Nia Utcc 8.10.52
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Transcript of Nia Utcc 8.10.52
1Mar 28, 2006
2
July 26, 2004 P 2
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July 26, 2004 P 3
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July 26, 2004 P 5
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July 26, 2004 P 8
�!�ก ����3;# �!�ก ����3;# ( ( Closed Innovation)Closed Innovation)
The The MarketMarket
ResearchResearch Development/Development/EngineeringEngineering
Internal R&D New Products/ProcessInternal R&D New Products/ProcessBoundary of the FirmBoundary of the Firm
Research Research ProjectsProjects
9
July 26, 2004 P 9
Current Current MarketMarket
NewNewMarketMarket
Internal and External R&D New Products/ProcessInternal and External R&D New Products/Process
�!�ก �����3;# �!�ก �����3;# (Open Innovation)(Open Innovation)ResearchResearch Development/Development/
EngineeringEngineering
10
July 26, 2004 P 10
• สามารถสามารถสามารถสามารถทาการบรหารจดการทาการบรหารจดการทาการบรหารจดการทาการบรหารจดการและประเมนและประเมนและประเมนและประเมนมลคาทางทรพยสนมลคาทางทรพยสนมลคาทางทรพยสนมลคาทางทรพยสนทางปญญาเพอทาการซอขายไดทางปญญาเพอทาการซอขายไดทางปญญาเพอทาการซอขายไดทางปญญาเพอทาการซอขายได
• เปนเจาของเปนเจาของเปนเจาของเปนเจาของสทธบตรและสทธบตรและสทธบตรและสทธบตรและทรพยสนทรพยสนทรพยสนทรพยสนทางปญญาเองทางปญญาเองทางปญญาเองทางปญญาเอง
• สรางรปแบบธรกจนวตกรรมทสรางรปแบบธรกจนวตกรรมทสรางรปแบบธรกจนวตกรรมทสรางรปแบบธรกจนวตกรรมทดใหเหนอคแขงดใหเหนอคแขงดใหเหนอคแขงดใหเหนอคแขง
• องคกรนานวตกรรมทไดองคกรนานวตกรรมทไดองคกรนานวตกรรมทไดองคกรนานวตกรรมทไดออกตลาดกอนคแขงถอวาออกตลาดกอนคแขงถอวาออกตลาดกอนคแขงถอวาออกตลาดกอนคแขงถอวาประสบความสาเรจประสบความสาเรจประสบความสาเรจประสบความสาเรจ
• ถาสามารถนาแนวความคดจากถาสามารถนาแนวความคดจากถาสามารถนาแนวความคดจากถาสามารถนาแนวความคดจากภายนอกภายนอกภายนอกภายนอกผสมผสานกบผสมผสานกบผสมผสานกบผสมผสานกบ ภายในภายในภายในภายในไดถอวาสาเรจไดถอวาสาเรจไดถอวาสาเรจไดถอวาสาเรจ
• ถาสามารถนาแนวความคดถาสามารถนาแนวความคดถาสามารถนาแนวความคดถาสามารถนาแนวความคดทไดมาผลตออกมาในเชงทไดมาผลตออกมาในเชงทไดมาผลตออกมาในเชงทไดมาผลตออกมาในเชงอตสาหกรรมถอสาเรจอตสาหกรรมถอสาเรจอตสาหกรรมถอสาเรจอตสาหกรรมถอสาเรจ
• มหนวยงานมหนวยงานมหนวยงานมหนวยงานเปนเปนเปนเปนผประสานงานผประสานงานผประสานงานผประสานงาน และและและและทางานรวมกบผเชยวชาญททางานรวมกบผเชยวชาญททางานรวมกบผเชยวชาญททางานรวมกบผเชยวชาญทมความสามารถมความสามารถมความสามารถมความสามารถ
• มหนวยมหนวยมหนวยมหนวยวจยภายในองคกรวจยภายในองคกรวจยภายในองคกรวจยภายในองคกรและตองมพนกงานทมและตองมพนกงานทมและตองมพนกงานทมและตองมพนกงานทมความสามารถในการคดคนความสามารถในการคดคนความสามารถในการคดคนความสามารถในการคดคนสรางสรรคสรางสรรคสรางสรรคสรางสรรค
นวตกรรมแบบเปดนวตกรรมแบบเปดนวตกรรมแบบเปดนวตกรรมแบบเปดนวตกรรมแบบปดนวตกรรมแบบปดนวตกรรมแบบปดนวตกรรมแบบปด
11
July 26, 2004 P 11
� Components: Scroll wheel, Firewire file transfer software, 1.8 inch hard disk drive,improved battery
� System: new method of operation
� Big improvement on existing MP3 players
� Much easier to operate, much greater capacity
� New dominant design
� Novelty = “the way in which the components work together”
iPod of Apple : Best Open Innovation
12
July 26, 2004 P 12
Innovation Statistics*Innovation Statistics*(500 companies, 47 countries)(500 companies, 47 countries)
�� 67% ranked Innovation as top 3 company67% ranked Innovation as top 3 company��s s strategy.strategy.
