Ometria

CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL

Ecommerce marketing

is broken

This is Jess. She likes Jersey Dresses and Clutches

This email may engage others, but it doesn’t engage her.

This is Jess. She likes Jersey Dresses and Clutches

This email may engage others, but it doesn’t engage her.

“There’s perhaps nothing more alienating than treating your most loyal

customers like strangers on the subway.”

Gartner – June 2015

What if you knew every single customer’s interests

What if each message you sent was personally tailored to them individually

What if you learn from Jess’s behaviour and ensure the message engages her.

What if you collect all relevant data into a unified profile of Jess.

This is how ecommerce marketing should be done

Customer Lifecycle Marketing

ometria.com/customer-lifecycle-marketing

Some examples

Product Recommendations

Basket Abandonment email

Targeted Basket Abandonment

Twitter Custom Audience Facebook Custom Audience

Automated and Segmented Post-Purchase Emails

Wolf & Badger increases repeat rate by 60% and overall online revenue by 4% with customer lifecycle marketing programme by Ometria

INCREASE IN TOTAL ONLINE REVENUE 4%

REVENUE PER EMAIL SENT £3

INCREASE IN REPEAT PURCHASE RATE 60%

Now what you’re probably thinking is…

1. This is amazing

2. This is really difficult

OMETRIA IS TRUSTED BY

38 Park StreetMayfairLondonW1K 2JF

Ivan MazourCEO and Founder

ivan@ometria.com0207 016 8383

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