Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Odysseo By Cavalia Online Marketing

DMA: Los Angeles/Orange County Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign

This report recaps our marketing efforts for ODYSSEO BY CAVALIA. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA/OC. 3.  Social Media/Publicity Outreach – Post on FB (10.6K+ likes)/Twitter (19K+) 4.  Sweepstakes – Pages hosted on campuscircle.com 5.  Ads in the digital edition of Campus Circle The campaign had 10,493 page views and 4,008 clicks (1,331 are bitly clicks).

Ad #1

Ad #2

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 3.5 million impressions, 2,012 clicks.

Dedicated Email #1

Delivered (LA) – 20K+ Opened – 1,780

Clicks – 252

Dedicated Email #2

Delivered (LA) – 20K+ Opened – 2,032

Clicks – 291

Dedicated Email #3

Delivered (LA) – 20K+ Opened – 1,464

Clicks – 73

Dedicated Email #4

Delivered (LA) – 20K+ Opened – 1,138

Clicks – 49

Original Content

Page Views – 3,013

Publicity/Social Media

Publicity/Social Media

Social Media Twitter Ex.

Facebook Ex.

Sweepstakes Page Views– 1,066

Entries – 354 SM Interactions - 23

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status