Post on 07-Apr-2017
Проблема
• Комплексная доменная область• Большое колличество участников• Много разных ролей(Publisher,AdNetwork,SSP,AdExchange,DSP,TradingDesk,Agency,Advertiser)• Много стандартов(OpenRTB,RichMedia,VAST,VPAID,VMAP,… )• Огромное колличество форматов• Большое разнообразие технологий(JS,HTML,Mobile,Desktop,HighLoad andsoon)• Масса unsuccess stories
• Generatescontent• Attractaudience• Sellinventorytoadvertiserswhowanttoreachthoseaudience
• HelpsPublisherstosellinventory• AggregatesPublishers’audience
• Generatescontent• Attractaudience• Sellinventorytoadvertiserswhowanttoreachthoseaudience
• HelpsPublisherstosellinventory• AggregatesPublishers’audience
• HelpsPublisherstomanageandpricetheirinventory• Facilitatedemandfrombuy-sideplatforms
Helpmediabuyersaggregate,bidonandoptimizedigitalinventoryacrossmultiplesources.
Openmarketplacesthatallowpublishersandadvertiserstoconnect.
Helpmediabuyersaggregate,bidonandoptimizedigitalinventoryacrossmultiplesources.
Openmarketplacesthatallowpublishersandadvertiserstoconnect.
Helpstomanageprogrammaticmediaacquiredthroughabiddingsystem.
Allow all parties involved in media buying and selling to manage proprietary data, facilitate the usage of third-party data or port audience data to other platforms.
Allow all parties involved in media buying and selling to manage proprietary data, facilitate the usage of third-party data or port audience data to other platforms.
Investigate audiences, media destinations and advertisersto provide assurance that ads are not inappropriately placed.
Allow all parties involved in media buying and selling to manage proprietary data, facilitate the usage of third-party data or port audience data to other platforms.
Investigate audiences, media destinations and advertisersto provide assurance that ads are not inappropriately placed.
servicebasedonadvertisingbusinessdedicatedtocreating,planning,andhandlingadvertising