Nia Utcc 8.10.52

181
1 Mar 28, 2006

Transcript of Nia Utcc 8.10.52

Page 1: Nia Utcc 8.10.52

1Mar 28, 2006

Page 2: Nia Utcc 8.10.52

2

July 26, 2004 P 2

ก� � ���� ����ก� � ���� ������ก� � ���������ก�������ก� � ���������ก�������

�!�ก �"��ก� ���# �!�ก �"��ก� ���#$$ (MB 527)(MB 527)

%#�%#� # # ..�! " '�(�! " '�( )���*�)���*���������ก��� �����������ก������ก�����������ก��� �����������ก������ก���

�����ก�������ก����������������ก�������ก�����������

8 8 �+�����+���� 25522552

Page 3: Nia Utcc 8.10.52

3

July 26, 2004 P 3

1. 1. ,���-�� ,���-�� �� �!�ก � �!�ก �$$2. 2. �!�ก � �!�ก � && �������� /0 ก� �-��-! �������� /0 ก� �-��-! 3. 3. �+"12��� ( �!�ก �-��3 ��"24"��+"12��� ( �!�ก �-��3 ��"24"�4.4. � �"��ก� � ,5� )!#ก� 1+ ก,) �!�ก �� �"��ก� � ,5� )!#ก� 1+ ก,) �!�ก �

0 ���(ก 0 ���(ก

5!�-��ก� � ���5!�-��ก� � ���

Page 4: Nia Utcc 8.10.52

4

July 26, 2004 P 4

1. 1. ,���-�� ,���-�� �� �!�ก � �!�ก �$$

Page 5: Nia Utcc 8.10.52

5

July 26, 2004 P 5

���������� ����ก�����ก��� ��������ก��������ก������������ก��������������������ก��������ก������������ก������������ ���������������������������������� �ก !"#!$�!�%ก��&�������'�'#��(�)*ก���ก !"#!$�!�%ก��&�������'�'#��(�)*ก����ก����ก�� ��+,���(��ก��-#�.&/��(�0��+,���(��ก��-#�.&/��(�0 ก�!%��ก��-#��(�0ก�!%��ก��-#��(�0(�)*%��ก���(�0(�)*%��ก���(�0 �+)�**%��*������*�ก���*�#���+)�**%��*������*�ก���*�#��

�����(�0�����(�0�������ก��������ก�ก��������กก�����ก������������"#!������������������������"#!����������������������$�!'���������$�!'����0*�1� 2ก��"#!����0*�1� 2ก��"#!����

Page 6: Nia Utcc 8.10.52

6Mar 28, 2006

%�ก-���,"��2��� (����"�% %��'…

�����6'���6�7�6,��8ก

Page 7: Nia Utcc 8.10.52

7Mar 28, 2006

� ��! #��0))�ก�ก,#�:ก�������!���

�!�ก �

Page 8: Nia Utcc 8.10.52

8

July 26, 2004 P 8

�!�ก ����3;# �!�ก ����3;# ( ( Closed Innovation)Closed Innovation)

The The MarketMarket

ResearchResearch Development/Development/EngineeringEngineering

Internal R&D New Products/ProcessInternal R&D New Products/ProcessBoundary of the FirmBoundary of the Firm

Research Research ProjectsProjects

Page 9: Nia Utcc 8.10.52

9

July 26, 2004 P 9

Current Current MarketMarket

NewNewMarketMarket

Internal and External R&D New Products/ProcessInternal and External R&D New Products/Process

�!�ก �����3;# �!�ก �����3;# (Open Innovation)(Open Innovation)ResearchResearch Development/Development/

EngineeringEngineering

Page 10: Nia Utcc 8.10.52

10

July 26, 2004 P 10

• สามารถสามารถสามารถสามารถทาการบรหารจดการทาการบรหารจดการทาการบรหารจดการทาการบรหารจดการและประเมนและประเมนและประเมนและประเมนมลคาทางทรพยสนมลคาทางทรพยสนมลคาทางทรพยสนมลคาทางทรพยสนทางปญญาเพอทาการซอขายไดทางปญญาเพอทาการซอขายไดทางปญญาเพอทาการซอขายไดทางปญญาเพอทาการซอขายได

• เปนเจาของเปนเจาของเปนเจาของเปนเจาของสทธบตรและสทธบตรและสทธบตรและสทธบตรและทรพยสนทรพยสนทรพยสนทรพยสนทางปญญาเองทางปญญาเองทางปญญาเองทางปญญาเอง

• สรางรปแบบธรกจนวตกรรมทสรางรปแบบธรกจนวตกรรมทสรางรปแบบธรกจนวตกรรมทสรางรปแบบธรกจนวตกรรมทดใหเหนอคแขงดใหเหนอคแขงดใหเหนอคแขงดใหเหนอคแขง

• องคกรนานวตกรรมทไดองคกรนานวตกรรมทไดองคกรนานวตกรรมทไดองคกรนานวตกรรมทไดออกตลาดกอนคแขงถอวาออกตลาดกอนคแขงถอวาออกตลาดกอนคแขงถอวาออกตลาดกอนคแขงถอวาประสบความสาเรจประสบความสาเรจประสบความสาเรจประสบความสาเรจ

• ถาสามารถนาแนวความคดจากถาสามารถนาแนวความคดจากถาสามารถนาแนวความคดจากถาสามารถนาแนวความคดจากภายนอกภายนอกภายนอกภายนอกผสมผสานกบผสมผสานกบผสมผสานกบผสมผสานกบ ภายในภายในภายในภายในไดถอวาสาเรจไดถอวาสาเรจไดถอวาสาเรจไดถอวาสาเรจ

• ถาสามารถนาแนวความคดถาสามารถนาแนวความคดถาสามารถนาแนวความคดถาสามารถนาแนวความคดทไดมาผลตออกมาในเชงทไดมาผลตออกมาในเชงทไดมาผลตออกมาในเชงทไดมาผลตออกมาในเชงอตสาหกรรมถอสาเรจอตสาหกรรมถอสาเรจอตสาหกรรมถอสาเรจอตสาหกรรมถอสาเรจ

• มหนวยงานมหนวยงานมหนวยงานมหนวยงานเปนเปนเปนเปนผประสานงานผประสานงานผประสานงานผประสานงาน และและและและทางานรวมกบผเชยวชาญททางานรวมกบผเชยวชาญททางานรวมกบผเชยวชาญททางานรวมกบผเชยวชาญทมความสามารถมความสามารถมความสามารถมความสามารถ

• มหนวยมหนวยมหนวยมหนวยวจยภายในองคกรวจยภายในองคกรวจยภายในองคกรวจยภายในองคกรและตองมพนกงานทมและตองมพนกงานทมและตองมพนกงานทมและตองมพนกงานทมความสามารถในการคดคนความสามารถในการคดคนความสามารถในการคดคนความสามารถในการคดคนสรางสรรคสรางสรรคสรางสรรคสรางสรรค

นวตกรรมแบบเปดนวตกรรมแบบเปดนวตกรรมแบบเปดนวตกรรมแบบเปดนวตกรรมแบบปดนวตกรรมแบบปดนวตกรรมแบบปดนวตกรรมแบบปด

Page 11: Nia Utcc 8.10.52

11

July 26, 2004 P 11

� Components: Scroll wheel, Firewire file transfer software, 1.8 inch hard disk drive,improved battery

� System: new method of operation

� Big improvement on existing MP3 players

� Much easier to operate, much greater capacity

� New dominant design

� Novelty = “the way in which the components work together”

iPod of Apple : Best Open Innovation

Page 12: Nia Utcc 8.10.52

12

July 26, 2004 P 12

Innovation Statistics*Innovation Statistics*(500 companies, 47 countries)(500 companies, 47 countries)

�� 67% ranked Innovation as top 3 company67% ranked Innovation as top 3 company��s s strategy.strategy.

