Nia Utcc 8.10.52

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1Mar 28, 2006

2

July 26, 2004 P 2

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July 26, 2004 P 3

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July 26, 2004 P 5

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July 26, 2004 P 8

�!�ก ����3;# �!�ก ����3;# ( ( Closed Innovation)Closed Innovation)

The The MarketMarket

ResearchResearch Development/Development/EngineeringEngineering

Internal R&D New Products/ProcessInternal R&D New Products/ProcessBoundary of the FirmBoundary of the Firm

Research Research ProjectsProjects

9

July 26, 2004 P 9

Current Current MarketMarket

NewNewMarketMarket

Internal and External R&D New Products/ProcessInternal and External R&D New Products/Process

�!�ก �����3;# �!�ก �����3;# (Open Innovation)(Open Innovation)ResearchResearch Development/Development/

EngineeringEngineering

10

July 26, 2004 P 10

• สามารถสามารถสามารถสามารถทาการบรหารจดการทาการบรหารจดการทาการบรหารจดการทาการบรหารจดการและประเมนและประเมนและประเมนและประเมนมลคาทางทรพยสนมลคาทางทรพยสนมลคาทางทรพยสนมลคาทางทรพยสนทางปญญาเพอทาการซอขายไดทางปญญาเพอทาการซอขายไดทางปญญาเพอทาการซอขายไดทางปญญาเพอทาการซอขายได

• เปนเจาของเปนเจาของเปนเจาของเปนเจาของสทธบตรและสทธบตรและสทธบตรและสทธบตรและทรพยสนทรพยสนทรพยสนทรพยสนทางปญญาเองทางปญญาเองทางปญญาเองทางปญญาเอง

• สรางรปแบบธรกจนวตกรรมทสรางรปแบบธรกจนวตกรรมทสรางรปแบบธรกจนวตกรรมทสรางรปแบบธรกจนวตกรรมทดใหเหนอคแขงดใหเหนอคแขงดใหเหนอคแขงดใหเหนอคแขง

• องคกรนานวตกรรมทไดองคกรนานวตกรรมทไดองคกรนานวตกรรมทไดองคกรนานวตกรรมทไดออกตลาดกอนคแขงถอวาออกตลาดกอนคแขงถอวาออกตลาดกอนคแขงถอวาออกตลาดกอนคแขงถอวาประสบความสาเรจประสบความสาเรจประสบความสาเรจประสบความสาเรจ

• ถาสามารถนาแนวความคดจากถาสามารถนาแนวความคดจากถาสามารถนาแนวความคดจากถาสามารถนาแนวความคดจากภายนอกภายนอกภายนอกภายนอกผสมผสานกบผสมผสานกบผสมผสานกบผสมผสานกบ ภายในภายในภายในภายในไดถอวาสาเรจไดถอวาสาเรจไดถอวาสาเรจไดถอวาสาเรจ

• ถาสามารถนาแนวความคดถาสามารถนาแนวความคดถาสามารถนาแนวความคดถาสามารถนาแนวความคดทไดมาผลตออกมาในเชงทไดมาผลตออกมาในเชงทไดมาผลตออกมาในเชงทไดมาผลตออกมาในเชงอตสาหกรรมถอสาเรจอตสาหกรรมถอสาเรจอตสาหกรรมถอสาเรจอตสาหกรรมถอสาเรจ

• มหนวยงานมหนวยงานมหนวยงานมหนวยงานเปนเปนเปนเปนผประสานงานผประสานงานผประสานงานผประสานงาน และและและและทางานรวมกบผเชยวชาญททางานรวมกบผเชยวชาญททางานรวมกบผเชยวชาญททางานรวมกบผเชยวชาญทมความสามารถมความสามารถมความสามารถมความสามารถ

• มหนวยมหนวยมหนวยมหนวยวจยภายในองคกรวจยภายในองคกรวจยภายในองคกรวจยภายในองคกรและตองมพนกงานทมและตองมพนกงานทมและตองมพนกงานทมและตองมพนกงานทมความสามารถในการคดคนความสามารถในการคดคนความสามารถในการคดคนความสามารถในการคดคนสรางสรรคสรางสรรคสรางสรรคสรางสรรค

นวตกรรมแบบเปดนวตกรรมแบบเปดนวตกรรมแบบเปดนวตกรรมแบบเปดนวตกรรมแบบปดนวตกรรมแบบปดนวตกรรมแบบปดนวตกรรมแบบปด

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July 26, 2004 P 11

� Components: Scroll wheel, Firewire file transfer software, 1.8 inch hard disk drive,improved battery

� System: new method of operation

� Big improvement on existing MP3 players

� Much easier to operate, much greater capacity

� New dominant design

� Novelty = “the way in which the components work together”

iPod of Apple : Best Open Innovation

12

July 26, 2004 P 12

Innovation Statistics*Innovation Statistics*(500 companies, 47 countries)(500 companies, 47 countries)

�� 67% ranked Innovation as top 3 company67% ranked Innovation as top 3 company��s s strategy.strategy.

�� 73% will increase Innovation investment.73% will increase Innovation investment.

�� 49% satisfied with financial return.49% satisfied with financial return.

