Odessa By Cavalia
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Transcript of Odessa By Cavalia
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Odysseo By Cavalia Online Marketing
DMA: Los Angeles/Orange County Project Manager: Sean Bello [email protected]
Overview of Campaign
This report recaps our marketing efforts for ODYSSEO BY CAVALIA. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA/OC. 3. Social Media/Publicity Outreach – Post on FB (10.6K+ likes)/Twitter (19K+) 4. Sweepstakes – Pages hosted on campuscircle.com 5. Ads in the digital edition of Campus Circle The campaign had 10,493 page views and 4,008 clicks (1,331 are bitly clicks).
Ad #1
Ad #2
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 3.5 million impressions, 2,012 clicks.
Dedicated Email #1
Delivered (LA) – 20K+ Opened – 1,780
Clicks – 252
Dedicated Email #2
Delivered (LA) – 20K+ Opened – 2,032
Clicks – 291
Dedicated Email #3
Delivered (LA) – 20K+ Opened – 1,464
Clicks – 73
Dedicated Email #4
Delivered (LA) – 20K+ Opened – 1,138
Clicks – 49
Original Content
Page Views – 3,013
Publicity/Social Media
Publicity/Social Media
Social Media Twitter Ex.
Facebook Ex.
Sweepstakes Page Views– 1,066
Entries – 354 SM Interactions - 23
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status