�� 73% will increase Innovation investment.73% will increase Innovation investment.

�� 49% satisfied with financial return.49% satisfied with financial return.

* * Boston Consulting Group StudyBoston Consulting Group Study

Page 13: Nia Utcc 8.10.52

13

July 26, 2004 P 13

�3��*�%�� ���ก���$4�3��*�%�� ���ก���$4 25255151'�� BCG & Business week

Page 14: Nia Utcc 8.10.52

14

July 26, 2004 P 14

�3��*�%�� �+,�������C��3��*�%�� �+,�������C� 25255151�$D� Fast Company

#1 Team Obama #2 Google #3 Hulu

#4 Apple #5 Cisco Systems #6 Intel

#7 Pure Digital Technologies #8 WuXi PharmaTech #9 Amazon

#10 Ideo #11 GE #12 Hewlett-Packard

#13 Nokia #14 Gilead Sciences #15 Facebook

#16 NextEra Energy Resources

#17 Q-Cells #18 First Solar

#19 IBM #20 Zappos #21 Nintendo

#22 Disney #23 Crispin Porter + Bogusky #24 TBWA\Worldwide

#25 New England Sports Ventures

#26 DSM #27 Nike

#28 NPR #29 Barbarian Group #30 W.L. Gore & Associates

Page 15: Nia Utcc 8.10.52

15

July 26, 2004 P 15

�3��*���ก����3��*���ก��� 25525511��*��%'��

� ������ POPULAR SCIENCE � ������V���

Page 16: Nia Utcc 8.10.52

16

July 26, 2004 P 16

The Retail DNA TestThe Retail DNA Test6+#� �)��� DNA '_���� /�,�� ��5(���3 ����`��!กab�"��c! 1+ก �ก��� 600,000 ��� "*�05�"�� " ��-���:����_���� �ก'���ก!�������'������% �����d "!_�"'���)�กก �c! 1+( ���)�กก� ก���c! 1+(

Page 17: Nia Utcc 8.10.52

17

July 26, 2004 P 17

remoteremote--control gut camcontrol gut cam�3e ก�����! "8กf�c- �#�"����g#�� 06�0 ก� �, ,)h!�% �%#�05� :�3i��ก�� ��43 �c"�(�c'���������+�ก���� �� �� ��������+� ���4ก� 6���05��c"�(���� /��ก f�c�!กab�-��ก ��c����5� -�� :�3i���c����, ,)h!�% �4#�

Page 18: Nia Utcc 8.10.52

18

July 26, 2004 P 18

6+#���� _*�� g��+#0 %�ก6+#���� _*�� g��+#0 %�กก� �3;#�!�������,��057�0 �� �5ก �ก'j�%��,�3;ก 2008 "'�ก +�3kกก,�� %#�4���,� �l�g�����c��� !ก���� _*�"'�06�6+#���� _*�c,�2a +� '_���� /ก��#�5 '�7"��4#� 29 )�ก 32 �5 '�7"'��'ก� 6,�6!�ก! 06� Polyurethane planks �" "'� woven fabric 0 )+#�*��!7�6� �� -�

Page 19: Nia Utcc 8.10.52

19

July 26, 2004 P 19

)!ก �� �*�5 !�`:�5!#-'�05��)!ก �� �*�5 !�`:�5!#-'�05���3e /)!ก �� "'��'�3e /)!ก �� "'��' 3 3 ������ ������5�!�)���:�5���ก! ������5�!�)���:�5���ก! �����)�#�����)�# ,��d ,��d 5 �������-'�6��d5 �������-'�6��d �c���ก� " ��!��c���ก� " ��!� �������������� "'�� g�-8_ �������������� "'�� g�-8_ ������)�6,#�-��5�ก! ����� ���-'��������#'��������)�6,#�-��5�ก! ����� ���-'��������#'�� )!ก �� '_�5���)!ก �� '_�5���������,���*�5 !�c�ก"'�5!#-'�05��������,���*�5 !�c�ก"'�5!#-'�05��

Page 20: Nia Utcc 8.10.52

20

July 26, 2004 P 20

4llo�`�,�)�ก���� "���4llo�`�,�)�ก���� "����+3ก b(�'�!กab��3e "��������d�+3ก b(�'�!กab��3e "��������d ก! ก! �����:�� "��������:�� "��� `�,�ก ���4llo�)�ก���������� 45�-������ "���`�,�ก ���4llo�)�ก���������� 45�-������ "��� �,#�!_�"'�%3 �+�ก��,#�!_�"'�%3 �+�ก� 5���)�ก6��pkq�5���)�ก6��pkq� 3.13.1 4��(4��( ���� /`�,����� /`�,�4llo�4#�4llo�4#� 6.256.25 ��ก��!��(��ก��!��( 06��*�5 !���� 06��*�5 !���� 1,5001,500 5�!�5�!�

Page 21: Nia Utcc 8.10.52

21

July 26, 2004 P 21

� Nanosolar )��3e �`� l;�(����d3 ���bก �#�a5 !����

� `�,�)�ก�`� %�5���� ������#���-���5��"'��3e �� ก8���!� *�r8��06��3�'�� c�!��� ����##05��3e c�!��� 4llo�

� �� "+ ���4llo���*�ก����`� !�c�!��� �����",��("!��43��*�3 ���b 1 0 3

�`� !�c�!��� �����",��(��� Nanosolar

Page 22: Nia Utcc 8.10.52

22

July 26, 2004 P 22

���/�����/�� ""c�!��� �����",��(c�!��� �����",��(""�-��ก!��+�"'�6���ก! b ��(3 �5�!#c�!��� � � 6� (������� '�#��������",��(���� /6� (�4#�"!_������",��() ,�5 �� ���4l0 ���� %#�ก� !������",��( 1 6!��%�� 06��� 4#�3 ���b 40 �"'

Page 23: Nia Utcc 8.10.52

23

��!�0����W�'$�0���V���������/�3k��ก �

���� � ����� _*�%��,�3;� 2008

� �'� ����� _*� 5 � � c ����!t)! " ( 17,000 "'� !��� ���� "'�4���'����_*��! 4���'�� � 06� ���5�gก�6����%���3e �� ��-��� �c��� �� !�

���ก �)�� _*�5 !ก ���� / �� !�ก� �ก,#� � #, 45�

� ` !����� �3e c����,ก���0�������"l�� � ���������� �� ���� �� "��+��กก���ก �)ก� 6����#c�!��� ���"*�05�� ��+�

Page 24: Nia Utcc 8.10.52

24

July 26, 2004 P 24

2. 2. �!�ก � �!�ก � && �������� /0 ก� �-��-! �������� /0 ก� �-��-!

Page 25: Nia Utcc 8.10.52

25

July 26, 2004 P 25

ก� )!#ก� )!#�! #!��������� /0 ก� �-��-! �! #!��������� /0 ก� �-��-! 3u3u 2551 2551 %#�%#�World Economic World Economic Forum(WEFForum(WEF ))

5����5�+ : �!���-0 ����g��3e �! #!��������� /0 ก� �-��-! %#� ��-��3u 2551�����: World Economic Forum (2009). The Global Competitiveness Report 2008-2009.

