Odessa By Cavalia

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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 Odysseo By Cavalia Online Marketing DMA: Los Angeles/Orange County Project Manager: Sean Bello [email protected]

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Transcript of Odessa By Cavalia

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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Odysseo By Cavalia Online Marketing

DMA: Los Angeles/Orange County Project Manager: Sean Bello [email protected]

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Overview of Campaign

This report recaps our marketing efforts for ODYSSEO BY CAVALIA. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA/OC. 3.  Social Media/Publicity Outreach – Post on FB (10.6K+ likes)/Twitter (19K+) 4.  Sweepstakes – Pages hosted on campuscircle.com 5.  Ads in the digital edition of Campus Circle The campaign had 10,493 page views and 4,008 clicks (1,331 are bitly clicks).

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Ad #1

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Ad #2

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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 3.5 million impressions, 2,012 clicks.

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Dedicated Email #1

Delivered (LA) – 20K+ Opened – 1,780

Clicks – 252

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Dedicated Email #2

Delivered (LA) – 20K+ Opened – 2,032

Clicks – 291

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Dedicated Email #3

Delivered (LA) – 20K+ Opened – 1,464

Clicks – 73

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Dedicated Email #4

Delivered (LA) – 20K+ Opened – 1,138

Clicks – 49

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Original Content

Page Views – 3,013

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Publicity/Social Media

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Publicity/Social Media

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Social Media Twitter Ex.

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Facebook Ex.

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Sweepstakes Page Views– 1,066

Entries – 354 SM Interactions - 23

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Sweeps Demo - Age

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Sweeps Demo - Gender

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Sweeps Demo - Ethnicity

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Sweeps Demos - Status