* * Boston Consulting Group StudyBoston Consulting Group Study

13

July 26, 2004 P 13

�3��*�%�� ���ก���$4�3��*�%�� ���ก���$4 25255151'�� BCG & Business week

14

July 26, 2004 P 14

�3��*�%�� �+,�������C��3��*�%�� �+,�������C� 25255151�$D� Fast Company

#1 Team Obama #2 Google #3 Hulu

#4 Apple #5 Cisco Systems #6 Intel

#7 Pure Digital Technologies #8 WuXi PharmaTech #9 Amazon

#10 Ideo #11 GE #12 Hewlett-Packard

#13 Nokia #14 Gilead Sciences #15 Facebook

#16 NextEra Energy Resources

#17 Q-Cells #18 First Solar

#19 IBM #20 Zappos #21 Nintendo

#22 Disney #23 Crispin Porter + Bogusky #24 TBWA\Worldwide

#25 New England Sports Ventures

#26 DSM #27 Nike

#28 NPR #29 Barbarian Group #30 W.L. Gore & Associates

15

July 26, 2004 P 15

�3��*���ก����3��*���ก��� 25525511��*��%'��

� ������ POPULAR SCIENCE � ������V���

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July 26, 2004 P 16

The Retail DNA TestThe Retail DNA Test6+#� �)��� DNA '_���� /�,�� ��5(���3 ����`��!กab�"��c! 1+ก �ก��� 600,000 ��� "*�05�"�� " ��-���:����_���� �ก'���ก!�������'������% �����d "!_�"'���)�กก �c! 1+( ���)�กก� ก���c! 1+(

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remoteremote--control gut camcontrol gut cam�3e ก�����! "8กf�c- �#�"����g#�� 06�0 ก� �, ,)h!�% �%#�05� :�3i��ก�� ��43 �c"�(�c'���������+�ก���� �� �� ��������+� ���4ก� 6���05��c"�(���� /��ก f�c�!กab�-��ก ��c����5� -�� :�3i���c����, ,)h!�% �4#�

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July 26, 2004 P 18

6+#���� _*�� g��+#0 %�ก6+#���� _*�� g��+#0 %�กก� �3;#�!�������,��057�0 �� �5ก �ก'j�%��,�3;ก 2008 "'�ก +�3kกก,�� %#�4���,� �l�g�����c��� !ก���� _*�"'�06�6+#���� _*�c,�2a +� '_���� /ก��#�5 '�7"��4#� 29 )�ก 32 �5 '�7"'��'ก� 6,�6!�ก! 06� Polyurethane planks �" "'� woven fabric 0 )+#�*��!7�6� �� -�

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4llo�`�,�)�ก���� "���4llo�`�,�)�ก���� "����+3ก b(�'�!กab��3e "��������d�+3ก b(�'�!กab��3e "��������d ก! ก! �����:�� "��������:�� "��� `�,�ก ���4llo�)�ก���������� 45�-������ "���`�,�ก ���4llo�)�ก���������� 45�-������ "��� �,#�!_�"'�%3 �+�ก��,#�!_�"'�%3 �+�ก� 5���)�ก6��pkq�5���)�ก6��pkq� 3.13.1 4��(4��( ���� /`�,����� /`�,�4llo�4#�4llo�4#� 6.256.25 ��ก��!��(��ก��!��( 06��*�5 !���� 06��*�5 !���� 1,5001,500 5�!�5�!�

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� Nanosolar )��3e �`� l;�(����d3 ���bก �#�a5 !����

� `�,�)�ก�`� %�5���� ������#���-���5��"'��3e �� ก8���!� *�r8��06��3�'�� c�!��� ����##05��3e c�!��� 4llo�

� �� "+ ���4llo���*�ก����`� !�c�!��� �����",��("!��43��*�3 ���b 1 0 3

�`� !�c�!��� �����",��(��� Nanosolar

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���/�����/�� ""c�!��� �����",��(c�!��� �����",��(""�-��ก!��+�"'�6���ก! b ��(3 �5�!#c�!��� � � 6� (������� '�#��������",��(���� /6� (�4#�"!_������",��() ,�5 �� ���4l0 ���� %#�ก� !������",��( 1 6!��%�� 06��� 4#�3 ���b 40 �"'

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���� � ����� _*�%��,�3;� 2008

� �'� ����� _*� 5 � � c ����!t)! " ( 17,000 "'� !��� ���� "'�4���'����_*��! 4���'�� � 06� ���5�gก�6����%���3e �� ��-��� �c��� �� !�

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2. 2. �!�ก � �!�ก � && �������� /0 ก� �-��-! �������� /0 ก� �-��-!

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ก� )!#ก� )!#�! #!��������� /0 ก� �-��-! �! #!��������� /0 ก� �-��-! 3u3u 2551 2551 %#�%#�World Economic World Economic Forum(WEFForum(WEF ))

5����5�+ : �!���-0 ����g��3e �! #!��������� /0 ก� �-��-! %#� ��-��3u 2551�����: World Economic Forum (2009). The Global Competitiveness Report 2008-2009.

26

9 3k))!�����0 ก� �!#�������� /ก� �-��-! -�� WEF

9.��ก��� (innovation)

8. ����^%^�*���ก���W�����_3�ก�� (business sophistication)3) $d���������ก��� (innovation and sophistications)

7. ����+��*��������'�'#�� (technology readiness)

6. $�!���_�.�+�*�#�� (market efficiency)

5. ก��1�ก �������"#!ก��lmก*%�� (higher education and training)2) $d��������$�!���_�.�+ (efficiency enhancers)

4.�3�.�+"#!ก��1�ก ����+)��2�� (health and primary education)

3.�1� 2ก���(.�� (macro economy)

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1.$d����ก����ก%���%� (institutions)1) $d���+)��2�� (basic requirements)

3k))!� �� ��3k))!� 5�!ก

2727October 9, 2009

ก� �3 '���"'���������� /#�� �!�ก �3u 2551 %#� WEF

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�! #!��������� /#�� �!�ก �3u�! #!��������� /#�� �!�ก �3u 25512551 %#�%#� WEFWEF

29

PhilippinesPhilippines IndonesiaIndonesia

ThailandThailand MalaysiaMalaysia

IndiaIndia

KoreaKorea

SingaporeSingapore

TaiwanTaiwan

JapanJapan

3 rd. Tier 3 rd. Tier 3 rd. Tier 2 nd. Tier 2 2 ndnd . Tier . Tier 1 st. Tier 1 1 stst . Tier . Tier