Page 26: Nia Utcc 8.10.52

26

9 3k))!�����0 ก� �!#�������� /ก� �-��-! -�� WEF

9.��ก��� (innovation)

8. ����^%^�*���ก���W�����_3�ก�� (business sophistication)3) $d���������ก��� (innovation and sophistications)

7. ����+��*��������'�'#�� (technology readiness)

6. $�!���_�.�+�*�#�� (market efficiency)

5. ก��1�ก �������"#!ก��lmก*%�� (higher education and training)2) $d��������$�!���_�.�+ (efficiency enhancers)

4.�3�.�+"#!ก��1�ก ����+)��2�� (health and primary education)

3.�1� 2ก���(.�� (macro economy)

2.'��������+)��2�� (infrastructures)

1.$d����ก����ก%���%� (institutions)1) $d���+)��2�� (basic requirements)

3k))!� �� ��3k))!� 5�!ก

Page 27: Nia Utcc 8.10.52

2727October 9, 2009

ก� �3 '���"'���������� /#�� �!�ก �3u 2551 %#� WEF

�������������� �������������ก�������������������ก��������������ก��� �������� ��������

�!�"��#�$��% &� �"'� )��*��� ���+�,�� ��� )��

1. ��#��/�������ก���2. �"/1�2��������#��������#��������%3. ก��+�"�����ก���#����+�2�4���1��

5"�ก#�4. ���������7�����ก���#����+�2�4��

��*���1��5"�ก#�ก���*��#���+��5. ก�����,7���#�������$�$+������!9�1����:6. �<������ก�#��������%�+��#��ก�7. �<�����#�5#������ �<�)�9 ���������ก���9�

������

19

13

10

5

1

22

11

2

15

2

21

42

2

3

16

21

16

10

12

8

1

21

20

18

20

6

24

29

25

37

24

23

20

52

54

64

57

54

38

48

56

69

�����������#ก���#��,��%�+��%

����#ก�

�#�$��%>?��+��%)��*���

����������������ก���������������������ก���

11 3 8 23 32 46 ��#��,��%�+��%

����������������ก����������������

5 9 17 21 30 34 �*��:����#ก�

Page 28: Nia Utcc 8.10.52

28

�! #!��������� /#�� �!�ก �3u�! #!��������� /#�� �!�ก �3u 25512551 %#�%#� WEFWEF

Page 29: Nia Utcc 8.10.52

29

PhilippinesPhilippines IndonesiaIndonesia

ThailandThailand MalaysiaMalaysia

IndiaIndia

KoreaKorea

SingaporeSingapore

TaiwanTaiwan

JapanJapan

3 rd. Tier 3 rd. Tier 3 rd. Tier 2 nd. Tier 2 2 ndnd . Tier . Tier 1 st. Tier 1 1 stst . Tier . Tier

Potential Role Model of InnovationsPotential Role Model of Innovations

Page 30: Nia Utcc 8.10.52

30

Thailand ‘s Innovation Capability

Source: WEF Report 2008-2009/ CMU 3 Analysis

Factor-Driven Stage Efficiency-Driven Innovation-Driven

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

2 2.5 3 3.5 4 4.5 5 5.5 6

Innovation Score (Point)

GD

P p

er C

apita

($)

Singapore

US

Malaysia

India

Taiwan

ChinaPhilippines

IndonesiaThailand

Korea

Hong Kong

Japan

Page 31: Nia Utcc 8.10.52

31

July 26, 2004 P 31

GERDGERDGERDGERD////GDPGDPGDPGDP���� ��������� ��������� ��������� �����

GERD/GDPGERD/GDPGERD/GDPGERD/GDP���� ��������� ��������� ��������� ����� ����

1 6 , 5 7 1

1 5 , 4 9 9

1 3 , 3 0 21 3 , 4 8 51 2 , 4 0 6

0 .2 5 %0 .2 6 %

0 .2 4 %0 .2 6 %

0 .2 5 %

-

5 , 0 0 0

1 0 , 0 0 0

1 5 , 0 0 0

2 0 , 0 0 0

2 5 4 3 2 5 4 4 2 5 4 5 2 5 4 6 2 5 4 7

0 . 0%

0 . 1%

0 . 2%

0 . 3%

G E R D G E R D /G DP(ล าน บ าท )

ห ม าย เห ต : ข อ ม ล ป 2 5 4 3 - 2 5 4 5 ร วบ ร วมโด ย ส วท ช .

ข อ ม ล ป 2 5 4 6 - 2 5 4 7 ร วบ ร วมโด ย วช . แล ะ ส วท ช .

�!�6'_�!#-'#�������� /0 ก� �-��-! �!�6'_�!#-'#�������� /0 ก� �-��-! #�� �,"��2��� (#�� �,"��2��� ( �"�% %��'�"�% %��' ��� �!�ก ���� �!�ก �

Page 32: Nia Utcc 8.10.52

32

July 26, 2004 P 32

���1 �� '��"���"�% %��' ����:���� *��-���� ����)!ก �+"1, 3u 2546-2550

Page 33: Nia Utcc 8.10.52

33

4May 19, 2005

Federally Funded

Research Creates New Ideas

Product Development

&

Innovation

Capital to Develop Ideas to Innovation

No Capital

Charles W. Wessner, Ph.D. Director, Technology and Innovation, National Research Council, November 19, 2004

The Valley of Death

`�,�f!b}(�6,�c�b,6�(6����������%�ก��0 ก� � ��� �!�ก �

Page 34: Nia Utcc 8.10.52

34

July 26, 2004 P 34

InventionR & DBasic

ResearchApplied

ResearchDevelop-

mentDesign/

Engi-neering

Prototype/Pilot

Project

Commer-cialization

��������.. �ก��ก�.. ����.. �(������#��(������#� (�0������(�0������ uu

Innovation

Page 35: Nia Utcc 8.10.52

35

July 26, 2004 P 35

06���, 06���, � ������� :�� ������� :�

ก ������ก ������ ::

�3�'�� ���� :��3�'�� ���� :� ��, "����, "��

����ก�������ก��� ::

Page 36: Nia Utcc 8.10.52

36

July 26, 2004 P 36

3. 3. �+"12��� ( �!�ก �-��3 ��"24"��+"12��� ( �!�ก �-��3 ��"24"�

Page 37: Nia Utcc 8.10.52

37Mar 30, 2006

THE CHANGING WORLD

Agri-culture

Age (farmers)

Industrial Age

(factoryworkers)

Information Age

(knowledgeworkers)

Conceptual Conceptual Age Age

(creators &(creators &empathizers)empathizers)

Page 38: Nia Utcc 8.10.52

38Mar 30, 2006

1800 1860 1910 1960 2000 20XX

�1800: Stream engine & Textile Industry �1860: Steel & Ironmongery�1910: Electrotechnics& Chemistry�1960: Automotive & Petrochemistry�2000: Information Technology�20XX: ???

Biotechnology & Nanotechnology

Source: 1. Leo A. Nefiodow: Der sechste Kondratieff - Wege der Produktivität und Vollbeschäftigung imZeitalter der Information

2345367ก9:;<=>?@32<=ABCA:DEE;F:GHกIJ5=ก

Page 39: Nia Utcc 8.10.52

39

July 26, 2004 P 39

Early Market Mainstream Market

Innovator Early Adopter

Early Majority

Late Adopter

Laggards

Type of MarketType of Market

NatureNature Propensity to Innovate

Propensity to Imitate

Risk Risk PreferencePreference

Risk Neutral Risk Averse

PacePace Revolutionary Evolutionary

PatternPattern Discontinuity Continuity

FocusFocus Creative Destruction

Productivity Improvement

EnthusiasticsVisionaries PragmaticsConservativesSkepticsProfileProfile

Behavioral Determinants..Behavioral Determinants....

Nature of EntrepreneursNature of Entrepreneurs

Page 40: Nia Utcc 8.10.52

40

July 26, 2004 P 40

Innovator

Early Adopter

Early Majority

Late Adopter

Laggards

IRR Line

Return

Risk

Mature

Growth

IntroductionBusiness

Angel

Venture Capital

FixedDebt

Behavioral determinants...Behavioral determinants...

