SOCIAL MEDIA PRACTICES

• Social Media Benefits • Brief Strategy How-To • Abilene CVB Social Media Examples • Industry-Specific Social Media Examples

What Will We Cover?

• Materials will be available– Slideshare.net

• Put down the pen & tweet!

#NAHB

Keep In Mind…

• Make the visitor’s experience better than expected—potentially increase visitors to community – Influence Decision to Travel– Social Media = Informational Service

• Start small & get a grasp on one platform at a time

• Who was our Initial Target Audience?– Leisure? Sports? Meeting planners? Locals?

• Reach people we wouldn’t be able to otherwise

• Overall goal? Transparency & Authenticity

Initial Goals & Objectives

Why Are We Doing All This?

• Food & Travel are 2 industries that MUST be on social media.

• Mobile usage will trump desktop usage by 2014 (if not sooner).

• 8% of all bookings will take place via mobile by 2012.

• 52% say that friends Facebook photos inspired their next trip.

What This Means…

Project365

Blog & Social Media Directory

http://www.youtube.com/user/AbileneCVB#p/u/28/7OgrYV1jF2Q

TWISITOR CENTER

Best Advice?

Contact InformationShanna Smith Snyder

Director of CommunicationAbilene Convention and Visitors Bureau

325.676.2556 (Office)shanna@abilenevisitors.com

@shannasmith@AbileneCVB

www.slideshare.net/shannasmithsnyder