Questionnaire method
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Transcript of Questionnaire method
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Questionnaire Method
Provided by: Tika Sylvia Utami
Account Manager | Branding Consultant | Marke:ng
Communica:on | Communica:on Specialist | Feature Reporter | Philosophy Universitas Indonesia | Wri:ng, Edi:ng,
Journalism | Media Rela:on | Blogger | Contributor Writer | Digital Media and Public Rela:on Enthusiast |
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Background & Objective
GETTING INSIGHT
HOSPITALITY BUSINESS MORE EXPANSIVE
OTHER INPUT FROM the PROGRAM
STRATEGIC LOCATION
The program consists of educa:on, experience and implifica:on that need an output as part of measurement and evalua:on.
GeNng insight about the implifica:on of the program, especially from driving school ac:vi:es.
Behavioral Changes
Awareness about The Brand
Program Evalua:on
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Method
Data Collec:on
Data Calcula:on with Tables
Percentage Results
Ques:onnaire given to the par:cipants before and aQer join driving school in the program: Tunjukkin Safetymu by marking
checklist of the answer.
Using tables for data calcula:on
Presenta:on of the results in diagram consists of percentage and statement.
Summary
In order to know behavioral change, program evalua:on and brand awareness of The Brand, the summary created based on
the result of ques:onnaire.
The summary adjusted with differen:a:on of situa:on (before and aQer), differen:a:on from variable of ques:on and answer
in the assessment of the measurement results.
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No QuesDon Answer Frequency of Answers
Total
1. Where did you know about The Brand?
A. Press IIIII IIIII 10
B. Adver:sement IIIII IIIII IIIII 15
C. Word of mouth IIIII 5
D. The Brand’s users IIIII IIIII IIIII IIIII
15
E. Et cetera, please explain....
IIIII 5
Based on the ques:ons, for example (see below) if we want to know about the result
Sample of Table Sample of an Output
According to diagrams, we could see that from 50 ques:onaire that has been spread off, most of them are knowing The Brand from adver:sing.
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Sample Summary: Behavioral Change: The Important of Checking tyre
Related to knowledge about road safety and tyre, we could see there are several good behavior change with below:
! Before join in this program, there were 45.6% of them who checking the tyres in once a month. Then, aQer they join in driving school program, there are 24.5% of them who aware to checking their tyres once a month. There are increasing up to 24.65%.
! Beside on that, from this program, the par:cipants also think that good tyre will increase their vehicle performance.
The important of checking tyre
BEFORE AFTER Increasing
How oQen par:cipants checking their tyre?
Once a month 24.5%
Once a month 48.2%
+ 2.65%
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Let’s Discuss
Tika Sylvia Utami Twicer: @Tikasylviautami
URL: www.Tikasylviautami.blogspot.com Instagram: @Tikasylviautami
Soundcloud: hcps://soundcloud.com/:ka-‐sylvia-‐utami