Different Types of Business SupportDifferent Types of Business Support

Page 41: Nia Utcc 8.10.52

41

A Dynamic Model of InnovationRa

te of

Inno

vatio

n

HighHigh ProductInnovation Process

Innovation

NeedStimulated

TechnologyStimulated

CostStimulated

TimeTime

Page 42: Nia Utcc 8.10.52

42

July 26, 2004 P 42

�*� !ก�� �!�ก ��5��6��,�*� !ก�� �!�ก ��5��6��,((� 6� 6.).)�� )!#�!_�-8_ �����)!#�!_�-8_ ����� 1 1 �+�����+���� 25462546�� 3 !��3�'�� �3e �*� !ก�� �!�ก ��5��6��,3 !��3�'�� �3e �*� !ก�� �!�ก ��5��6��,((���(ก� ���(ก�

�5�6 �5�6 )) ���������� 1 1 ก! ��� ก! ��� 25522552���,�!�"!2 (�,�!�"!2 ( :: ""���(ก *�0 ก� ����� ,� �!�ก ��c������(ก *�0 ก� ����� ,� �!�ก ��c���

�������� /�������� /0 ก� �-��-! -��3 ��"20 ก� �-��-! -��3 ��"2""��c! 1c! 1ก,)ก,):: ""#*�� , ก,)ก ��c���� �� !#05��ก,#ก� c!t �#*�� , ก,)ก ��c���� �� !#05��ก,#ก� c!t �

�!�ก �0 f��ก� `�,� �!�ก �0 f��ก� `�,� f�� !�f�� !� ���f���!������f���!���%#� ��������3e �������!���� %#� ��������3e �������!���� ""

Page 43: Nia Utcc 8.10.52

43

July 26, 2004 P 43

�*� !ก�� �!�ก ��5��6��,�*� !ก�� �!�ก ��5��6��,((� 6� 6.).)���'5 ��"'��'5 ��"'� ���������������� ���(���� :����(���� :� #�� �,6�ก� #�� �,6�ก�

�"�% %��'�"�% %��' ก� `�,�ก� `�,� ก� ��, ก� ��, ก� ��"+ ก� ��"+ ���ก� ���ก� )!#ก� )!#ก� %#���2!�ก�4กก� � !�� + #�� �,6�ก� %#���2!�ก�4กก� � !�� + #�� �,6�ก� ก� ��, ก� ��, ���ก� 3 ��� �� ���ก� 3 ��� ��

��06�ก��+"1(0 06�ก��+"1(0 ����ก�����ก�������������ก�����ก��������� ,, ก���������ก��������������� ��!�ก��"�#$������� ��!�ก��"�#$� ������ ก�����ก������ก�����ก������#��%&���#��'())�#��%&���#��'())��c��� *�43�:�ก� ��"+ 0 1+ ก,)�c��� *�43�:�ก� ��"+ 0 1+ ก,) �!�ก � �!�ก �

Page 44: Nia Utcc 8.10.52

44

July 26, 2004 P 44

ก#Vกก��%��(����ก����ก���ก#Vกก��%��(����ก����ก���

Critical Factor Driving Force Wealth of Nation

Competi-tiveness

Knowledge

Competency

-#�.&/��(�0-#�.&/��(�0 ก�!%��ก��-#��(�0ก�!%��ก��-#��(�0

��$"%%_3�ก���(�0�������#�0��+�������1� 2ก����$"%%_3�ก���(�0�������#�0��+�������1� 2ก��

ก��%��(����ก���������ก��%��(����ก��������� ก���0���%������������ก���0���%������������ก��#��3�ก��#��3�

Page 45: Nia Utcc 8.10.52

45Mar 5, 2008

ก��+"1(ก� #*�� , �� -�� � 6.

Page 46: Nia Utcc 8.10.52

46

July 26, 2004 P 46

=KกGLDBCA5M:Aก9:34KNก::7=KกGLDBCA5M:Aก9:34KNก::7� 7>;OM535=@>PQ7R O>?7>FKก@S9T3U9V<PW6P3;WIAT9LIW@X

� 7>ก9:TKY39NRC@CZJ9ก[=A934IJK@ \I?A<:DZIGHX\I?A<:DZIGHX \IO]IEKN:\IO]IEKN:

2=D;OM535=@>O>?7>2=D;OM535=@>O>?7>C@R;ZI7C@R;ZI7

�7>M497;<_3V<VZ6O9A]:กIJ 7>FKก@S9TZ693ก9:N=9Z

2=Dก9:E:IQ9:JKZก9:

�� 7>ก9:TKY39J9กก9::DZ7M497MIZ:R47กK3กKEก=R7

CN\9Qก::7;Ta?CPQ6;กIZ5M:Aก9:34KNก::7;WIA@O]F9\N:X

� \979:b@ก:DZKEQ:aC\:69AFKก@S9Tก9:2BRABK3BCA<:D;OF

Page 47: Nia Utcc 8.10.52

47

:DZKEBCA34KNก::7

M497PQ7R :DZKE5=ก :DZKE<:D;OF :DZKEE:IGKO

����������

ก�����ก��������

ก�����ก�������

Page 48: Nia Utcc 8.10.52

48July 3, 2008

� ��ก����������� ����������ก���� �������/�� ������

� ��ก����������� ����������ก���� �������/�� ������

� � ��������� �ก���� ! ��ก�� ก��"#ก��������� ก����� "�ก��$ก�� ��%��&�'ก��� Financial Plan

� � ��������� �ก���� ! ��ก�� ก��"#ก��������� ก����� "�ก��$ก�� ��%��&�'ก��� Financial Plan

� SWOT Analysis� 78�����ก����'� ��������9:�ก�����!�� ก��&�'�����9!'� � � �;�<8��$��=���

� SWOT Analysis� 78�����ก����'� ��������9:�ก�����!�� ก��&�'�����9!'� � � �;�<8��$��=���

� ��'��>�%���� <��'����������<����'� �8��� 8���'� Industry Condition

� ��'��>�%���� <��'����������<����'� �8��� 8���'� Industry Condition

5�!ก�กb}(ก� c,)� b�%� �ก� �!�ก �

Page 49: Nia Utcc 8.10.52

49July 3, 2008

Page 50: Nia Utcc 8.10.52

50

July 26, 2004 P 50

�� 1 ��� ก +��"c1 ��� ก +��"c )*�ก!#)*�ก!# ((�5�6 �5�6 ))

�� 1 ��� c!t ��,��5ก,)- �#1 ��� c!t ��,��5ก,)- �#ก������- �#�����5��ก������- �#�����5��3 ��"24"�3 ��"24"�

�� 1 ��� ก�,ก 4"�1 ��� ก�,ก 4"� )*�ก!#)*�ก!# ((�5�6 �5�6 ))

�� 1 ��� ก +�2 '��+1��1 ��� ก +�2 '��+1�� )*�ก!#)*�ก!# ((�5�6 �5�6 ))

�� 1 ��� � 5���4"�1 ��� � 5���4"� )*�ก!#)*�ก!# ((�5�6 �5�6 ))

�� 1 ��� 4"�c�b,6�()*�ก!#1 ��� 4"�c�b,6�()*�ก!# ((�5�6 �5�6 ))

�� 1 ��� ก +�4"�1 ��� ก +�4"� )*�ก!#)*�ก!# ((�5�6 �5�6 ))

Page 51: Nia Utcc 8.10.52

51July 3, 2008

1+ ก,)6'�f�c1+ ก,)6'�f�c

C`N\9Qก::7;WIA;F:GH3I;4FC`N\9Qก::7;WIA;F:GH3I;4F

ก9:CCก2EE;WIA34KNก::7ก9:CCก2EE;WIA34KNก::7

;OM535=@>W>4S9T[=INSKLdX]::7W9NI

T=KAA93\DC9Z4K\ZW>4S9T;กGN:CI3O:>@X

eCfNX24:X2=D27M9O:C3Iก\X3953 5e=WK?3ก9:CCก2EE[=INSKLdX

Page 52: Nia Utcc 8.10.52

52

`�ก� #*�� , �� (�+���� 2546-�' ��� 2552)

Page 53: Nia Utcc 8.10.52

53

July 26, 2004 P 53

�!�ก ��6,��+"12��� (�c���3 !� �!�ก ��6,��+"12��� (�c���3 !�%� �� ���ก� `�,�-��3 ��"2%� �� ���ก� `�,�-��3 ��"2

Page 54: Nia Utcc 8.10.52

54

July 26, 2004 P 54

The Global The Global BiovisionBiovision

Page 55: Nia Utcc 8.10.52

55

July 26, 2004 P 55

Future PotentialFuture PotentialNational Targets of the US for the use of renewable resourcesNational Targets of the US for the use of renewable resources

25%25%18%18%12%12%5%5%ProductsProducts from Biomassfrom Biomass

20%20%10%10%4%4%0.5%0.5%FuelsFuels from Biomassfrom Biomass

5%5%5%5%4%4%2.8%2.8%EnergyEnergy from Biomassfrom Biomass

20302030202020202010201020022002YearYear

Page 56: Nia Utcc 8.10.52

56

July 26, 2004 P 56

Plants are a gigantic „sun reactor” .Of the daily energy from sun of 1,5·1022 J, only 4·1018 J are use to build up biomass of 200 bill. T/y .

