OnTheMob - Mobile Marketing - Case Studies_2012
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Transcript of OnTheMob - Mobile Marketing - Case Studies_2012
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Mobile Marketing Agency
2013 Creative Showcase
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Mobile Advertising
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Viral video on YouTube promoting the company Internet services
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Cellcom – leading Israeli cellular provider Mobile Media Campaigns
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רונה בן דוד, שיווק סלולרי 27/02/2013
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רונה בן דוד, שיווק סלולרי 27/02/2013
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רונה בן דוד, שיווק סלולרי 23.8.12
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רונה בן דוד, שיווק סלולרי 23.8.12
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רונה בן דוד, שיווק סלולרי 23.8.12
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רונה בן דוד, שיווק סלולרי 23.8.12
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רונה בן דוד, שיווק סלולרי 23.8.12
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Mobile Media Campaigns
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INTESTINAL Landing page Rich Media
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בסלולר שיווק ופירסום
Click to Play
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רונה בן דוד, שיווק סלולרי 27/02/2013
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App Marketing
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S-Peach: Voice recognition App September, 2011
Client: Speech Models
Country: Brazil
Mission:
Launching S-Peach App at the Brazilian iOS App
Store
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Goal:
Ranking top #10 at free Apps list
Time Frame:
24 Hours
Campaign Strategy:
• Massive media buying from over 10 International &
local Ad Networks
• Optimization between 5 different creatives.
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Results:
• Entering Top 25 list in less than 5 hours.
• In less than 14 hours, the App ranked #1 App at
the Brazilian App Store.
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Yaniv: Card Game App February - March, 2012
Client: In-House App
Country: Global Campaign
Mission:
Global launch of Israel No.1 card game App
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Campaign Strategy:
Multi-platform campaign, 3 different marketing cannels:
• ASO: App store optimization
Re-written App tags & App description page and translating it to 5
different languages.
• PR: Press release to major blogs and industry websites.
• Mobile Media
Using our unique tracking solution we used 12 different media sources
and optimized according to results.
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Results:
• Over 50,000 App Installs in less than a week!
• Top Free Apps list in 10 different countries: US,
Hungary, Panama, Norway, Canada, Mexico,
France and More.
• Top #25 in Games category in 20 Different
countries.
• Top #25 Card Game / Casino Category in more
than 70 different countries!
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Results:
• Over 70 posts about Yaniv app in major industry blogs and websites, among
them: FAAD (Free app a day), 148 Apps & Crazy Mike
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Results:
• Post campaign:
• 40% growth in Active users.
• 287% Growth in the App monthly income!
• 30% Growth in average number of installs a day.
• Installs leading countries: US, France and Norway, before
the campaign 80% of App installs where only from Israel.
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Slotomania: Slots App Sptember, 2011
Client: Playtika
Country: New Zealand
Mission:
Launching Slotomania App at the New Zealand iOS App
Store
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Goal:
Ranking top #25 Gaming - Casino Category in the New-
Zeeland App Store in 72 Hours.
Campaign Strategy:
• Massive media buying from International & local Ad
Networks.
• Optimization between 6 different creatives.
• Changing App Description Page and logo for better
conversion from click to install.
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Results:
• In less than 27 hours:
• Ranked #1 in Casino Category
• Ranked #27 in Top Free Games Category
• Ranked #113 in Top Free App New Zeeland
App Store
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For more info:
Kobi Arbiv
+972-52-5245556
Skype: Kobi.Arbiv
http://www.OnTheMob.com/