MEDIATONIC TM

PRODUCT TANK Mediatonic @

MEDIATONIC TM

Strategic pillars

GaaS Delivery

Creative Production

Product Strategy

Cloud Distribution

Live Ops®

Meaningful worlds

Distinctive IPs

Production values

X-Platform

MEDIATONIC TM

• Creative led-design team

• Art and production pipelines

• Client-side Engineering

• Production management

• Quality Assurance

User Acquisition, Distribution, Community

GaaS Technology Scalability, Security, Efficiency, Content Management, Localisation

Live Ops Content build, Monitoring, Deployment, Cloud Mngmt

Big Data, Business Intelligence, Product Strategy/Monetization

Building a GaaS Stack

MEDIATONIC TM

Product Development Process

Strategy > Creative > Build > Launch > Grow

MEDIATONIC TM

Stage 1: Concept

“I don't know the key to success, but the key to failure is trying to please everyone.”―Bill Cosby

MEDIATONIC TM

Stage 1: Concept Constraints are empowering Context is key

• Business Objectives • Creative Objectives

Market Analysis on opportunities

MEDIATONIC TM

Stage 1: Concept Different genres suit different audiences This informs their theme.

Low ARPU +Arcade /Casual

High ARPU +Hardcore / Niche

MEDIATONIC TM

Stage 2: Creation Focus on Quality Product – Fun is the priority Maximise User Value against Development Investment Iterate Rapidly (2 week sprints) Expect change

MEDIATONIC TM

Stage 2: Creation Product Management Input

• Platform Best Practice • Competitive Landscape • Marketing • Economy & Pricing

Creative Producer Input • Thematics & Story • Game play design • Art direction • UX / UI experience

MEDIATONIC TM

Data Driven Design

MEDIATONIC TM

TM

Session Time (user data)

Game Tuning & Variable Balancing (game data)

Combine game data with real user data in the Cloud Allows analytical design process for difficulty, progression, etc Session time balancing VS power – statistical design and optimisation

MEDIATONIC TM

Stage 3: Launch Start with a soft launch Focus on Retention, Monetization then Virality (in that order) Product Management prioritization based on ROI Weekly updates & iteration

MEDIATONIC TM

Stage 3: Launch Team involved at all stages, see metrics & user tests Solve problems together PM highlights problem, creative team can tackle it Transparency is key

MEDIATONIC TM

Takeaways Be Entrepreneurial Transparency through the company is crucial Pairing Creativity with great Product Management is key when building a creative product