Potential Role Model of InnovationsPotential Role Model of Innovations

30

Thailand ‘s Innovation Capability

Source: WEF Report 2008-2009/ CMU 3 Analysis

Factor-Driven Stage Efficiency-Driven Innovation-Driven

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

2 2.5 3 3.5 4 4.5 5 5.5 6

Innovation Score (Point)

GD

P p

er C

apita

($)

Singapore

US

Malaysia

India

Taiwan

ChinaPhilippines

IndonesiaThailand

Korea

Hong Kong

Japan

31

July 26, 2004 P 31

GERDGERDGERDGERD////GDPGDPGDPGDP���� ��������� ��������� ��������� �����

GERD/GDPGERD/GDPGERD/GDPGERD/GDP���� ��������� ��������� ��������� ����� ����

1 6 , 5 7 1

1 5 , 4 9 9

1 3 , 3 0 21 3 , 4 8 51 2 , 4 0 6

0 .2 5 %0 .2 6 %

0 .2 4 %0 .2 6 %

0 .2 5 %

-

5 , 0 0 0

1 0 , 0 0 0

1 5 , 0 0 0

2 0 , 0 0 0

2 5 4 3 2 5 4 4 2 5 4 5 2 5 4 6 2 5 4 7

0 . 0%

0 . 1%

0 . 2%

0 . 3%

G E R D G E R D /G DP(ล าน บ าท )

ห ม าย เห ต : ข อ ม ล ป 2 5 4 3 - 2 5 4 5 ร วบ ร วมโด ย ส วท ช .

ข อ ม ล ป 2 5 4 6 - 2 5 4 7 ร วบ ร วมโด ย วช . แล ะ ส วท ช .

�!�6'_�!#-'#�������� /0 ก� �-��-! �!�6'_�!#-'#�������� /0 ก� �-��-! #�� �,"��2��� (#�� �,"��2��� ( �"�% %��'�"�% %��' ��� �!�ก ���� �!�ก �

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July 26, 2004 P 32

���1 �� '��"���"�% %��' ����:���� *��-���� ����)!ก �+"1, 3u 2546-2550

33

4May 19, 2005

Federally Funded

Research Creates New Ideas

Product Development

&

Innovation

Capital to Develop Ideas to Innovation

No Capital

Charles W. Wessner, Ph.D. Director, Technology and Innovation, National Research Council, November 19, 2004

The Valley of Death

`�,�f!b}(�6,�c�b,6�(6����������%�ก��0 ก� � ��� �!�ก �

34

July 26, 2004 P 34

InventionR & DBasic

ResearchApplied

ResearchDevelop-

mentDesign/

Engi-neering

Prototype/Pilot

Project

Commer-cialization

��������.. �ก��ก�.. ����.. �(������#��(������#� (�0������(�0������ uu

Innovation

35

July 26, 2004 P 35

06���, 06���, � ������� :�� ������� :�

ก ������ก ������ ::

�3�'�� ���� :��3�'�� ���� :� ��, "����, "��

����ก�������ก��� ::

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July 26, 2004 P 36

3. 3. �+"12��� ( �!�ก �-��3 ��"24"��+"12��� ( �!�ก �-��3 ��"24"�

37Mar 30, 2006

THE CHANGING WORLD

Agri-culture

Age (farmers)

Industrial Age

(factoryworkers)

Information Age

(knowledgeworkers)

Conceptual Conceptual Age Age

(creators &(creators &empathizers)empathizers)

38Mar 30, 2006

1800 1860 1910 1960 2000 20XX

�1800: Stream engine & Textile Industry �1860: Steel & Ironmongery�1910: Electrotechnics& Chemistry�1960: Automotive & Petrochemistry�2000: Information Technology�20XX: ???

Biotechnology & Nanotechnology

Source: 1. Leo A. Nefiodow: Der sechste Kondratieff - Wege der Produktivität und Vollbeschäftigung imZeitalter der Information

2345367ก9:;<=>?@32<=ABCA:DEE;F:GHกIJ5=ก

39

July 26, 2004 P 39

Early Market Mainstream Market

Innovator Early Adopter

Early Majority

Late Adopter

Laggards

Type of MarketType of Market

NatureNature Propensity to Innovate

Propensity to Imitate

Risk Risk PreferencePreference

Risk Neutral Risk Averse

PacePace Revolutionary Evolutionary

PatternPattern Discontinuity Continuity

FocusFocus Creative Destruction

Productivity Improvement

EnthusiasticsVisionaries PragmaticsConservativesSkepticsProfileProfile

Behavioral Determinants..Behavioral Determinants....

Nature of EntrepreneursNature of Entrepreneurs

40

July 26, 2004 P 40

Innovator

Early Adopter

Early Majority

Late Adopter

Laggards

IRR Line

Return

Risk

Mature

Growth

IntroductionBusiness

Angel

Venture Capital

FixedDebt

Behavioral determinants...Behavioral determinants...

Different Types of Business SupportDifferent Types of Business Support

41

A Dynamic Model of InnovationRa

te of

Inno

vatio

n

HighHigh ProductInnovation Process

Innovation

NeedStimulated

TechnologyStimulated

CostStimulated

TimeTime

42

July 26, 2004 P 42

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43

July 26, 2004 P 43

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�"�% %��'�"�% %��' ก� `�,�ก� `�,� ก� ��, ก� ��, ก� ��"+ ก� ��"+ ���ก� ���ก� )!#ก� )!#ก� %#���2!�ก�4กก� � !�� + #�� �,6�ก� %#���2!�ก�4กก� � !�� + #�� �,6�ก� ก� ��, ก� ��, ���ก� 3 ��� �� ���ก� 3 ��� ��

��06�ก��+"1(0 06�ก��+"1(0 ����ก�����ก�������������ก�����ก��������� ,, ก���������ก��������������� ��!�ก��"�#$������� ��!�ก��"�#$� ������ ก�����ก������ก�����ก������#��%&���#��'())�#��%&���#��'())��c��� *�43�:�ก� ��"+ 0 1+ ก,)�c��� *�43�:�ก� ��"+ 0 1+ ก,) �!�ก � �!�ก �

44

July 26, 2004 P 44

ก#Vกก��%��(����ก����ก���ก#Vกก��%��(����ก����ก���

Critical Factor Driving Force Wealth of Nation

Competi-tiveness

Knowledge

Competency

-#�.&/��(�0-#�.&/��(�0 ก�!%��ก��-#��(�0ก�!%��ก��-#��(�0

��$"%%_3�ก���(�0�������#�0��+�������1� 2ก����$"%%_3�ก���(�0�������#�0��+�������1� 2ก��

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45Mar 5, 2008

ก��+"1(ก� #*�� , �� -�� � 6.