�� 73% will increase Innovation investment.73% will increase Innovation investment.
�� 49% satisfied with financial return.49% satisfied with financial return.
* * Boston Consulting Group StudyBoston Consulting Group Study
13
July 26, 2004 P 13
�3��*�%�� ���ก���$4�3��*�%�� ���ก���$4 25255151'�� BCG & Business week
14
July 26, 2004 P 14
�3��*�%�� �+,�������C��3��*�%�� �+,�������C� 25255151�$D� Fast Company
#1 Team Obama #2 Google #3 Hulu
#4 Apple #5 Cisco Systems #6 Intel
#7 Pure Digital Technologies #8 WuXi PharmaTech #9 Amazon
#10 Ideo #11 GE #12 Hewlett-Packard
#13 Nokia #14 Gilead Sciences #15 Facebook
#16 NextEra Energy Resources
#17 Q-Cells #18 First Solar
#19 IBM #20 Zappos #21 Nintendo
#22 Disney #23 Crispin Porter + Bogusky #24 TBWA\Worldwide
#25 New England Sports Ventures
#26 DSM #27 Nike
#28 NPR #29 Barbarian Group #30 W.L. Gore & Associates
15
July 26, 2004 P 15
�3��*���ก����3��*���ก��� 25525511��*��%'��
� ������ POPULAR SCIENCE � ������V���
16
July 26, 2004 P 16
The Retail DNA TestThe Retail DNA Test6+#� �)��� DNA '_���� /�,�� ��5(���3 ����`��!กab�"��c! 1+ก �ก��� 600,000 ��� "*�05�"�� " ��-���:����_���� �ก'���ก!�������'������% �����d "!_�"'���)�กก �c! 1+( ���)�กก� ก���c! 1+(
17
July 26, 2004 P 17
remoteremote--control gut camcontrol gut cam�3e ก�����! "8กf�c- �#�"����g#�� 06�0 ก� �, ,)h!�% �%#�05� :�3i��ก�� ��43 �c"�(�c'���������+�ก���� �� �� ��������+� ���4ก� 6���05��c"�(���� /��ก f�c�!กab�-��ก ��c����5� -�� :�3i���c����, ,)h!�% �4#�
18
July 26, 2004 P 18
6+#���� _*�� g��+#0 %�ก6+#���� _*�� g��+#0 %�กก� �3;#�!�������,��057�0 �� �5ก �ก'j�%��,�3;ก 2008 "'�ก +�3kกก,�� %#�4���,� �l�g�����c��� !ก���� _*�"'�06�6+#���� _*�c,�2a +� '_���� /ก��#�5 '�7"��4#� 29 )�ก 32 �5 '�7"'��'ก� 6,�6!�ก! 06� Polyurethane planks �" "'� woven fabric 0 )+#�*��!7�6� �� -�
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July 26, 2004 P 19
)!ก �� �*�5 !�`:�5!#-'�05��)!ก �� �*�5 !�`:�5!#-'�05���3e /)!ก �� "'��'�3e /)!ก �� "'��' 3 3 ������ ������5�!�)���:�5���ก! ������5�!�)���:�5���ก! �����)�#�����)�# ,��d ,��d 5 �������-'�6��d5 �������-'�6��d �c���ก� " ��!��c���ก� " ��!� �������������� "'�� g�-8_ �������������� "'�� g�-8_ ������)�6,#�-��5�ก! ����� ���-'��������#'��������)�6,#�-��5�ก! ����� ���-'��������#'�� )!ก �� '_�5���)!ก �� '_�5���������,���*�5 !�c�ก"'�5!#-'�05��������,���*�5 !�c�ก"'�5!#-'�05��
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July 26, 2004 P 20
4llo�`�,�)�ก���� "���4llo�`�,�)�ก���� "����+3ก b(�'�!กab��3e "��������d�+3ก b(�'�!กab��3e "��������d ก! ก! �����:�� "��������:�� "��� `�,�ก ���4llo�)�ก���������� 45�-������ "���`�,�ก ���4llo�)�ก���������� 45�-������ "��� �,#�!_�"'�%3 �+�ก��,#�!_�"'�%3 �+�ก� 5���)�ก6��pkq�5���)�ก6��pkq� 3.13.1 4��(4��( ���� /`�,����� /`�,�4llo�4#�4llo�4#� 6.256.25 ��ก��!��(��ก��!��( 06��*�5 !���� 06��*�5 !���� 1,5001,500 5�!�5�!�
21
July 26, 2004 P 21
� Nanosolar )��3e �`� l;�(����d3 ���bก �#�a5 !����
� `�,�)�ก�`� %�5���� ������#���-���5��"'��3e �� ก8���!� *�r8��06��3�'�� c�!��� ����##05��3e c�!��� 4llo�
� �� "+ ���4llo���*�ก����`� !�c�!��� �����",��("!��43��*�3 ���b 1 0 3
�`� !�c�!��� �����",��(��� Nanosolar
22
