Professional Women in Building
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SOCIAL MEDIA PRACTICES
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• Social Media Benefits • Brief Strategy How-To • Abilene CVB Social Media Examples • Industry-Specific Social Media Examples
What Will We Cover?
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• Materials will be available– Slideshare.net
• Put down the pen & tweet!
#NAHB
Keep In Mind…
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• Make the visitor’s experience better than expected—potentially increase visitors to community – Influence Decision to Travel– Social Media = Informational Service
• Start small & get a grasp on one platform at a time
• Who was our Initial Target Audience?– Leisure? Sports? Meeting planners? Locals?
• Reach people we wouldn’t be able to otherwise
• Overall goal? Transparency & Authenticity
Initial Goals & Objectives
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Why Are We Doing All This?
• Food & Travel are 2 industries that MUST be on social media.
• Mobile usage will trump desktop usage by 2014 (if not sooner).
• 8% of all bookings will take place via mobile by 2012.
• 52% say that friends Facebook photos inspired their next trip.
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What This Means…
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Project365
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Blog & Social Media Directory
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http://www.youtube.com/user/AbileneCVB#p/u/28/7OgrYV1jF2Q
TWISITOR CENTER
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Best Advice?
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Contact InformationShanna Smith Snyder
Director of CommunicationAbilene Convention and Visitors Bureau
325.676.2556 (Office)[email protected]
@shannasmith@AbileneCVB
www.slideshare.net/shannasmithsnyder