46

July 26, 2004 P 46

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� 7>ก9:TKY39NRC@CZJ9ก[=A934IJK@ \I?A<:DZIGHX\I?A<:DZIGHX \IO]IEKN:\IO]IEKN:

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CN\9Qก::7;Ta?CPQ6;กIZ5M:Aก9:34KNก::7;WIA@O]F9\N:X

� \979:b@ก:DZKEQ:aC\:69AFKก@S9Tก9:2BRABK3BCA<:D;OF

47

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M497PQ7R :DZKE5=ก :DZKE<:D;OF :DZKEE:IGKO

����������

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48July 3, 2008

� ��ก����������� ����������ก���� �������/�� ������

� ��ก����������� ����������ก���� �������/�� ������

� � ��������� �ก���� ! ��ก�� ก��"#ก��������� ก����� "�ก��$ก�� ��%��&�'ก��� Financial Plan

� � ��������� �ก���� ! ��ก�� ก��"#ก��������� ก����� "�ก��$ก�� ��%��&�'ก��� Financial Plan

� SWOT Analysis� 78�����ก����'� ��������9:�ก�����!�� ก��&�'�����9!'� � � �;�<8��$��=���

� SWOT Analysis� 78�����ก����'� ��������9:�ก�����!�� ก��&�'�����9!'� � � �;�<8��$��=���

� ��'��>�%���� <��'����������<����'� �8��� 8���'� Industry Condition

� ��'��>�%���� <��'����������<����'� �8��� 8���'� Industry Condition

5�!ก�กb}(ก� c,)� b�%� �ก� �!�ก �

49July 3, 2008

50

July 26, 2004 P 50

�� 1 ��� ก +��"c1 ��� ก +��"c )*�ก!#)*�ก!# ((�5�6 �5�6 ))

�� 1 ��� c!t ��,��5ก,)- �#1 ��� c!t ��,��5ก,)- �#ก������- �#�����5��ก������- �#�����5��3 ��"24"�3 ��"24"�

�� 1 ��� ก�,ก 4"�1 ��� ก�,ก 4"� )*�ก!#)*�ก!# ((�5�6 �5�6 ))

�� 1 ��� ก +�2 '��+1��1 ��� ก +�2 '��+1�� )*�ก!#)*�ก!# ((�5�6 �5�6 ))

�� 1 ��� � 5���4"�1 ��� � 5���4"� )*�ก!#)*�ก!# ((�5�6 �5�6 ))

�� 1 ��� 4"�c�b,6�()*�ก!#1 ��� 4"�c�b,6�()*�ก!# ((�5�6 �5�6 ))

�� 1 ��� ก +�4"�1 ��� ก +�4"� )*�ก!#)*�ก!# ((�5�6 �5�6 ))

51July 3, 2008

1+ ก,)6'�f�c1+ ก,)6'�f�c

C`N\9Qก::7;WIA;F:GH3I;4FC`N\9Qก::7;WIA;F:GH3I;4F

ก9:CCก2EE;WIA34KNก::7ก9:CCก2EE;WIA34KNก::7

;OM535=@>W>4S9T[=INSKLdX]::7W9NI

T=KAA93\DC9Z4K\ZW>4S9T;กGN:CI3O:>@X

eCfNX24:X2=D27M9O:C3Iก\X3953 5e=WK?3ก9:CCก2EE[=INSKLdX

52

`�ก� #*�� , �� (�+���� 2546-�' ��� 2552)

53

July 26, 2004 P 53

�!�ก ��6,��+"12��� (�c���3 !� �!�ก ��6,��+"12��� (�c���3 !�%� �� ���ก� `�,�-��3 ��"2%� �� ���ก� `�,�-��3 ��"2

54

July 26, 2004 P 54

The Global The Global BiovisionBiovision

55

July 26, 2004 P 55

Future PotentialFuture PotentialNational Targets of the US for the use of renewable resourcesNational Targets of the US for the use of renewable resources

25%25%18%18%12%12%5%5%ProductsProducts from Biomassfrom Biomass

20%20%10%10%4%4%0.5%0.5%FuelsFuels from Biomassfrom Biomass

5%5%5%5%4%4%2.8%2.8%EnergyEnergy from Biomassfrom Biomass

20302030202020202010201020022002YearYear

56

July 26, 2004 P 56

Plants are a gigantic „sun reactor” .Of the daily energy from sun of 1,5·1022 J, only 4·1018 J are use to build up biomass of 200 bill. T/y .

Only approx 7% of the biomass is used by mankind.

7%utilized

93%unutilized

World Biomass ProductionWorld Biomass Production

57

July 26, 2004 P 57Main Components of Main Components of BiomassBiomass

Lignin

other Polysachharides

other Plant Material

Animality

Cellulose

30%30%39%39%

26%26%

4%4%

1%1%

59Mar 28, 2006

ENERGYENERGY

Forschungszentrum Karlsruhein der Helmholtz-Gemeinschaft

Thai-German Colloquium on Sustainable Use of Biomass Karlsruhe, November 15th-16th

RS

Biomass to Liquid Fuel !Biomass to Liquid Fuel !