July 26, 2004 P 22
���/�����/�� ""c�!��� �����",��(c�!��� �����",��(""�-��ก!��+�"'�6���ก! b ��(3 �5�!#c�!��� � � 6� (������� '�#��������",��(���� /6� (�4#�"!_������",��() ,�5 �� ���4l0 ���� %#�ก� !������",��( 1 6!��%�� 06��� 4#�3 ���b 40 �"'
23
��!�0����W�'$�0���V���������/�3k��ก �
���� � ����� _*�%��,�3;� 2008
� �'� ����� _*� 5 � � c ����!t)! " ( 17,000 "'� !��� ���� "'�4���'����_*��! 4���'�� � 06� ���5�gก�6����%���3e �� ��-��� �c��� �� !�
���ก �)�� _*�5 !ก ���� / �� !�ก� �ก,#� � #, 45�
� ` !����� �3e c����,ก���0�������"l�� � ���������� �� ���� �� "��+��กก���ก �)ก� 6����#c�!��� ���"*�05�� ��+�
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July 26, 2004 P 24
2. 2. �!�ก � �!�ก � && �������� /0 ก� �-��-! �������� /0 ก� �-��-!
25
July 26, 2004 P 25
ก� )!#ก� )!#�! #!��������� /0 ก� �-��-! �! #!��������� /0 ก� �-��-! 3u3u 2551 2551 %#�%#�World Economic World Economic Forum(WEFForum(WEF ))
5����5�+ : �!���-0 ����g��3e �! #!��������� /0 ก� �-��-! %#� ��-��3u 2551�����: World Economic Forum (2009). The Global Competitiveness Report 2008-2009.
26
9 3k))!�����0 ก� �!#�������� /ก� �-��-! -�� WEF
9.��ก��� (innovation)
8. ����^%^�*���ก���W�����_3�ก�� (business sophistication)3) $d���������ก��� (innovation and sophistications)
7. ����+��*��������'�'#�� (technology readiness)
6. $�!���_�.�+�*�#�� (market efficiency)
5. ก��1�ก �������"#!ก��lmก*%�� (higher education and training)2) $d��������$�!���_�.�+ (efficiency enhancers)
4.�3�.�+"#!ก��1�ก ����+)��2�� (health and primary education)
3.�1� 2ก���(.�� (macro economy)
2.'��������+)��2�� (infrastructures)
1.$d����ก����ก%���%� (institutions)1) $d���+)��2�� (basic requirements)
3k))!� �� ��3k))!� 5�!ก
2727October 9, 2009
ก� �3 '���"'���������� /#�� �!�ก �3u 2551 %#� WEF
�������������� �������������ก�������������������ก��������������ก��� �������� ��������
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28
�! #!��������� /#�� �!�ก �3u�! #!��������� /#�� �!�ก �3u 25512551 %#�%#� WEFWEF
29
PhilippinesPhilippines IndonesiaIndonesia
ThailandThailand MalaysiaMalaysia
IndiaIndia
KoreaKorea
SingaporeSingapore
TaiwanTaiwan
JapanJapan
3 rd. Tier 3 rd. Tier 3 rd. Tier 2 nd. Tier 2 2 ndnd . Tier . Tier 1 st. Tier 1 1 stst . Tier . Tier
Potential Role Model of InnovationsPotential Role Model of Innovations
30
Thailand ‘s Innovation Capability
Source: WEF Report 2008-2009/ CMU 3 Analysis
Factor-Driven Stage Efficiency-Driven Innovation-Driven
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
2 2.5 3 3.5 4 4.5 5 5.5 6
Innovation Score (Point)
GD
P p
er C
apita
($)
Singapore
US
Malaysia
India
Taiwan
ChinaPhilippines
IndonesiaThailand
Korea
Hong Kong
Japan
31
July 26, 2004 P 31
GERDGERDGERDGERD////GDPGDPGDPGDP���� ��������� ��������� ��������� �����
GERD/GDPGERD/GDPGERD/GDPGERD/GDP���� ��������� ��������� ��������� ����� ����
1 6 , 5 7 1
1 5 , 4 9 9
1 3 , 3 0 21 3 , 4 8 51 2 , 4 0 6
0 .2 5 %0 .2 6 %
0 .2 4 %0 .2 6 %
0 .2 5 %
-
5 , 0 0 0
1 0 , 0 0 0
1 5 , 0 0 0
2 0 , 0 0 0
2 5 4 3 2 5 4 4 2 5 4 5 2 5 4 6 2 5 4 7
0 . 0%
0 . 1%
0 . 2%
0 . 3%
G E R D G E R D /G DP(ล าน บ าท )
ห ม าย เห ต : ข อ ม ล ป 2 5 4 3 - 2 5 4 5 ร วบ ร วมโด ย ส วท ช .
