MARKETING AT SURETANK

AGENDA1. What is Marketing?2. Aims and Objectives3. Marketing Strategy

SEO E-CRM Content Marketing Social Media

4. Google Analytics5. Take Home

WHAT IS MARKETING? 1

MARKETING IS...• The promotion of a product, service or brand• Is about eliciting a physical and measurable response• Inform – Stimulate - Response

SIMPLY PUT… If the circus is coming to town and you paint a sign “Circus coming on Sunday”, that’s advertisingIf you put the sign on the back of an elephant and walk him through town, that’s promotionIf the elephant walks through the mayor’s flower bed, that’s publicityIf you get the Mayor to laugh about it, that’s Public Relations

....And, if you planned the whole thing, that’s Marketing!

MARKETING MIX

WHERE DO YOUR LOYALTIES LIE?

Vs.

UNDERSTANDING YOUR CUSTOMER

HOW TO ATTAIN NEW CUSTOMERS

AIMS AND OBJECTIVES 2

WHAT DO WE WANT TO ACHIEVE?• Increase brand recognition• Increase product awareness• Customer becomes an advocate• Increase hits to website• Generate SALES

MARKETING STRATEGY 3

SEO – I’M KIND OF A BIG DEAL• Search Engine Optimisation (SEO) is a set of methods aimed at improving the ranking of a website in organic search engine listings• Search is the single most popular activity on the web: bigger than social, bigger than email, bigger than anything else…• Google.ie – 2,064,000 Visitors a Month in Ireland• The Late Late Toy Show – 1,114,000• 95% of Irish search traffic comes from Google• Google is the no.1 choice for 99.99% of the countries in the world• The Top 5 sites listed on Google search receive 70%-75% of clicks

DON’T BELIEVE ME…

45% of people think the placement of

a brand on the search results page reflects the importance of

the brand

58% of people expect leading brands

to be on top of the search results page

<12% of people go any further than the first page on google search

HOW TO BE NO.1On-Page Optimisation

Ensuring that a site is designed and built to allow search engines full access, and includes search terms• Through KendallSmith we have included key words through-out our site.

Off-Page Optimisation Building links from 3rd party websites to your own – these act as ‘votes’: online PR can be a very effective method of doing this• We achieve this through releasing regular press releases which get picked up by various online publications

KEYWORD STUFFING

ONLINE PUBLICITY

E-CRM• E-CRM is the tools and techniques used to catch new customers and retain old customers• Suretank E-Newsletter• Increases our profile• Gives a positive outlook• Brings brand personality• Informs customers of products they man not be aware of• FREE Publicity

RESULTS ARE IN…

Modular Data Centre Range

New partnership agreement in Angola

Suretank Homepage Refurbishment is the right idea

Specialist static pressure vessels for

onshore

0%

500%

1000%

1500%

2000%

2500%

2117.00% 1971.00%

1314.00%876.00% 730.00%

Top 5 Most Popular News July

CONTENT MARKETING• Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage with your target audience – with the objective of driving profitable customer action• Blog Posts allow us to:

• Educate buyers & establish our expertise• Generate new sales leads• Build our reputation on search engines – Good for SEO (Keyword stuffing)• Lowers marketing costs• Builds awareness (brand growth)• Content fuels social media strategy

• Websites with Blogs see 55% more unique visitors• B2B marketers that use blogs receive 67% more leads than those that do not• FREE – It’s Our News To Tell

RECENT BLOG POSTS

SOCIAL MEDIA• Social Media is really just talking to people online. But from Suretank’s point of view it allows us to communicate with our customers• Suretank’s Social Media Strategy aims to:• Communicate with our customers• Increase brand awareness• Get more traffic to our website• Get more email addresses through our website• Generate leads

LINKEDIN• A social network for professional and jobseekers• The No.1 B2B social network• A place to network with likeminded people, potential customers and partners• Benefits of the Suretank LinkedIn page:• SEO Friendly• Links staff to Suretank• Allows us to showcase our content• Large viewership for FREE

HERE WE ARE...

RECENT TRACTION…

RECENT TRACTION…

RECENT TRACTION…

TWITTER

GOOGLE ANALYTICS 4

TRAFFIC BY SOCIAL CHANNEL

WHAT BROUGHT THEM TO US?

SOCIAL MEDIA VS. ORGANIC SEARCH

TAKE HOME 5

TAKE HOME…• Blog posts are an extremely useful tool – helps SEO, drives traffic to website, allows us to communicate to current/potential customers and it’s FREE• Start thinking in Blog Posts – beauty is all around you• Take more photographs – Photographs speak a thousand words• Be Social – Suretank Population to become more accustomed to sharing ST news on social media• Happy Customers become brand advocates and this is an invaluable resource to Suretank