Only approx 7% of the biomass is used by mankind.

7%utilized

93%unutilized

World Biomass ProductionWorld Biomass Production

Page 57: Nia Utcc 8.10.52

57

July 26, 2004 P 57Main Components of Main Components of BiomassBiomass

Lignin

other Polysachharides

other Plant Material

Animality

Cellulose

30%30%39%39%

26%26%

4%4%

1%1%

Page 58: Nia Utcc 8.10.52
Page 59: Nia Utcc 8.10.52

59Mar 28, 2006

ENERGYENERGY

Page 60: Nia Utcc 8.10.52

Forschungszentrum Karlsruhein der Helmholtz-Gemeinschaft

Thai-German Colloquium on Sustainable Use of Biomass Karlsruhe, November 15th-16th

RS

Biomass to Liquid Fuel !Biomass to Liquid Fuel !

Page 61: Nia Utcc 8.10.52

619 October 2009

SYNGAS

Page 62: Nia Utcc 8.10.52

629 October 2009

SunFuel Plant

Page 63: Nia Utcc 8.10.52

639 October 2009

�, ����กa� "'��*��!7-��3 ��"24"�

6,590

0.29

4.35

15.21

ยาง

0.83103.3ผลผลต(ตน/ไร)

53.86276710.53กาลงการผลต (ลานตน/ป)

67.337.416.73.19พนทปลก (ลานไร)

5,800

มนสาปะหลง

4,550

ปาลม

4,1003,000รายไดสทธ (บาท/ไร)

ขาวออย

(2551)

Page 64: Nia Utcc 8.10.52

64

July 26, 2004 P 64

c����,ก�����!�4#�"��6'�f�cc����,ก�����!�4#�"��6'�f�c (Compostable Plastics) (Compostable Plastics) ������ c����,ก"'� ����� � � ก ��� ก� 5�!ก"��6'�f�c)�4#�`�,�f!b}( �3e c����,ก"'� ����� � � ก ��� ก� 5�!ก"��6'�f�c)�4#�`�,�f!b}( �3e �� (�� 4#��ก4r#(�� (�� 4#��ก4r#( _*� _*� �� 3 �ก����� 3 �ก��� , " , " '�( '�( ���6'�f�c���6'�f�c �������4��",_��,���������4��",_��,��"'�����5g #������3���"'�����5g #������3��� �,���3�ก3����,���3�ก3��� 5 ���� c,a4��5 ���� c,a4�� ( ISO 17088 : ( ISO 17088 : 2008)2008) %#����� /`�,�4#�)�กc�6%#����� /`�,�4#�)�กc�6 �6� �6� -���%c#-���%c# �������� ����! �*�3�5�!�����! �*�3�5�!� �3e �� �3e ��

c����,ก6'�f�cc����,ก6'�f�c ((BioplasticsBioplastics))

Page 65: Nia Utcc 8.10.52

65May 19, 2005

It comes from nature…

… and it goes back to nature

�100 days, not 400 years

�100% Renewable Raw Materials

�Carbon-based natural feedstock

Page 66: Nia Utcc 8.10.52

66

July 26, 2004 P 66Making It Even BetterMaking It Even Better

BioplasticsBioplasticsoffer the offer the most disposal options most disposal options of any plastic:of any plastic:�� Recycling compatibleRecycling compatible

�� Commercial compostCommercial compost

�� IncineratorsIncinerators

�� LandfillsLandfills

Page 67: Nia Utcc 8.10.52

67

��������������������

�� ������ ����

GlucoseGlucose

MonomerMonomer

���������ก !"#�����������ก !"#��

CompoundsCompounds

� Lactic Acid� PHAs� Succinic Acid

Enzyme

Bacteria Resins:� PLA� PHA� PBS

ก:DE43ก9:[=INT=9\NIกW>4S9TJ9ก7K3\U9<DQ=KA

Page 68: Nia Utcc 8.10.52

68Mar 5, 2008

�!�)!ก 6'�,�-��c����,ก6'�f�c

Page 69: Nia Utcc 8.10.52

69

[MJ kg-1]

Nylon 6.6 HIPS Cellophane PP PHA* PHA** PHA*** PHA**** PLA*****

Net GHG emissions (CO 2 equivalents / kg polymer)

7.9

7.9

7.6

3.4

3.4

3.4

3.2

2.1

1.9

0.8

Nylon 6,6

Nylon 6

Polycarbonate

Polystyrene HIPS

Polystyrene GPPS

PET ssp

PET am

LDPE

Polypropylene

IngeoNGT

Net GHG emissions (CO 2 equivalents / kg polymer)

7.9

7.9

7.6

3.4

3.4

3.4

3.2

2.1

1.9

0.8

Nylon 6,6

Nylon 6

Polycarbonate

Polystyrene HIPS

Polystyrene GPPS

PET ssp

PET am

LDPE

Polypropylene

IngeoNGT

Source: NatureWorks LLC

PLA

ก9:;<:>@E;O>@E<:I79Lก9:<=RC@กp9e;:aC3ก:DJก

Page 70: Nia Utcc 8.10.52

70

Composition of the three sub-indices

5

5���%r��:�����c,��-���! �*�3�5�!� 100 Kg. Cassava Roots

25 Kg. Starch

23 Kg. Lactic Acid

20 Kg. PLA

(100 x 1.5 Bht)

= 150 Bht

(25 x 9 Bht)

= 225 Bht

(23 x 40 Bht)

= 920 Bht

(20 x 80 Bht)

= 1,600 Bht

150%

409%

173%

10 times

Page 71: Nia Utcc 8.10.52

71

����c ���-���+���5ก ����#���%r�-��c����,ก6'�f�c

Starch IndustryStarch IndustryStarch IndustryStarch Industry

84 Companies84 Companies84 Companies84 Companies

Sugar IndustrySugar IndustrySugar IndustrySugar Industry

20 Companies20 Companies20 Companies20 Companies

Glucose IndustryGlucose IndustryGlucose IndustryGlucose Industry

19 Companies19 Companies19 Companies19 Companies

(> 20 Tons/day)(> 20 Tons/day)(> 20 Tons/day)(> 20 Tons/day)

Lactic Acid Lactic Acid Lactic Acid Lactic Acid

IndustryIndustryIndustryIndustry

1 Company1 Company1 Company1 Company

(PURAC)(PURAC)(PURAC)(PURAC)

Plastic IndustryPlastic IndustryPlastic IndustryPlastic Industry

4,300 Companies4,300 Companies4,300 Companies4,300 Companies

BioplasticsBioplasticsBioplasticsBioplastics Resins IndustryResins IndustryResins IndustryResins Industry

PLA, PLA, PLA, PLA, PHAsPHAsPHAsPHAs, PBS, PBS, PBS, PBS

(Expected 1 plants in next 3 yrs)(Expected 1 plants in next 3 yrs)(Expected 1 plants in next 3 yrs)(Expected 1 plants in next 3 yrs)

