Questionnaire Method

Provided  by:  Tika  Sylvia  Utami  

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Background & Objective

GETTING  INSIGHT    

HOSPITALITY  BUSINESS  MORE  EXPANSIVE  

OTHER  INPUT  FROM  the  PROGRAM  

STRATEGIC  LOCATION  

The   program   consists   of   educa:on,   experience   and  implifica:on  that  need  an  output  as  part  of  measurement  and  evalua:on.  

GeNng   insight   about   the   implifica:on   of   the   program,  especially  from  driving  school  ac:vi:es.  

Behavioral  Changes  

Awareness  about  The  Brand  

Program  Evalua:on  

Method

Data  Collec:on    

Data  Calcula:on  with  Tables  

Percentage  Results  

Ques:onnaire  given  to  the  par:cipants  before  and  aQer  join  driving  school  in  the  program:  Tunjukkin  Safetymu  by  marking  

checklist  of  the  answer.    

Using  tables  for  data  calcula:on  

Presenta:on  of  the  results  in  diagram  consists  of    percentage  and  statement.    

Summary    

In  order  to  know  behavioral  change,  program  evalua:on  and  brand  awareness  of  The  Brand,  the  summary  created  based  on  

the  result  of  ques:onnaire.      

The  summary  adjusted  with  differen:a:on  of  situa:on  (before  and  aQer),  differen:a:on  from  variable  of  ques:on  and  answer  

in  the  assessment  of  the  measurement  results.      

No   QuesDon   Answer   Frequency  of  Answers  

Total  

1.   Where  did  you  know  about  The  Brand?  

A.  Press   IIIII  IIIII   10  

B.  Adver:sement   IIIII  IIIII  IIIII   15  

C.  Word  of  mouth   IIIII     5  

D.  The  Brand’s  users   IIIII  IIIII  IIIII  IIIII  

15  

E.  Et  cetera,  please  explain....  

IIIII   5  

Based  on  the  ques:ons,  for  example  (see  below)  if  we  want  to  know  about  the  result  

Sample of Table Sample of an Output

According  to  diagrams,  we  could  see  that  from  50  ques:onaire  that  has  been  spread  off,    most  of  them  are  knowing  The  Brand  from  adver:sing.  

Sample Summary: Behavioral Change: The Important of Checking tyre

Related  to  knowledge  about  road  safety  and  tyre,  we  could  see  there  are  several  good  behavior  change  with  below:    

! Before   join   in   this   program,   there  were   45.6%   of   them  who  checking   the   tyres   in  once  a  month.  Then,  aQer   they  join   in   driving   school   program,   there   are   24.5%   of   them  who  aware  to  checking  their  tyres  once  a  month.  There  are  increasing  up  to  24.65%.  

! Beside  on  that,   from  this  program,   the  par:cipants  also  think   that   good   tyre   will   increase   their   vehicle  performance.    

The  important  of  checking  tyre  

BEFORE   AFTER   Increasing  

   How  oQen  par:cipants  checking  their  tyre?  

   

Once  a  month  24.5%  

 

   

Once  a  month    48.2%  

 

   

+  2.65%  

Let’s Discuss

Tika  Sylvia  Utami  Twicer:  @Tikasylviautami  

URL:  www.Tikasylviautami.blogspot.com  Instagram:  @Tikasylviautami  

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