ข อ ม ล ป 2 5 4 6 - 2 5 4 7 ร วบ ร วมโด ย วช . แล ะ ส วท ช .
�!�6'_�!#-'#�������� /0 ก� �-��-! �!�6'_�!#-'#�������� /0 ก� �-��-! #�� �,"��2��� (#�� �,"��2��� ( �"�% %��'�"�% %��' ��� �!�ก ���� �!�ก �
32
July 26, 2004 P 32
���1 �� '��"���"�% %��' ����:���� *��-���� ����)!ก �+"1, 3u 2546-2550
33
4May 19, 2005
Federally Funded
Research Creates New Ideas
Product Development
&
Innovation
Capital to Develop Ideas to Innovation
No Capital
Charles W. Wessner, Ph.D. Director, Technology and Innovation, National Research Council, November 19, 2004
The Valley of Death
`�,�f!b}(�6,�c�b,6�(6����������%�ก��0 ก� � ��� �!�ก �
34
July 26, 2004 P 34
InventionR & DBasic
ResearchApplied
ResearchDevelop-
mentDesign/
Engi-neering
Prototype/Pilot
Project
Commer-cialization
��������.. �ก��ก�.. ����.. �(������#��(������#� (�0������(�0������ uu
Innovation
35
July 26, 2004 P 35
06���, 06���, � ������� :�� ������� :�
ก ������ก ������ ::
�3�'�� ���� :��3�'�� ���� :� ��, "����, "��
����ก�������ก��� ::
36
July 26, 2004 P 36
3. 3. �+"12��� ( �!�ก �-��3 ��"24"��+"12��� ( �!�ก �-��3 ��"24"�
37Mar 30, 2006
THE CHANGING WORLD
Agri-culture
Age (farmers)
Industrial Age
(factoryworkers)
Information Age
(knowledgeworkers)
Conceptual Conceptual Age Age
(creators &(creators &empathizers)empathizers)
38Mar 30, 2006
1800 1860 1910 1960 2000 20XX
�1800: Stream engine & Textile Industry �1860: Steel & Ironmongery�1910: Electrotechnics& Chemistry�1960: Automotive & Petrochemistry�2000: Information Technology�20XX: ???
Biotechnology & Nanotechnology
Source: 1. Leo A. Nefiodow: Der sechste Kondratieff - Wege der Produktivität und Vollbeschäftigung imZeitalter der Information
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39
July 26, 2004 P 39
Early Market Mainstream Market
Innovator Early Adopter
Early Majority
Late Adopter
Laggards
Type of MarketType of Market
NatureNature Propensity to Innovate
Propensity to Imitate
Risk Risk PreferencePreference
Risk Neutral Risk Averse
PacePace Revolutionary Evolutionary
PatternPattern Discontinuity Continuity
FocusFocus Creative Destruction
Productivity Improvement
EnthusiasticsVisionaries PragmaticsConservativesSkepticsProfileProfile
Behavioral Determinants..Behavioral Determinants....
Nature of EntrepreneursNature of Entrepreneurs
40
July 26, 2004 P 40
Innovator
Early Adopter
Early Majority
Late Adopter
Laggards
IRR Line
Return
Risk
Mature
Growth
IntroductionBusiness
Angel
Venture Capital
FixedDebt
Behavioral determinants...Behavioral determinants...
Different Types of Business SupportDifferent Types of Business Support
41
A Dynamic Model of InnovationRa
te of
Inno
vatio
n
HighHigh ProductInnovation Process
Innovation
NeedStimulated
TechnologyStimulated
CostStimulated
TimeTime
42
July 26, 2004 P 42
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Critical Factor Driving Force Wealth of Nation
Competi-tiveness
Knowledge
Competency
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49July 3, 2008
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51July 3, 2008
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53
July 26, 2004 P 53
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54
July 26, 2004 P 54
The Global The Global BiovisionBiovision
55
July 26, 2004 P 55
Future PotentialFuture PotentialNational Targets of the US for the use of renewable resourcesNational Targets of the US for the use of renewable resources
25%25%18%18%12%12%5%5%ProductsProducts from Biomassfrom Biomass
20%20%10%10%4%4%0.5%0.5%FuelsFuels from Biomassfrom Biomass
5%5%5%5%4%4%2.8%2.8%EnergyEnergy from Biomassfrom Biomass
20302030202020202010201020022002YearYear
56
July 26, 2004 P 56
Plants are a gigantic „sun reactor” .Of the daily energy from sun of 1,5·1022 J, only 4·1018 J are use to build up biomass of 200 bill. T/y .
