Phil Veasey
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Transcript of Phil Veasey
A People and Community Centred Approach to
Prevention
We are beginning to see a trend in public health tenders that is driven by the need to simplify
communication with residents.
Phil VeaseyBusiness Development and Marketing Director
Mytime Active24th November 2016
‘A People and Community Centred Approach to Prevention’
‘One You Walsall’
• What the key considerations are in delivering this type of approach?
• Why is this sort of approach the optimal way to engage residents?
So… What is One You Walsall?
Smoking Cessation
Child Weight Management
Workplace Health
Health Checks
Progress So Far
What’s Going to be Essential in Maximising Our Reach?
Why is Marketing and Communication so Important?
Local Provision
Weekly Roaming Distance for Middle Class Sporty Male
Go
lf
Tennis
5 miles
Average steps per day June 2015=18,000z
Weekly roaming distance for young person aged 12-14 in a disadvantaged community
500 m
Weekly roaming distance young Bangladeshi mother (child 0-5) in a disadvantaged community
500 m
Typical Travel Patterns to Engage in
Physical Activity
Co – production
“What really makes a difference is creating the conditions for people to lead flourishing lives.
Empowerment is the key to reducing health inequalities and thereby improving the health of everyone”.
Flourishing Lives