Page 72: Nia Utcc 8.10.52

72

�` "'� *�"���5��6��,ก� c!t ��+���5ก �c����,ก6'�f�c

- CN\9Qก::7T=9\NIกW>4S9T ;<_32[3<qIEKNIก9:<:KE5M:A\:69A;F:GHกIJCN\9Qก::7;Ta?CC39MN (New Wave Industries)

- 7>7NI;Qr3WCEJ9กO>?<:DW7MLD:KH73N:>P34K3O>? 22 ก:กs9M7 2551

Page 73: Nia Utcc 8.10.52

7373October 9, 2009

ก=@`O]XO>? 1ก9:\:69AM497T:6C7Z6934KNbZIEW>474= (100 =693E9O)

ก=@`O]XO>? 2

ก9:\:69A5M:A\:69ATat3H93 (225 =693E9O)1. Z693ก9:\:69A79N:H93 (55 =693E9O)

2. Z693\I?A24Z=6C7 (170 =693E9O)3. Z69335@E9@

ก9:\:69AC`N\9Qก::72=D]`:กIJ 34KNก::7 (475 =693E9O) 1. Z693]:กIJC`N\9Qก::7 (445 =693E9O)2. Z693]:กIJก9:N=9ZP32=DNR9A<:D;OF (30 =693E9O)

7>CN\9Qก::7T=9\NIก@RC@\=9@VZ6O9AW>4S9T

C@R9AM:E4AJ:

4I\K@OKF3X

ก9:;:RA:KZ2=D\:69A;OM535=@>(1,000 =693E9O)1. Z693ก9:;:RA:KZPQ67>;OM535=@>O>?PW6VZ6OK3O> (100 =693E9O)

2. Z693ก9:TKY39NRC@CZ2=Dก9:\:69A;OM535=@>BCA<:D;OF (900 =693E9O)

ก=@`O]XO>? 3 ก=@`O]XO>? 4

AE<:D79L:47 1,800 =693E9OP3;4=9 5 <u Q:aC;v=>?@<u=D 400 =693E9O

2[3O>?3U9O9A2QRAW9NIก9:TKY39CN\9Qก::7T=9\NIกW>4S9T (T.F. 2551 z T.F. 2555)

Page 74: Nia Utcc 8.10.52

74October 9, 2009

PLA Manufacturing Plant

NatureWorks PLA-Plant in USANatureWorks PLA-Plant in USA

Page 75: Nia Utcc 8.10.52

75

July 26, 2004 P 75

Bacterias containing PHABacterias containing PHA--granulesgranules

O

OR

C H2 n

Page 76: Nia Utcc 8.10.52

76

July 26, 2004 P 76

BIOBIO --PLASTICS : PLASTICS : PHAsPHAs

SwitchgrassSwitchgrass

Page 77: Nia Utcc 8.10.52

77

July 26, 2004 P 77

Page 78: Nia Utcc 8.10.52

78

July 26, 2004 P 78

Disposables

Semi-durables

Durables

c����,ก6'�f�cc����,ก6'�f�c ((BioplasticsBioplastics))

Page 79: Nia Utcc 8.10.52

79

July 26, 2004 P 79

l;�(�c����,ก6'�f�c��+�#, �c���3o��ก! �!6c�60 ก� �กa� l;�(�c����,ก6'�f�c��+�#, �c���3o��ก! �!6c�60 ก� �กa�

Page 80: Nia Utcc 8.10.52

80

July 26, 2004 P 80

PHA3836 Non-Porous Leaflets

Valve Construction Seeding & Implantation

PHA Heart ValvePHA Heart Valve

Page 81: Nia Utcc 8.10.52

81

Drug Delivery

81October 9, 2009

Biomaterial Medical Devices

Ref.

Tissue Regeneration

Page 82: Nia Utcc 8.10.52

829 October 2009

/+�-��c����,ก6'�f�cก!�ก� )!#ก� -���, " '�("'�7'�3+i

Page 83: Nia Utcc 8.10.52

839 October 2009

/+�-��c����,ก6'�f�c

Page 84: Nia Utcc 8.10.52

849 October 2009

/�"/+�-��c����,ก6'�f�c ���c���`�,�3+���, " '�(

Page 85: Nia Utcc 8.10.52

859 October 2009

3+���, " '�(�+bf�c#'5�!�)�ก5�!กก����)�� 3-6 �#��

Page 86: Nia Utcc 8.10.52

869 October 2009

3k75�ก� )!#ก� -��0 3 ��"24"�

Page 87: Nia Utcc 8.10.52

879 October 2009

3 ��f"-��-���:�p��6+�6 0 3 ��"24"�

$����&��!*�������$4#! 9 #���� �������W�����"�ก��!��ก�����'������3�+#���ก���.�+�� �!������-#�$3{�*�������V�����$4#! 6 #���� ����$D����V���+��������(�ก%$�!��1��� 60,000 #���%��

B@DCI3O:>@X, 64%

B@D:>Ve;MI=, 30%

B@DCK3N:9@, 3%

B@DCa?3y, 3%

Source : Pollution Control Department, 2005

4.35 MT9.28 MT

0.43 MT

0.43 MT

(B@DT=9\NIก 2-3 MT)

Page 88: Nia Utcc 8.10.52

88

July 26, 2004 P 88-���:�ก� `�,����0 3 ��"24"�-���:�ก� `�,����0 3 ��"24"� (2549)(2549)

<:I79Lก9:[=IN@9A 2.5 =693NK37=MR9ก9:\RACCก 165,992 =693E9O

@9A2<::<BKt3N637=MR9ก9:\RACCก 105,668 =693E9O

[=INSKLdX@9A7=MR9ก9:\RACCก 60,324 =693E9O

bA7aC@9A19,092 =693E9O

@9A@93T9Q3D7=MR9ก9: 18,612 =693E9O

Ca?3 y22,620 =693E9O

31.6% 30.8% 37.6%

90% 10%

Page 89: Nia Utcc 8.10.52

89July 24, 2008

���� � 6 ,#c,�2af���'��

����`� ���! ����`� ���! --c,�2ac,�2a

Page 90: Nia Utcc 8.10.52

October 9, 2009 P 90

WIt3\R43@9AT9:9[\7T=9\NIกWIt3\R43@9AT9:9[\7T=9\NIก

Page 91: Nia Utcc 8.10.52

91October 9, 2009

`�,�f!b}(6,_ ��� �� � �()�ก���1 �6��,

Page 92: Nia Utcc 8.10.52

92October 9, 2009

ORC@9A3tU9e{7\U9Q:KE;กGN:ก::7

� M497;<_334KNก::7� ;<_334KNก::7:DZKE<:D;OF Z693[=INSKLdXORC@9A3tU9e{7 5Z@PW6;OM535=@>

@9A[\7 e{?A7>CAMX<:DกCEQ=Kก;<_3[A@9AEZJ9ก@9A:b@3NXPW62=64 [\7กKE@9A[\7\N: 2=D7>\9:PQ6fCA OU9PQ6;กIZ5M:Aก9:\:69A:T:`3;e==X;<|Z ;Ta?CPW6;<_3C<ก:LXPQ63tU9O9Aก9:;กGN:O>?<:DQ@KZ3tU92=D7><:D\IO]IS9T \3KE\3`3O9AZ6934IW9ก9:5Z@MLD4IO@9F9\N:X \b9EK3;OM535=@>T:DJC7;ก=69-;J69M`LOQ9:=9Zก:DEKA

Page 93: Nia Utcc 8.10.52

October 9, 2009 P 93�l� ( ,�)� ()�ก _*����c� ��l� ( ,�)� ()�ก _*����c� �

Page 94: Nia Utcc 8.10.52

94

July 26, 2004 P 94

%� �ก� �!�ก �4��4"�4��"�%� �ก� �!�ก �4��4"�4��"�ก� ก� c!t ��:� c!t ��:� (compound) (compound) 0 ก� `�,�4��3 �ก��0 ก� `�,�4��3 �ก��c����,ก)�ก�2a4��c����,ก)�ก�2a4�����c� ����c����,ก���c� ����c����,ก6 ,#6 ,# HDPE HDPE ���� / *�4306��3e ���� / *�4306��3e �!�#+ก��� ����c����!�#+ก��� ����c���"#�" 4��"#�" 4�� �'�����'������" �-g�� ������" �-g�� �����f�c��ก�2��������f�c��ก�2�������2!� :4��4#�#'ก���2!� :4��4#�#'ก���

Page 95: Nia Utcc 8.10.52

95

���������������ก21 �������

� �! � 100,000 ��.

