Ometria

CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL

Ecommerce marketing


is broken


This is Jess. She likes Jersey Dresses and Clutches


This email may engage others, but it doesn’t engage her.

“There’s perhaps nothing more alienating than treating your most loyal

customers like strangers on the subway.”


Gartner – June 2015

What if you knew every single customer’s interests


What if each message you sent was personally tailored to them individually



What if you learn from Jess’s behaviour and ensure the message engages her.

What if you collect all relevant data into a unified profile of Jess.

This is how ecommerce marketing should be done


Customer Lifecycle Marketing


ometria.com/customer-lifecycle-marketing

Some examples


Product Recommendations

in a

Basket Abandonment email

Targeted Basket Abandonment

Twitter Custom Audience Facebook Custom Audience

Automated and Segmented Post-Purchase Emails

Wolf & Badger increases repeat rate by 60% and overall online revenue by 4% with customer lifecycle marketing programme by Ometria

INCREASE IN TOTAL ONLINE REVENUE 4%

REVENUE PER EMAIL SENT £3

INCREASE IN REPEAT PURCHASE RATE 60%

Now what you’re probably thinking is…


1. This is amazing


2. This is really difficult



OMETRIA IS TRUSTED BY

38 Park StreetMayfairLondonW1K 2JF

Ivan MazourCEO and Founder

[email protected] 016 8383


Ometria

Internet

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