Questionnaire method

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Questionnaire Method Provided by: Tika Sylvia Utami Account Manager | Branding Consultant | Marke:ng Communica:on | Communica:on Specialist | Feature Reporter | Philosophy Universitas Indonesia | Wri:ng, Edi:ng, Journalism | Media Rela:on | Blogger | Contributor Writer | Digital Media and Public Rela:on Enthusiast |

Transcript of Questionnaire method

Page 1: Questionnaire method

Questionnaire Method

Provided  by:  Tika  Sylvia  Utami  

 Account  Manager  |  Branding  Consultant  |  Marke:ng  

Communica:on  |  Communica:on  Specialist  |  Feature  Reporter  |  Philosophy  Universitas  Indonesia  |  Wri:ng,  Edi:ng,  

Journalism  |  Media  Rela:on  |  Blogger  |  Contributor  Writer  |  Digital  Media  and  Public  Rela:on  Enthusiast  |  

   

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Background & Objective

GETTING  INSIGHT    

HOSPITALITY  BUSINESS  MORE  EXPANSIVE  

OTHER  INPUT  FROM  the  PROGRAM  

STRATEGIC  LOCATION  

The   program   consists   of   educa:on,   experience   and  implifica:on  that  need  an  output  as  part  of  measurement  and  evalua:on.  

GeNng   insight   about   the   implifica:on   of   the   program,  especially  from  driving  school  ac:vi:es.  

Behavioral  Changes  

Awareness  about  The  Brand  

Program  Evalua:on  

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Method

Data  Collec:on    

Data  Calcula:on  with  Tables  

Percentage  Results  

Ques:onnaire  given  to  the  par:cipants  before  and  aQer  join  driving  school  in  the  program:  Tunjukkin  Safetymu  by  marking  

checklist  of  the  answer.    

Using  tables  for  data  calcula:on  

Presenta:on  of  the  results  in  diagram  consists  of    percentage  and  statement.    

Summary    

In  order  to  know  behavioral  change,  program  evalua:on  and  brand  awareness  of  The  Brand,  the  summary  created  based  on  

the  result  of  ques:onnaire.      

The  summary  adjusted  with  differen:a:on  of  situa:on  (before  and  aQer),  differen:a:on  from  variable  of  ques:on  and  answer  

in  the  assessment  of  the  measurement  results.      

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No   QuesDon   Answer   Frequency  of  Answers  

Total  

1.   Where  did  you  know  about  The  Brand?  

A.  Press   IIIII  IIIII   10  

B.  Adver:sement   IIIII  IIIII  IIIII   15  

C.  Word  of  mouth   IIIII     5  

D.  The  Brand’s  users   IIIII  IIIII  IIIII  IIIII  

15  

E.  Et  cetera,  please  explain....  

IIIII   5  

Based  on  the  ques:ons,  for  example  (see  below)  if  we  want  to  know  about  the  result  

Sample of Table Sample of an Output

According  to  diagrams,  we  could  see  that  from  50  ques:onaire  that  has  been  spread  off,    most  of  them  are  knowing  The  Brand  from  adver:sing.  

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Sample Summary: Behavioral Change: The Important of Checking tyre

Related  to  knowledge  about  road  safety  and  tyre,  we  could  see  there  are  several  good  behavior  change  with  below:    

! Before   join   in   this   program,   there  were   45.6%   of   them  who  checking   the   tyres   in  once  a  month.  Then,  aQer   they  join   in   driving   school   program,   there   are   24.5%   of   them  who  aware  to  checking  their  tyres  once  a  month.  There  are  increasing  up  to  24.65%.  

! Beside  on  that,   from  this  program,   the  par:cipants  also  think   that   good   tyre   will   increase   their   vehicle  performance.    

The  important  of  checking  tyre  

BEFORE   AFTER   Increasing  

   How  oQen  par:cipants  checking  their  tyre?  

   

Once  a  month  24.5%  

 

   

Once  a  month    48.2%  

 

   

+  2.65%  

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Let’s Discuss

Tika  Sylvia  Utami  Twicer:  @Tikasylviautami  

URL:  www.Tikasylviautami.blogspot.com  Instagram:  @Tikasylviautami  

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