����#�� 12.6 �������� �! � 120,000 ��.

$�%����63 �������

� �! � 30,000 ��.

�����&�1 �������

� �! � 1,000 ��.

�'�(�$�% ก��)�*#����!�����������!�&����

� �! � 300,000 ��.

�����#���� �! � 3,000 ��.

�ก�� 5 �������� �! � 2,500 ��.

���'���� 2.3 �������� �! � 6,500 ��.

�+����� 2 �������� �! � 10,000 ��.

�,�-��.��% / ��ก+�����0���ก��% / ��1��

� �! � 17,000 ��.

������������� �!�&����Functional food

� �! � 50,000 ��.

��2%���� ��2%)�)��������������

� �! � 77,000 ��.

�-+�������3�! ��' #� �����#������'������ �! � 28,000 ��.

100,000 =E=E..

303,000 =E.

140,000 =E.

172,000 =E.

32,000 =E.

40,000 =E=E..

31,000 =E.

5���%r��:�����c,��-��-���4"�

Page 96: Nia Utcc 8.10.52

96October 9, 2009

Functional Food from Rice

Page 97: Nia Utcc 8.10.52

97

-���ก������ก NUTRA GABA RICE

Page 98: Nia Utcc 8.10.52

98

B694ก=6CAACก GABA-Rice

����������ก���3 4K N ก : : 7 [ =I N SK L dX 2 = D

ก:DE43ก9:[=INB694ก=6CAQC77D=IO>?7><:I79L\9: Gamma Aminobutyric Acid (GABA) \^A e{?A;<_3[=J9กก9:3U9B694ก =6 C A 7 9 [R 9 3 ก : D E 4 3 ก 9 : A C ก (germinate) OU9PQ6;กIZก:DE43ก9: decarboxylation BCAก:Zก=^N97Iก;กIZ;<_3\9: GABA e{?A7>EOE9O\U9MK~P3ก9:;<_3 neurotransmitter WR4@;\:I7ก9::KกG95:M4INกกKA4= 5:M=7WKก 2=D5:M3C3V7RQ=KE

�K� 8�ก�����!� : 5,200,000�K�� ก����� ��!� : L������ �����������!�M�K���� ��!����'�����7�ก�� : \b9EK3M63M4692=DTKY39[=INSKLdXC9Q9: 7Q94IO@9=K@;กGN:F9\N:X

Page 99: Nia Utcc 8.10.52

99June 19, 2006

� M497;<_334KNก::7� ;<_334KNก::7ก:DE43ก9:[=IN:DZKE<:D;OF P3ก9:[=INB694QC77D=I

S9@PN6:<2EE;กGN:CI3O:>@X 5Z@PW6J=I3O:>@X\KA;M:9DQX2\A2=Dก9:CCก2EE:DEEก9:BKZB94B6942:AZK3N?U9 OU9PQ6;TI?7<:D\IO]IS9Tก9:[=INOKtAP3f9:X72=DQ=KAก9:;กrE;ก>?@4

� \3KE\3`34IW9ก9:� 7^=3I]I\9@P@2[R3ZI3

� F3@X4IJK@B694<O7]93>

� ;กGN:CU9;SCT:93ก:DNR9@

-���5�����,�, " '�(c! 1+(-��#�ก���, 105 � ���) �:��6,�c�b,6�(

Page 100: Nia Utcc 8.10.52

100

�3o��#gก)�ก�3o�-����)�� �Reis Care�

Page 101: Nia Utcc 8.10.52

101

���!� �!�ก ��5��6��,� !_�"'� 1 c.2. 2548 �� �c,��3 ,��b0 ��g#��

Page 102: Nia Utcc 8.10.52

102May 19, 2005

�����3e �!�ก �����"�% %��'

M497;<_334KNก::7 : ;<_3[=INSKLdX2=Dก:DE43ก9:[=INPQ7R P3ก9:[=IN\9:;TI?7<:I79LP3ก9:OU9;7rZ@9 5Z@PW62<�AB694;J695<:N>3N?U9 57;=ก=7>=KกGLD;<_3;7rZB39Z;=rก 79OU9PQ6;ก9DกK3;<_3:<O:Aก=7PQ~R O>?7>2<�AZKZ2<:O9A;M7>2=Dก9@S9T;<_3NK4<:D\93 2=D[R93ก:DE43ก9: spray dry

E:IGKO ;C:94KL f979eNIMC= :>;eIe 2C3ZX =9EC:9NC:>? JU9กKZ

;OM535=@>ก9:[=IN

binder

water

Page 103: Nia Utcc 8.10.52

103Mar 28, 2006

���!� �!�ก ��5��6��,� !_�"'� 2 c.2. 2549 King High Oryzanol Rice Bran Oil

Page 104: Nia Utcc 8.10.52

104May 19, 2005

_*��! *�-��� ��,�� 6 ,#%� 'r� ���:�

�����3e �!�ก �� �3e �!�ก �#�� ก ��� ก� `�,����`�,�f!b}( �#!�%�ก-��� ,a!"

_*��! � ,%f�4"� )*�ก!# �*�5 !�`�,�f!b}( _*��! *�-���"'��'3 ,��b�� ” Gamma-Oryzanol� �:�/8� 4,000 ppm )8��'�+b���!�,�#� 0 ก� 6����#��������� ��"'�4��#'5 �� LDL-C (Low Density Lipoprotein Cholesterol) %#�4���#��������� �� "'�#'5 �� HDL-C (High Density Lipoprotein Cholesterol)

� �ก �#!� _*��! *�-���05��:�ก��� _*��! ��ก�ก � ����)�ก�'�+bf�c#'ก��� �c �� *�-����'�+b���"��%f6 �ก� �:�%#��hc�� Gamma-Oryzanol "'�c��hc��0 _*��! *�-���

Page 105: Nia Utcc 8.10.52

105

July 26, 2004 P 105

ก b'28กa�%� �ก� �!�ก � �#!�� ,a!"ก b'28กa�%� �ก� �!�ก � �#!�� ,a!"