Only approx 7% of the biomass is used by mankind.
7%utilized
93%unutilized
World Biomass ProductionWorld Biomass Production
57
July 26, 2004 P 57Main Components of Main Components of BiomassBiomass
Lignin
other Polysachharides
other Plant Material
Animality
Cellulose
30%30%39%39%
26%26%
4%4%
1%1%
59Mar 28, 2006
ENERGYENERGY
Forschungszentrum Karlsruhein der Helmholtz-Gemeinschaft
Thai-German Colloquium on Sustainable Use of Biomass Karlsruhe, November 15th-16th
RS
Biomass to Liquid Fuel !Biomass to Liquid Fuel !
619 October 2009
SYNGAS
629 October 2009
SunFuel Plant
639 October 2009
�, ����กa� "'��*��!7-��3 ��"24"�
6,590
0.29
4.35
15.21
ยาง
0.83103.3ผลผลต(ตน/ไร)
53.86276710.53กาลงการผลต (ลานตน/ป)
67.337.416.73.19พนทปลก (ลานไร)
5,800
มนสาปะหลง
4,550
ปาลม
4,1003,000รายไดสทธ (บาท/ไร)
ขาวออย
(2551)
64
July 26, 2004 P 64
c����,ก�����!�4#�"��6'�f�cc����,ก�����!�4#�"��6'�f�c (Compostable Plastics) (Compostable Plastics) ������ c����,ก"'� ����� � � ก ��� ก� 5�!ก"��6'�f�c)�4#�`�,�f!b}( �3e c����,ก"'� ����� � � ก ��� ก� 5�!ก"��6'�f�c)�4#�`�,�f!b}( �3e �� (�� 4#��ก4r#(�� (�� 4#��ก4r#( _*� _*� �� 3 �ก����� 3 �ก��� , " , " '�( '�( ���6'�f�c���6'�f�c �������4��",_��,���������4��",_��,��"'�����5g #������3���"'�����5g #������3��� �,���3�ก3����,���3�ก3��� 5 ���� c,a4��5 ���� c,a4�� ( ISO 17088 : ( ISO 17088 : 2008)2008) %#����� /`�,�4#�)�กc�6%#����� /`�,�4#�)�กc�6 �6� �6� -���%c#-���%c# �������� ����! �*�3�5�!�����! �*�3�5�!� �3e �� �3e ��
c����,ก6'�f�cc����,ก6'�f�c ((BioplasticsBioplastics))
65May 19, 2005
It comes from nature…
… and it goes back to nature
�100 days, not 400 years
�100% Renewable Raw Materials
�Carbon-based natural feedstock
66
July 26, 2004 P 66Making It Even BetterMaking It Even Better
BioplasticsBioplasticsoffer the offer the most disposal options most disposal options of any plastic:of any plastic:�� Recycling compatibleRecycling compatible
�� Commercial compostCommercial compost
�� IncineratorsIncinerators
�� LandfillsLandfills
67
��������������������
�� ������ ����
GlucoseGlucose
MonomerMonomer
���������ก !"#�����������ก !"#��
CompoundsCompounds
� Lactic Acid� PHAs� Succinic Acid
Enzyme
Bacteria Resins:� PLA� PHA� PBS
ก:DE43ก9:[=INT=9\NIกW>4S9TJ9ก7K3\U9<DQ=KA
68Mar 5, 2008
�!�)!ก 6'�,�-��c����,ก6'�f�c
69
[MJ kg-1]
Nylon 6.6 HIPS Cellophane PP PHA* PHA** PHA*** PHA**** PLA*****
Net GHG emissions (CO 2 equivalents / kg polymer)
7.9
7.9
7.6
3.4
3.4
3.4
3.2
2.1
1.9
0.8
Nylon 6,6
Nylon 6
Polycarbonate
Polystyrene HIPS
Polystyrene GPPS
PET ssp
PET am
LDPE
Polypropylene
IngeoNGT
Net GHG emissions (CO 2 equivalents / kg polymer)
7.9
7.9
7.6
3.4
3.4
3.4
3.2
2.1
1.9
0.8
Nylon 6,6
Nylon 6
Polycarbonate
Polystyrene HIPS
Polystyrene GPPS
PET ssp
PET am
LDPE
Polypropylene
IngeoNGT
Source: NatureWorks LLC
PLA
ก9:;<:>@E;O>@E<:I79Lก9:<=RC@กp9e;:aC3ก:DJก
70
Composition of the three sub-indices
5
