AUTOMATED EDIT & ENCODING PROCESS
Ingredients First step
Next step What’s next
Show it off The taste test
The app automatically adds animated, branded billboards top and tail with music, together with title slides between each shot and edits it all together.
VIDEO PUBLISHED DIRECTLY TO YOUTUBE
LOCKED CHANNELS & APPROVALS• Channels can be locked to restrict access
• We supply a four pin code to unlock the channel
• After selecting the Bacardi Brand Channel, a pin code will be required to unlock the channel
• Once you’ve put this in, you’re ready to go…..all very simple!
• Content can also only be made public after being approved
BACARDI
TX!
We’re sure you’re super keen to get started so please give us a shout and we’ll get you shooting and sharing in no time!
Stanley Edwards Mobile: 082 458 3356 Email: [email protected]
FOR INNOVATION - SILVER WINNER