619 October 2009

SYNGAS

629 October 2009

SunFuel Plant

639 October 2009

�, ����กa� "'��*��!7-��3 ��"24"�

6,590

0.29

4.35

15.21

ยาง

0.83103.3ผลผลต(ตน/ไร)

53.86276710.53กาลงการผลต (ลานตน/ป)

67.337.416.73.19พนทปลก (ลานไร)

5,800

มนสาปะหลง

4,550

ปาลม

4,1003,000รายไดสทธ (บาท/ไร)

ขาวออย

(2551)

64

July 26, 2004 P 64

c����,ก�����!�4#�"��6'�f�cc����,ก�����!�4#�"��6'�f�c (Compostable Plastics) (Compostable Plastics) ������ c����,ก"'� ����� � � ก ��� ก� 5�!ก"��6'�f�c)�4#�`�,�f!b}( �3e c����,ก"'� ����� � � ก ��� ก� 5�!ก"��6'�f�c)�4#�`�,�f!b}( �3e �� (�� 4#��ก4r#(�� (�� 4#��ก4r#( _*� _*� �� 3 �ก����� 3 �ก��� , " , " '�( '�( ���6'�f�c���6'�f�c �������4��",_��,���������4��",_��,��"'�����5g #������3���"'�����5g #������3��� �,���3�ก3����,���3�ก3��� 5 ���� c,a4��5 ���� c,a4�� ( ISO 17088 : ( ISO 17088 : 2008)2008) %#����� /`�,�4#�)�กc�6%#����� /`�,�4#�)�กc�6 �6� �6� -���%c#-���%c# �������� ����! �*�3�5�!�����! �*�3�5�!� �3e �� �3e ��

c����,ก6'�f�cc����,ก6'�f�c ((BioplasticsBioplastics))

65May 19, 2005

It comes from nature…

… and it goes back to nature

�100 days, not 400 years

�100% Renewable Raw Materials

�Carbon-based natural feedstock

66

July 26, 2004 P 66Making It Even BetterMaking It Even Better

BioplasticsBioplasticsoffer the offer the most disposal options most disposal options of any plastic:of any plastic:�� Recycling compatibleRecycling compatible

�� Commercial compostCommercial compost

�� IncineratorsIncinerators

�� LandfillsLandfills

67

��������������������

�� ������ ����

GlucoseGlucose

MonomerMonomer

���������ก !"#�����������ก !"#��

CompoundsCompounds

� Lactic Acid� PHAs� Succinic Acid

Enzyme

Bacteria Resins:� PLA� PHA� PBS

ก:DE43ก9:[=INT=9\NIกW>4S9TJ9ก7K3\U9<DQ=KA

68Mar 5, 2008

�!�)!ก 6'�,�-��c����,ก6'�f�c

69

[MJ kg-1]

Nylon 6.6 HIPS Cellophane PP PHA* PHA** PHA*** PHA**** PLA*****

Net GHG emissions (CO 2 equivalents / kg polymer)

7.9

7.9

7.6

3.4

3.4

3.4

3.2

2.1

1.9

0.8

Nylon 6,6

Nylon 6

Polycarbonate

Polystyrene HIPS

Polystyrene GPPS

PET ssp

PET am

LDPE

Polypropylene

IngeoNGT

Net GHG emissions (CO 2 equivalents / kg polymer)

7.9

7.9

7.6

3.4

3.4

3.4

3.2

2.1

1.9

0.8

Nylon 6,6

Nylon 6

Polycarbonate

Polystyrene HIPS

Polystyrene GPPS

PET ssp

PET am

LDPE

Polypropylene

IngeoNGT

Source: NatureWorks LLC

PLA

ก9:;<:>@E;O>@E<:I79Lก9:<=RC@กp9e;:aC3ก:DJก

70

Composition of the three sub-indices

5

5���%r��:�����c,��-���! �*�3�5�!� 100 Kg. Cassava Roots

25 Kg. Starch

23 Kg. Lactic Acid

20 Kg. PLA

(100 x 1.5 Bht)

= 150 Bht

(25 x 9 Bht)

= 225 Bht

(23 x 40 Bht)

= 920 Bht

(20 x 80 Bht)

= 1,600 Bht

150%

409%

173%

10 times

71

����c ���-���+���5ก ����#���%r�-��c����,ก6'�f�c

Starch IndustryStarch IndustryStarch IndustryStarch Industry

84 Companies84 Companies84 Companies84 Companies

Sugar IndustrySugar IndustrySugar IndustrySugar Industry

20 Companies20 Companies20 Companies20 Companies

Glucose IndustryGlucose IndustryGlucose IndustryGlucose Industry

19 Companies19 Companies19 Companies19 Companies

(> 20 Tons/day)(> 20 Tons/day)(> 20 Tons/day)(> 20 Tons/day)

Lactic Acid Lactic Acid Lactic Acid Lactic Acid

IndustryIndustryIndustryIndustry

1 Company1 Company1 Company1 Company

(PURAC)(PURAC)(PURAC)(PURAC)

Plastic IndustryPlastic IndustryPlastic IndustryPlastic Industry

4,300 Companies4,300 Companies4,300 Companies4,300 Companies

BioplasticsBioplasticsBioplasticsBioplastics Resins IndustryResins IndustryResins IndustryResins Industry

PLA, PLA, PLA, PLA, PHAsPHAsPHAsPHAs, PBS, PBS, PBS, PBS

(Expected 1 plants in next 3 yrs)(Expected 1 plants in next 3 yrs)(Expected 1 plants in next 3 yrs)(Expected 1 plants in next 3 yrs)

72

�` "'� *�"���5��6��,ก� c!t ��+���5ก �c����,ก6'�f�c

- CN\9Qก::7T=9\NIกW>4S9T ;<_32[3<qIEKNIก9:<:KE5M:A\:69A;F:GHกIJCN\9Qก::7;Ta?CC39MN (New Wave Industries)