5���%r��:�����c,��-���! �*�3�5�!� 100 Kg. Cassava Roots
25 Kg. Starch
23 Kg. Lactic Acid
20 Kg. PLA
(100 x 1.5 Bht)
= 150 Bht
(25 x 9 Bht)
= 225 Bht
(23 x 40 Bht)
= 920 Bht
(20 x 80 Bht)
= 1,600 Bht
150%
409%
173%
10 times
71
����c ���-���+���5ก ����#���%r�-��c����,ก6'�f�c
Starch IndustryStarch IndustryStarch IndustryStarch Industry
84 Companies84 Companies84 Companies84 Companies
Sugar IndustrySugar IndustrySugar IndustrySugar Industry
20 Companies20 Companies20 Companies20 Companies
Glucose IndustryGlucose IndustryGlucose IndustryGlucose Industry
19 Companies19 Companies19 Companies19 Companies
(> 20 Tons/day)(> 20 Tons/day)(> 20 Tons/day)(> 20 Tons/day)
Lactic Acid Lactic Acid Lactic Acid Lactic Acid
IndustryIndustryIndustryIndustry
1 Company1 Company1 Company1 Company
(PURAC)(PURAC)(PURAC)(PURAC)
Plastic IndustryPlastic IndustryPlastic IndustryPlastic Industry
4,300 Companies4,300 Companies4,300 Companies4,300 Companies
BioplasticsBioplasticsBioplasticsBioplastics Resins IndustryResins IndustryResins IndustryResins Industry
PLA, PLA, PLA, PLA, PHAsPHAsPHAsPHAs, PBS, PBS, PBS, PBS
(Expected 1 plants in next 3 yrs)(Expected 1 plants in next 3 yrs)(Expected 1 plants in next 3 yrs)(Expected 1 plants in next 3 yrs)
72
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- CN\9Qก::7T=9\NIกW>4S9T ;<_32[3<qIEKNIก9:<:KE5M:A\:69A;F:GHกIJCN\9Qก::7;Ta?CC39MN (New Wave Industries)
- 7>7NI;Qr3WCEJ9กO>?<:DW7MLD:KH73N:>P34K3O>? 22 ก:กs9M7 2551
7373October 9, 2009
ก=@`O]XO>? 1ก9:\:69AM497T:6C7Z6934KNbZIEW>474= (100 =693E9O)
ก=@`O]XO>? 2
ก9:\:69A5M:A\:69ATat3H93 (225 =693E9O)1. Z693ก9:\:69A79N:H93 (55 =693E9O)
2. Z693\I?A24Z=6C7 (170 =693E9O)3. Z69335@E9@
ก9:\:69AC`N\9Qก::72=D]`:กIJ 34KNก::7 (475 =693E9O) 1. Z693]:กIJC`N\9Qก::7 (445 =693E9O)2. Z693]:กIJก9:N=9ZP32=DNR9A<:D;OF (30 =693E9O)
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4I\K@OKF3X
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2. Z693ก9:TKY39NRC@CZ2=Dก9:\:69A;OM535=@>BCA<:D;OF (900 =693E9O)
ก=@`O]XO>? 3 ก=@`O]XO>? 4
AE<:D79L:47 1,800 =693E9OP3;4=9 5 <u Q:aC;v=>?@<u=D 400 =693E9O
2[3O>?3U9O9A2QRAW9NIก9:TKY39CN\9Qก::7T=9\NIกW>4S9T (T.F. 2551 z T.F. 2555)
74October 9, 2009
PLA Manufacturing Plant
NatureWorks PLA-Plant in USANatureWorks PLA-Plant in USA
75
July 26, 2004 P 75
Bacterias containing PHABacterias containing PHA--granulesgranules
O
OR
C H2 n
76
July 26, 2004 P 76
BIOBIO --PLASTICS : PLASTICS : PHAsPHAs
SwitchgrassSwitchgrass
77
July 26, 2004 P 77
78
July 26, 2004 P 78
Disposables
Semi-durables
Durables
c����,ก6'�f�cc����,ก6'�f�c ((BioplasticsBioplastics))
79
July 26, 2004 P 79
l;�(�c����,ก6'�f�c��+�#, �c���3o��ก! �!6c�60 ก� �กa� l;�(�c����,ก6'�f�c��+�#, �c���3o��ก! �!6c�60 ก� �กa�
80
July 26, 2004 P 80
PHA3836 Non-Porous Leaflets
Valve Construction Seeding & Implantation
PHA Heart ValvePHA Heart Valve
81
Drug Delivery
81October 9, 2009
Biomaterial Medical Devices
Ref.
