Panel Recruitment and Scheduling Case Study

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Transcript of Panel Recruitment and Scheduling Case Study

Case  Study  Panel  Recruitment  and  Scheduling  

What  is  Panel  Recruitment?  

Finding  the  right  respondents  for  your  test  that  will  allow  you  to  discover  meaningful,  ac>onable  answers.  

Compusense  Scheduling  for  Panel  Recruitment  

With  Compusense  at-­‐hand  you  can…  -­‐  Recruit  panels  of  any  size  using  a  pre-­‐screener  ques>onnaire.  

-­‐  Find  the  exact  consumer  segment  you  need  without  siFing  through  pages  of  data!  

-­‐  Offer  flexibility  –  let  panelists  choose  the  test  >me  that  works  best  for  them!  

Case  Study  

Objec:ve  Compusense’s  Sensory  Department  wanted  a  more  efficient  and  cost-­‐effec>ve  panel  recrui>ng  solu>on  for  their  clients.  

Case  Study  

Challenge  -­‐  Previously,  a  typical  recruit  of  100  panelists  took  up  to  60  hours  of  work  from  panel  leaders,  recruiters  and  the  sensory  staff.  

-­‐  This  included  interviewing,  selec>ng  and  scheduling  –  primarily  by  phone!  

Case  Study  

Implementa:on  -­‐  Poten>al  panelists  were  sent  an  online  screener  ques>onnaire.  

-­‐  Using  Quotas,  they  were  able  to  recruit  an  evenly  distributed  demographic  of  consumers.  

-­‐  When  accepted,  panelists  selected  their  preferred  tes>ng  >me.  

Case  Study  

Results  -­‐  Recruitment,  screening  and  scheduling  100  panelists  is  now  completed  in  less  than  2  hours.  

-­‐  A  97%  reduc>on  in  labour.  -­‐  Reduced  project  >meline  by  1  week.  -­‐  Huge  savings  in  >me,  resources  and  budget.  

Contact  Us  

compusense.com  +1  519  836  9993  –  Worldwide  

1  800  367  6666  –  Toll  free  in  North  America  info@compusense.com  

To  learn  more  about  Panel  Recruitment  and  Scheduling  with  Compusense,  please  get  in  

touch!