- 7>7NI;Qr3WCEJ9กO>?<:DW7MLD:KH73N:>P34K3O>? 22 ก:กs9M7 2551

7373October 9, 2009

ก=@`O]XO>? 1ก9:\:69AM497T:6C7Z6934KNbZIEW>474= (100 =693E9O)

ก=@`O]XO>? 2

ก9:\:69A5M:A\:69ATat3H93 (225 =693E9O)1. Z693ก9:\:69A79N:H93 (55 =693E9O)

2. Z693\I?A24Z=6C7 (170 =693E9O)3. Z69335@E9@

ก9:\:69AC`N\9Qก::72=D]`:กIJ 34KNก::7 (475 =693E9O) 1. Z693]:กIJC`N\9Qก::7 (445 =693E9O)2. Z693]:กIJก9:N=9ZP32=DNR9A<:D;OF (30 =693E9O)

7>CN\9Qก::7T=9\NIก@RC@\=9@VZ6O9AW>4S9T

C@R9AM:E4AJ:

4I\K@OKF3X

ก9:;:RA:KZ2=D\:69A;OM535=@>(1,000 =693E9O)1. Z693ก9:;:RA:KZPQ67>;OM535=@>O>?PW6VZ6OK3O> (100 =693E9O)

2. Z693ก9:TKY39NRC@CZ2=Dก9:\:69A;OM535=@>BCA<:D;OF (900 =693E9O)

ก=@`O]XO>? 3 ก=@`O]XO>? 4

AE<:D79L:47 1,800 =693E9OP3;4=9 5 <u Q:aC;v=>?@<u=D 400 =693E9O

2[3O>?3U9O9A2QRAW9NIก9:TKY39CN\9Qก::7T=9\NIกW>4S9T (T.F. 2551 z T.F. 2555)

74October 9, 2009

PLA Manufacturing Plant

NatureWorks PLA-Plant in USANatureWorks PLA-Plant in USA

75

July 26, 2004 P 75

Bacterias containing PHABacterias containing PHA--granulesgranules

O

OR

C H2 n

76

July 26, 2004 P 76

BIOBIO --PLASTICS : PLASTICS : PHAsPHAs

SwitchgrassSwitchgrass

77

July 26, 2004 P 77

78

July 26, 2004 P 78

Disposables

Semi-durables

Durables

c����,ก6'�f�cc����,ก6'�f�c ((BioplasticsBioplastics))

79

July 26, 2004 P 79

l;�(�c����,ก6'�f�c��+�#, �c���3o��ก! �!6c�60 ก� �กa� l;�(�c����,ก6'�f�c��+�#, �c���3o��ก! �!6c�60 ก� �กa�

80

July 26, 2004 P 80

PHA3836 Non-Porous Leaflets

Valve Construction Seeding & Implantation

PHA Heart ValvePHA Heart Valve

81

Drug Delivery

81October 9, 2009

Biomaterial Medical Devices

Ref.

Tissue Regeneration

829 October 2009

/+�-��c����,ก6'�f�cก!�ก� )!#ก� -���, " '�("'�7'�3+i

839 October 2009

/+�-��c����,ก6'�f�c

849 October 2009

/�"/+�-��c����,ก6'�f�c ���c���`�,�3+���, " '�(

859 October 2009

3+���, " '�(�+bf�c#'5�!�)�ก5�!กก����)�� 3-6 �#��

869 October 2009

3k75�ก� )!#ก� -��0 3 ��"24"�

879 October 2009

3 ��f"-��-���:�p��6+�6 0 3 ��"24"�

$����&��!*�������$4#! 9 #���� �������W�����"�ก��!��ก�����'������3�+#���ก���.�+�� �!������-#�$3{�*�������V�����$4#! 6 #���� ����$D����V���+��������(�ก%$�!��1��� 60,000 #���%��

B@DCI3O:>@X, 64%

B@D:>Ve;MI=, 30%

B@DCK3N:9@, 3%

B@DCa?3y, 3%

Source : Pollution Control Department, 2005

4.35 MT9.28 MT

0.43 MT

0.43 MT

(B@DT=9\NIก 2-3 MT)

88

July 26, 2004 P 88-���:�ก� `�,����0 3 ��"24"�-���:�ก� `�,����0 3 ��"24"� (2549)(2549)

<:I79Lก9:[=IN@9A 2.5 =693NK37=MR9ก9:\RACCก 165,992 =693E9O

@9A2<::<BKt3N637=MR9ก9:\RACCก 105,668 =693E9O

[=INSKLdX@9A7=MR9ก9:\RACCก 60,324 =693E9O

bA7aC@9A19,092 =693E9O

@9A@93T9Q3D7=MR9ก9: 18,612 =693E9O

Ca?3 y22,620 =693E9O

31.6% 30.8% 37.6%

90% 10%

89July 24, 2008

���� � 6 ,#c,�2af���'��

����`� ���! ����`� ���! --c,�2ac,�2a

October 9, 2009 P 90

WIt3\R43@9AT9:9[\7T=9\NIกWIt3\R43@9AT9:9[\7T=9\NIก

91October 9, 2009

`�,�f!b}(6,_ ��� �� � �()�ก���1 �6��,

92October 9, 2009

ORC@9A3tU9e{7\U9Q:KE;กGN:ก::7

� M497;<_334KNก::7� ;<_334KNก::7:DZKE<:D;OF Z693[=INSKLdXORC@9A3tU9e{7 5Z@PW6;OM535=@>

@9A[\7 e{?A7>CAMX<:DกCEQ=Kก;<_3[A@9AEZJ9ก@9A:b@3NXPW62=64 [\7กKE@9A[\7\N: 2=D7>\9:PQ6fCA OU9PQ6;กIZ5M:Aก9:\:69A:T:`3;e==X;<|Z ;Ta?CPW6;<_3C<ก:LXPQ63tU9O9Aก9:;กGN:O>?<:DQ@KZ3tU92=D7><:D\IO]IS9T \3KE\3`3O9AZ6934IW9ก9:5Z@MLD4IO@9F9\N:X \b9EK3;OM535=@>T:DJC7;ก=69-;J69M`LOQ9:=9Zก:DEKA

