A People and Community Centred Approach to

Prevention

We are beginning to see a trend in public health tenders that is driven by the need to simplify

communication with residents.

Phil VeaseyBusiness Development and Marketing Director

Mytime Active24th November 2016

‘A People and Community Centred Approach to Prevention’

‘One You Walsall’

• What the key considerations are in delivering this type of approach?

• Why is this sort of approach the optimal way to engage residents?

So… What is One You Walsall?

Smoking Cessation

Child Weight Management

Workplace Health

Health Checks

Progress So Far

What’s Going to be Essential in Maximising Our Reach?

Why is Marketing and Communication so Important?

Local Provision

Weekly Roaming Distance for Middle Class Sporty Male

Go

lf

Tennis

5 miles

Average steps per day June 2015=18,000z

Weekly roaming distance for young person aged 12-14 in a disadvantaged community

500 m

Weekly roaming distance young Bangladeshi mother (child 0-5) in a disadvantaged community

500 m

Typical Travel Patterns to Engage in

Physical Activity

Co – production

“What really makes a difference is creating the conditions for people to lead flourishing lives.

Empowerment is the key to reducing health inequalities and thereby improving the health of everyone”.

Flourishing Lives