Mobile Marketing Agency

2013 Creative Showcase

Mobile Advertising

Viral video on YouTube promoting the company Internet services

http://www.youtube.com/user/anatinet

http://www.youtube.com/user/anatinet

Cellcom – leading Israeli cellular provider Mobile Media Campaigns

רונה בן דוד, שיווק סלולרי 27/02/2013

רונה בן דוד, שיווק סלולרי 27/02/2013

רונה בן דוד, שיווק סלולרי 23.8.12

רונה בן דוד, שיווק סלולרי 23.8.12

רונה בן דוד, שיווק סלולרי 23.8.12

רונה בן דוד, שיווק סלולרי 23.8.12

רונה בן דוד, שיווק סלולרי 23.8.12

Mobile Media Campaigns

INTESTINAL Landing page Rich Media

בסלולר שיווק ופירסום

Click to Play

רונה בן דוד, שיווק סלולרי 27/02/2013

App Marketing

S-Peach: Voice recognition App September, 2011

Client: Speech Models

Country: Brazil

Mission:

Launching S-Peach App at the Brazilian iOS App

Store

Goal:

Ranking top #10 at free Apps list

Time Frame:

24 Hours

Campaign Strategy:

• Massive media buying from over 10 International &

local Ad Networks

• Optimization between 5 different creatives.

Results:

• Entering Top 25 list in less than 5 hours.

• In less than 14 hours, the App ranked #1 App at

the Brazilian App Store.

Yaniv: Card Game App February - March, 2012

Client: In-House App

Country: Global Campaign

Mission:

Global launch of Israel No.1 card game App

Campaign Strategy:

Multi-platform campaign, 3 different marketing cannels:

• ASO: App store optimization

Re-written App tags & App description page and translating it to 5

different languages.

• PR: Press release to major blogs and industry websites.

• Mobile Media

Using our unique tracking solution we used 12 different media sources

and optimized according to results.

Results:

• Over 50,000 App Installs in less than a week!

• Top Free Apps list in 10 different countries: US,

Hungary, Panama, Norway, Canada, Mexico,

France and More.

• Top #25 in Games category in 20 Different

countries.

• Top #25 Card Game / Casino Category in more

than 70 different countries!

Results:

• Over 70 posts about Yaniv app in major industry blogs and websites, among

them: FAAD (Free app a day), 148 Apps & Crazy Mike

Results:

• Post campaign:

• 40% growth in Active users.

• 287% Growth in the App monthly income!

• 30% Growth in average number of installs a day.

• Installs leading countries: US, France and Norway, before

the campaign 80% of App installs where only from Israel.

Slotomania: Slots App Sptember, 2011

Client: Playtika

Country: New Zealand

Mission:

Launching Slotomania App at the New Zealand iOS App

Store

Goal:

Ranking top #25 Gaming - Casino Category in the New-

Zeeland App Store in 72 Hours.

Campaign Strategy:

• Massive media buying from International & local Ad

Networks.

• Optimization between 6 different creatives.

• Changing App Description Page and logo for better

conversion from click to install.

Results:

• In less than 27 hours:

• Ranked #1 in Casino Category

• Ranked #27 in Top Free Games Category

• Ranked #113 in Top Free App New Zeeland

App Store

For more info:

Kobi Arbiv

+972-52-5245556

Kobi@OnTheMob.com

Skype: Kobi.Arbiv

http://www.OnTheMob.com/