October 9, 2009 P 93�l� ( ,�)� ()�ก _*����c� ��l� ( ,�)� ()�ก _*����c� �

94

July 26, 2004 P 94

%� �ก� �!�ก �4��4"�4��"�%� �ก� �!�ก �4��4"�4��"�ก� ก� c!t ��:� c!t ��:� (compound) (compound) 0 ก� `�,�4��3 �ก��0 ก� `�,�4��3 �ก��c����,ก)�ก�2a4��c����,ก)�ก�2a4�����c� ����c����,ก���c� ����c����,ก6 ,#6 ,# HDPE HDPE ���� / *�4306��3e ���� / *�4306��3e �!�#+ก��� ����c����!�#+ก��� ����c���"#�" 4��"#�" 4�� �'�����'������" �-g�� ������" �-g�� �����f�c��ก�2��������f�c��ก�2�������2!� :4��4#�#'ก���2!� :4��4#�#'ก���

95

���������������ก21 �������

� �! � 100,000 ��.

����#�� 12.6 �������� �! � 120,000 ��.

$�%����63 �������

� �! � 30,000 ��.

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Senior Expert Service (SES)Senior Expert Service (SES)�� �3e 5 ����� "'�)!#5��3e 5 ����� "'�)!#5� ���6����5������(ก - �#057����- �#���6����5������(ก - �#057����- �#

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�� %#� :��6'���6�7-��%#� :��6'���6�7-�� SESSES �3e :��6'���6�7���+%�"'��'3 ���ก� b(�3e :��6'���6�7���+%�"'��'3 ���ก� b(0 ก� "*��� ���ก!�� ,a!"6!_ *�-��3 ��"2��� � '0 ก� "*��� ���ก!�� ,a!"6!_ *�-��3 ��"2��� � ' )*� � )*� � ��กก�����กก��� 6,7006,700 � �

�� SESSES ก���!_�-8_ �����3uก���!_�-8_ �����3u 19831983 ����'%� �ก� "'�4#� !����5����:�/8�����'%� �ก� "'�4#� !����5����:�/8� 14,00014,000 %� �ก� 0 %� �ก� 0 151151 3 ��"2"!��%�ก3 ��"2"!��%�ก %#�0 3u����+#%#�0 3u����+# 20200404 �'�'%� �ก� 0 f:�,f�����6'�%� �ก� 0 f:�,f�����6'� 600600 %� �ก� %� �ก�

135

July 26, 2004 P 135

In 2005 SES conducted 589 assignments in Asia, representing 40% of its total portfolios.

��� )' !_ 06�`:��6'���6�7 > 300 � / 3u

136

July 26, 2004 P 136

1010Rubber processing Rubber processing mechinesmechinesRubber processingRubber processing

3434Plastics processing Plastics processing mechinesmechinesPlastic products: Plastic products: manufacture and processingmanufacture and processing

3232Refrigerating machinesRefrigerating machines

3939Special purpose machinesSpecial purpose machinesMechanical engineeringMechanical engineering

2424Plastics processing machinesPlastics processing machinesTool and machine tool Tool and machine tool manufacturemanufacture

2424Metal forging pressesMetal forging presses

1919Forging equipment and Forging equipment and mechinesmechines

1717Rolling mill equipment and Rolling mill equipment and mechinesmechines

Foundry and forgingFoundry and forging

2020Machines and plant for metal productionMachines and plant for metal productionMetallurgyMetallurgy

ExpertsExpertsSector of EconomySector of Economy

137

July 26, 2004 P 137

2525Mining machinesMining machinesMiningMining

7070Machines / equipment for the food industryMachines / equipment for the food industryFood industryFood industry

4242Agriculture machinesAgriculture machinesAgricultureAgriculture

99Printing machinesPrinting machinesPrinting and graphicsPrinting and graphics

4646Textiles machinesTextiles machinesTextilesTextiles

2626Leather and shoe processing machinesLeather and shoe processing machinesLeather processingLeather processing

2626Wood working and processing machinesWood working and processing machinesWood processingWood processing

2020Paper machinesPaper machinesPulp and paperPulp and paper

1010Packaging Packaging mechinesmechinesfor final consumersfor final consumersPackaging for final Packaging for final consumersconsumers

ExpertsExpertsSector of EconomySector of Economy

138October 9, 2009

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139May 19, 2005

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Company

140May 19, 2005

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IP Creation

IP Protection

IP Utilization

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Research LaboratoriesR&D units � In&Out

DIP

Internal IPM

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146Mar 5, 2008

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147July 24, 2008

ก� -���`�%� �ก� �!�ก ��:� Venture Capital

148Mar 5, 2008

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�������� ��#�0���#�0�

((#���#���%��#���#���%��))���0�����0��

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*3��(ก�������*3��(ก��������(�0"#!*)����(�0"#!*)���

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153

July 26, 2004 P 153

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(99%)

(76%)

(43%)(30%)

The Weakest Links

Research & Development

Production Marketing

Value addedValue addedPotentialsPotentials

Low Cost LeadersLow Cost LeadersDifferentiatorsDifferentiators

Focus of Focus of Thai ProducersThai Producers

Brain & Opportunity

Sweat &Tear

Sweat & Brain

Factor DrivenEconomy

Investment DrivenEconomy

Innovation DrivenEconomy

Value Creation Opportunity

Less for More

More for More

More for Less

156

IndustryIndustry LeaderLeader FollowerFollower InnovatorInnovator

Personal

ComputerIBM

Compaq

HP

NEC

Dell

FashionItaly

France

UK

Hong KongSpain

TV

BroadcastingNBC

ABC

CBSCNN

Source: All the Right Moves

The Innovator Undermines the Incumbents

CoffeeGeneral Foods

(Maxwell House)