Tissue Regeneration
829 October 2009
/+�-��c����,ก6'�f�cก!�ก� )!#ก� -���, " '�("'�7'�3+i
839 October 2009
/+�-��c����,ก6'�f�c
849 October 2009
/�"/+�-��c����,ก6'�f�c ���c���`�,�3+���, " '�(
859 October 2009
3+���, " '�(�+bf�c#'5�!�)�ก5�!กก����)�� 3-6 �#��
869 October 2009
3k75�ก� )!#ก� -��0 3 ��"24"�
879 October 2009
3 ��f"-��-���:�p��6+�6 0 3 ��"24"�
$����&��!*�������$4#! 9 #���� �������W�����"�ก��!��ก�����'������3�+#���ก���.�+�� �!������-#�$3{�*�������V�����$4#! 6 #���� ����$D����V���+��������(�ก%$�!��1��� 60,000 #���%��
B@DCI3O:>@X, 64%
B@D:>Ve;MI=, 30%
B@DCK3N:9@, 3%
B@DCa?3y, 3%
Source : Pollution Control Department, 2005
4.35 MT9.28 MT
0.43 MT
0.43 MT
(B@DT=9\NIก 2-3 MT)
88
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<:I79Lก9:[=IN@9A 2.5 =693NK37=MR9ก9:\RACCก 165,992 =693E9O
@9A2<::<BKt3N637=MR9ก9:\RACCก 105,668 =693E9O
[=INSKLdX@9A7=MR9ก9:\RACCก 60,324 =693E9O
bA7aC@9A19,092 =693E9O
@9A@93T9Q3D7=MR9ก9: 18,612 =693E9O
Ca?3 y22,620 =693E9O
31.6% 30.8% 37.6%
90% 10%
89July 24, 2008
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October 9, 2009 P 90
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91October 9, 2009
`�,�f!b}(6,_ ��� �� � �()�ก���1 �6��,
92October 9, 2009
ORC@9A3tU9e{7\U9Q:KE;กGN:ก::7
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@9A[\7 e{?A7>CAMX<:DกCEQ=Kก;<_3[A@9AEZJ9ก@9A:b@3NXPW62=64 [\7กKE@9A[\7\N: 2=D7>\9:PQ6fCA OU9PQ6;กIZ5M:Aก9:\:69A:T:`3;e==X;<|Z ;Ta?CPW6;<_3C<ก:LXPQ63tU9O9Aก9:;กGN:O>?<:DQ@KZ3tU92=D7><:D\IO]IS9T \3KE\3`3O9AZ6934IW9ก9:5Z@MLD4IO@9F9\N:X \b9EK3;OM535=@>T:DJC7;ก=69-;J69M`LOQ9:=9Zก:DEKA
October 9, 2009 P 93�l� ( ,�)� ()�ก _*����c� ��l� ( ,�)� ()�ก _*����c� �
94
July 26, 2004 P 94
%� �ก� �!�ก �4��4"�4��"�%� �ก� �!�ก �4��4"�4��"�ก� ก� c!t ��:� c!t ��:� (compound) (compound) 0 ก� `�,�4��3 �ก��0 ก� `�,�4��3 �ก��c����,ก)�ก�2a4��c����,ก)�ก�2a4�����c� ����c����,ก���c� ����c����,ก6 ,#6 ,# HDPE HDPE ���� / *�4306��3e ���� / *�4306��3e �!�#+ก��� ����c����!�#+ก��� ����c���"#�" 4��"#�" 4�� �'�����'������" �-g�� ������" �-g�� �����f�c��ก�2��������f�c��ก�2�������2!� :4��4#�#'ก���2!� :4��4#�#'ก���
95
���������������ก21 �������
� �! � 100,000 ��.
����#�� 12.6 �������� �! � 120,000 ��.
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3232Refrigerating machinesRefrigerating machines
3939Special purpose machinesSpecial purpose machinesMechanical engineeringMechanical engineering
2424Plastics processing machinesPlastics processing machinesTool and machine tool Tool and machine tool manufacturemanufacture
2424Metal forging pressesMetal forging presses
1919Forging equipment and Forging equipment and mechinesmechines
1717Rolling mill equipment and Rolling mill equipment and mechinesmechines
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2020Machines and plant for metal productionMachines and plant for metal productionMetallurgyMetallurgy
ExpertsExpertsSector of EconomySector of Economy
137
July 26, 2004 P 137
2525Mining machinesMining machinesMiningMining
7070Machines / equipment for the food industryMachines / equipment for the food industryFood industryFood industry
4242Agriculture machinesAgriculture machinesAgricultureAgriculture
99Printing machinesPrinting machinesPrinting and graphicsPrinting and graphics
4646Textiles machinesTextiles machinesTextilesTextiles
2626Leather and shoe processing machinesLeather and shoe processing machinesLeather processingLeather processing
2626Wood working and processing machinesWood working and processing machinesWood processingWood processing
2020Paper machinesPaper machinesPulp and paperPulp and paper
1010Packaging Packaging mechinesmechinesfor final consumersfor final consumersPackaging for final Packaging for final consumersconsumers
ExpertsExpertsSector of EconomySector of Economy
138October 9, 2009
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Factor DrivenEconomy
Investment DrivenEconomy
Innovation DrivenEconomy
Value Creation Opportunity
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More for Less
156
IndustryIndustry LeaderLeader FollowerFollower InnovatorInnovator
Personal
ComputerIBM
Compaq
HP
NEC
Dell
FashionItaly
France
UK
Hong KongSpain
TV
BroadcastingNBC
ABC
CBSCNN
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The Innovator Undermines the Incumbents
CoffeeGeneral Foods
(Maxwell House)
Nestle (Nescafe)
P&G (Folgers)
Sara Lee (Douwe Egberts)
Starbucks
Airlines American
Airlines
Delta
Northwest
United
Southwest
Airlines
157
Continuous Innovation
Source: The Dead of Demand
Original Product Innovation #1
Coke Diet Coke
Innovation #2
Caffeine-Free Diet Coke
Toothpaste With Fluoride With Whitener
Telephone Portable Wireless
Television Color High Definition
Automobile Seatbelts Airbags
Airplane Jet engine Concorde
Long Play Audiotape CD
Mainframe computer Desktop computer Laptop computer
158
July 26, 2004 P 158
Human
CapitalHuman Human
CapitalCapital
IP
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IP IP
CapitalCapital�� registeredregistered
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Business Capital(Product,
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Business Business
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LandMachines
CashDebtStockEquity
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LandLand
MachinesMachines
CashCash
DebtDebt
StockStock
EquityEquity
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Total AssetsTotal AssetsIntangible assetsIntangible assets Tangible assetsTangible assets
Today, IP asset is the main part of the product, Today, IP asset is the main part of the product, playing an important role in value creationplaying an important role in value creation
93.5%
Walt Disney
Merck & Co
76%
Nike, Inc
70.9%
93.5%
76%
160Mar 30, 2006
Design Design InnovationInnovation
BrandingBrandingMarketingMarketing
161
10-Nov-06
Global Brand ValueGlobal Brand Value
�� Coca colaCoca cola 69.6 69.6 BillionBillion
�� MicrosoftMicrosoft 64.1 64.1 BillionBillion
�� IBMIBM 51.2 51.2 BillionBillion
�� GEGE 41.3 41.3 BillionBillion
�� INTELINTEL 30.9 30.9 BillionBillion
162Mar 30, 2006
Marketing vs Branding
MarketingMarketing == ก ��� ก� � '�ก�#��5� _*����ก ��� ก� � '�ก�#��5� _*����
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163
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164
Business Business Business Business
concept concept concept concept InnovationInnovationInnovationInnovation
165
Core competences
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Firm Competencies : ��������9:�ก��:7�������$���$;\����ก� ก��:%��ก�'�K� 8�
166
World Business Model InnovatorsWorld Business Model Innovators
The first online search engine
“Big Box” – low cost, high stock availability
“Big Box” – low cost, high stock availability
Online bookstore
High-quality coffee + Convivial atmosphere=
“Enjoyable experience”
Made-to-order
Business Model Breakthroughs
167Jan 22, 2009
168Jan 22, 2009
INNOVATOR MEANS?
169Jan 22, 2009
Business concept innovation is not about positioning �against� competitors, but about going �around� them. � Avoidance, not Attack
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170Jan 22, 2009
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171
July 26, 2004 P 171
�� HR: knowledge worker/researcherHR: knowledge worker/researcher
�� R&D as Knowledge Capital StockR&D as Knowledge Capital Stock
�� Innovation ManagementInnovation Management�� Technology AcquisitionTechnology Acquisition
�� Services & Products Innovation NetworkServices & Products Innovation Network
�� IP ManagementIP Management
�� Technology TransferTechnology Transfer
�� TrainingTraining
�� Financial IncentivesFinancial Incentives
�� Market DevelopmentMarket Development
�� Public/Public/OrganisationOrganisation AwarenessAwareness
Success Factors for Success Factors for InnovationInnovation
172
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174
How toInnovateTHAILAND & companies?
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175
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Knowledge AcquisitionKnowledge Acquisition
LearningLearning
ProductivityProductivity
CompetitivenessCompetitiveness
InnovationInnovation
Innovation:Linkage between Knowledge and Productivity
177
July 26, 2004 P 177
INNOVATION INNOVATION ==
Change ?Change ?
178
July 26, 2004 P 178
INNOVATION INNOVATION ==
Invention + Invention + ApplicationApplication
179
July 26, 2004 P 179
INNOVATION INNOVATION ==
Exploitation Exploitation ofof
KnowledgeKnowledge
180
July 26, 2004 P 180
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181Mar 28, 2006
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