Nestle (Nescafe)

P&G (Folgers)

Sara Lee (Douwe Egberts)

Starbucks

Airlines American

Airlines

Delta

Northwest

United

Southwest

Airlines

157

Continuous Innovation

Source: The Dead of Demand

Original Product Innovation #1

Coke Diet Coke

Innovation #2

Caffeine-Free Diet Coke

Toothpaste With Fluoride With Whitener

Telephone Portable Wireless

Television Color High Definition

Automobile Seatbelts Airbags

Airplane Jet engine Concorde

Long Play Audiotape CD

Mainframe computer Desktop computer Laptop computer

158

July 26, 2004 P 158

Human

CapitalHuman Human

CapitalCapital

IP

Capital� registered

� non registered

IP IP

CapitalCapital�� registeredregistered

�� non registerednon registered

Business Capital(Product,

Distribution,

Sale,

Marketing,

Business

know-how)

Business Business

CapitalCapital(Product,(Product,

Distribution,Distribution,

Sale,Sale,

Marketing,Marketing,

Business Business

knowknow--how)how)

LandMachines

CashDebtStockEquity

Etc.

LandLand

MachinesMachines

CashCash

DebtDebt

StockStock

EquityEquity

Etc.Etc.

Total AssetsTotal AssetsIntangible assetsIntangible assets Tangible assetsTangible assets

Today, IP asset is the main part of the product, Today, IP asset is the main part of the product, playing an important role in value creationplaying an important role in value creation

93.5%

Walt Disney

Merck & Co

76%

Nike, Inc

70.9%

93.5%

76%

160Mar 30, 2006

Design Design InnovationInnovation

BrandingBrandingMarketingMarketing

161

10-Nov-06

Global Brand ValueGlobal Brand Value

�� Coca colaCoca cola 69.6 69.6 BillionBillion

�� MicrosoftMicrosoft 64.1 64.1 BillionBillion

�� IBMIBM 51.2 51.2 BillionBillion

�� GEGE 41.3 41.3 BillionBillion

�� INTELINTEL 30.9 30.9 BillionBillion

162Mar 30, 2006

Marketing vs Branding

MarketingMarketing == ก ��� ก� � '�ก�#��5� _*����ก ��� ก� � '�ก�#��5� _*����

BrandingBranding == ก ��� ก� "*� _*����05�5�� ก ��� ก� "*� _*����05�5��

163

5=กO>?;<=>?@3V<.....

164

Business Business Business Business

concept concept concept concept InnovationInnovationInnovationInnovation

165

Core competences

Core competencies - :9กBCAN63V76 Core products � =U9N63 Business units � กI?Aก693 \9B9BCAN63V76Final end products – ZCกV76 PEV762=D[=V76

Firm Competencies : ��������9:�ก��:7�������$���$;\����ก� ก��:%��ก�'�K� 8�

166

World Business Model InnovatorsWorld Business Model Innovators

The first online search engine

“Big Box” – low cost, high stock availability

“Big Box” – low cost, high stock availability

Online bookstore

High-quality coffee + Convivial atmosphere=

“Enjoyable experience”

Made-to-order

Business Model Breakthroughs

167Jan 22, 2009

168Jan 22, 2009

INNOVATOR MEANS?

169Jan 22, 2009

Business concept innovation is not about positioning �against� competitors, but about going �around� them. � Avoidance, not Attack

�,#0 �+�"'���ก����

170Jan 22, 2009

� �"��ก� c!t � �!�ก �

171

July 26, 2004 P 171

�� HR: knowledge worker/researcherHR: knowledge worker/researcher

�� R&D as Knowledge Capital StockR&D as Knowledge Capital Stock

�� Innovation ManagementInnovation Management�� Technology AcquisitionTechnology Acquisition

�� Services & Products Innovation NetworkServices & Products Innovation Network

�� IP ManagementIP Management

�� Technology TransferTechnology Transfer

�� TrainingTraining

�� Financial IncentivesFinancial Incentives

�� Market DevelopmentMarket Development

�� Public/Public/OrganisationOrganisation AwarenessAwareness

Success Factors for Success Factors for InnovationInnovation

172

ก:FGHI=:=JHKกFF9 :

\:<234O9AP3ก9:TKY3934KNก::7

� ����]�:&:�ก���<���K8ก������\������� �^&&��%��ก:�'���8��_ (��' ! ��ก� �� ������)� b�8&c��������ก���ก���'' (Radical Change) ������ ����ก8���������ก��� ����8� ������ก��<���Kก ��� ����� �����\��;��'���"�� ����7�\��7�f� $������\&��� ������\�� ���ก�����\&����\��� �!8���\��]�:&:�ก�������������%���ก�� (b�8%�!'��\�) �'��g$����ก�����ก����'

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New knowledge-driven economy: Shift from industrial to knowledge-based enterprises

174

How toInnovateTHAILAND & companies?

5

175

�����*��!7-���+"12��� ( �!�ก �

�ก� � ����:�����c,��(Value Creation)

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�ก� `�,�)�ก���(���� :���)�ก �ก� `�,���ก`�����" ��� (More for

Less)� �3e �`�,���ก`�����" ��ก (More for More)� 5 �� �`�,� ���`�����" ��ก (Less for More)�

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Science &Technology

Science &Technology

Knowledge AcquisitionKnowledge Acquisition

LearningLearning

ProductivityProductivity

CompetitivenessCompetitiveness

InnovationInnovation

Innovation:Linkage between Knowledge and Productivity

177

July 26, 2004 P 177

INNOVATION INNOVATION ==

Change ?Change ?

178

July 26, 2004 P 178

INNOVATION INNOVATION ==

Invention + Invention + ApplicationApplication

179

July 26, 2004 P 179

INNOVATION INNOVATION ==

Exploitation Exploitation ofof

KnowledgeKnowledge

180

July 26, 2004 P 180

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181Mar 28, 2006

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