Page 106: Nia Utcc 8.10.52

106

M:>7E::;O9C9ก9:CKก;\EJ9กB6C;\a?C7 Longanoid

� M497;<_334KNก::7

� ;<_334KNก::7:DZKE5=กZ693[=INSKLdXM:>7E::;O9C9ก9:B6CCKก;\E

S9@PN6N:9\I3M69 �Longanoid� 5Z@ก9:\กKZ\9:\U9MK~J9ก;7rZ=U9V@

Z64@4I]>ก9:\กKZ5Z@PW6NK4OU9=D=9@;Ta?CPQ6VZ6\9:CCก�O]I� Gallic acid

2=D Flavonoid glycosides J9ก;7rZ=U9V@ 2=D3U979TKY39NU9:KE

:R47กKE@9Tat3O>?VZ6:KEC3~9NJ9ก C@. OZ2O3ก9:PW6@9VZCDe>:>3 (Diacereine) 2=D\;N>@:C@ZX

� \3KE\334IW9ก9:/O:KT@X\I3O9A<�~~9� S9M4IW9W>4;M7> MLD2TO@F9\N:X 7Q94IO@9=K@;W>@APQ7R

� Q3{?AP35M:Aก9:J9ก;M:aCBR9@]:กIJ\b9EK3ก9:;AI3]39M9:ก\Iก:VO@

Page 107: Nia Utcc 8.10.52

107

M:>7E::;O9C9ก9:CKก;\EJ9กB6C;\a?C7 Longanoid

Page 108: Nia Utcc 8.10.52

108

� :<2EEก9:\3KE\33

� ;AI3CZQ33PQ6;<=R9Z6934IW9ก9: 4A;AI3V7R;กI3 1,350,000 E9O :D@D;4=9V7R;กI3 1 <u 2 ;ZaC3 5Z@7>7^=MR95M:Aก9::47OKtA\It3 3,800,000 E9O

� [=<:D5@W3XBCA5M:Aก9:

� [=ก9:OZ\CE<:D\IO]IS9T2=DM`LS9TP3:DZKE[6<�4@;<:>@E;O>@EกKE@9<�JJEK3O>?PW6C@RP3O9Aก9:2TO@X

� ;<_3[=INSKLdXO>?[=INJ9ก[=INSKLdX]::7W9NI e{?A;<_3[=T=C@VZ6J9กก:DE43ก9:[=IN=U9V@CE2Q6A

M:>7E::;O9C9ก9:CKก;\EJ9กB6C;\a?C7 Longanoid

Page 109: Nia Utcc 8.10.52

109

%� �ก� WZQf�AE=^O^]CKJv:I@D

� M497;<_334KNก::7

� ;<_334KNก::7:DZKE<:D;OF Z693[=INSKLdXWZQ^f�A2=DV75M:5f3

O>?\RA\K~~9LV:6\9@2EEE=^O]W3IZ<:DQ@KZT=KAA93 5Z@CCก2EE

4AJ:PQ67>B39Z;=rก=A:6C@=D 25 2=DPW6V75M:5f3 2 NK4 (dual

microphone) ;Ta?C;<:>@E;O>@E2=DOU9ก9:<:D74=[= 5Z@PW6NK4ก:CA

\K~~9L2EE<:KEMR9 (adaptive filter) ;Ta?C=Z;\>@A:Eก43J9ก

\S9T24Z=6C7CCก T:6C7OKtA7>f�AกXWK3<:KE:DZKE;\>@ACKN537KNI

OU9PQ6[=INSKLdXZKAก=R947><:D\IO]IS9T2=D@KA7>ก9:CCก2EEWZQf�A

N97Q=Kกก9:@F9\N:X (Ergonomic)

Page 110: Nia Utcc 8.10.52

110

WZQf�AE=^O^]CKJv:I@D

Page 111: Nia Utcc 8.10.52

111

� :<2EEก9:\3KE\33

� ;AI3CZQ33P35M:Aก9: �2<=A;OM535=@>;<_3O3� 4A;AI3V7R;กI3 400,000 E9O :D@D;4=9V7R;กI3 9 ;ZaC3 5Z@7>7^=MR95M:Aก9::47OKtA\It3 770,000 E9O

� [=<:D5@W3XBCA5M:Aก9:

� ;TI?7FKก@S9TP3ก9:2BRABK3P3ก=`R7CN\9Qก::7CCก2EECI;=rกO:C3Iก\XBCAVO@ T:6C7OKtA\:69AN:9\I3M69 �ARGARD

� \:69A:9@VZ6J9กก9:\RACCก\I3M697^=MR9V7RN?U9ก4R9 80 =693E9O

WZQf�AE=^O^]CKJv:I@D

Page 112: Nia Utcc 8.10.52

112July 24, 2008

Glucosamine����������ก���: ����������ก�����ก����� ���������� �����ก����678979:ก<=>?@ABกกCDE �� !"#ก�$���%ก�&�'()*ก��'+,'%��'����$����$�(-*���%.�/�0��*����ก�#&����1���,�������ก�#&����1����2�1 �1�������%.�/�0%#! %����"�$���()*����'��34 ,�$���&��5*,�%4 ,���*

�#��+�ก���!�.� : 1,500,000 ����#����ก��%��%�.� : :���!���&�&�'1�����.�;�#*%��%�.���!�*����)�ก�� : �.<��!ก����-����'��'

O

H

H

HO

H

H

AcNHH

CH2OH

O

m

O

H

H

HO

H

H

NH2H

CH2OH

O

n

Page 113: Nia Utcc 8.10.52

113June 19, 2006

������� _*��!)h ,��

Page 114: Nia Utcc 8.10.52

114June 19, 2006

������� _*��!)h ,�� � M497;<_334KNก::7

� ;<_334KNก::7:DZKE<:D;OFZ693[=INSKLdXCR9AC9E3tU9 O>?PW6 4K\Z`CDM:>=Iก5<:RA2\A;Ta?CPQ62\AJ9กQ=CZ LED \RCA[R93 5Z@\979:bM4EM7:<2EEBCA2\A ;Ta?C;TI?7E::@9ก9FP3ก9:C9E3tU9 :47OKtAก9:3U9;er3;eC:X2EE\K7[K\ 79M4EM72=D\K?Aก9:OU9A93BCA:DEECR9AC9E3tU9 ;Ta?CM497\DZ4ก <=CZSK@BLDPW6A93 2=D7>ก9:CCก2EECR9AC9E3tU9PQ6VZ6N97Q=Kกก9:@F9\N:X (Ergonomic)

� :<2EEก9:\3KE\33� 34KNก::7Z>... V7R7>ZCก;E>t@”

� 7^=MR95M:Aก9: 57,000,000.-E9O� \3KE\334IW9ก9:/O:KT@X\I3O9A<�~~9

� NRC@CZJ9กC3\IO]IEKN:O9AZ693ก9:CCก2EE[=INSKLdX2=DZ693;OM535=@>NR9Ay BCAE:IGKO

Page 115: Nia Utcc 8.10.52

115June 19, 2006

%� �ก� �!�ก �� )+f!b}(�c����,����#����

� M497;<_334KNก::7

� ;<_334KNก::7[=INSKLdX:DZKE<:D;OFZ693E::JSKLdXO>?@RC@\=9@VZ6

J9กW93C6C@ 5Z@ก9:;NI7NK4;Wa?C7<:D\93 (binder) O>?;Q79D\7 7>

M497@aZQ@R3V7R2NกQKกAR9@ \979:bE::JVZ6OKtABCA:6C32=D;@r3

\979:bPW6กKE;N9V75M:;4f

� :<2EEก9:\3KE\33

� \3W. PQ6ก9:\3KE\33P35M:Aก9::R47=AO3]`:กIJ34KNก::7 JU9343

20 =693E9O 5Z@:R47กKE \\4. C>ก 20 =693E9O 5Z@O3JZOD;E>@3

170 =693E9O

Page 116: Nia Utcc 8.10.52

116July 3, 2008

E::JSKLdXVE5C (Bio) ;Ta?C\I?A24Z=6C7

Page 117: Nia Utcc 8.10.52

Modern TradeManagement System

Case C:: DHL Siamwara

Page 118: Nia Utcc 8.10.52

CC

Modern Trade Management System

SupplierSupplier

Modern Trade4 Lotus4 Big-C4 MakroDepartment Store4 Central4 The Mall

UP-FrontTTNTIFA

SiamwaraSMEs

[6PQ6E:Iก9:EDI

[6PQ6E:Iก9:EDIก=`R7MRM69ก=`R7MRM69

PW6;M:a?CA7aCCK3OK3\7K@P3ก9:E:IQ9:JKZก9:

PQ6E:Iก9:Z693ก9:JKZ\RAB6C7=V<@KA Supplier

B9Z;M:a?CA7aCE:IQ9:JKZก9:PQ6;กIZ<:D\IO]IS9T

Page 119: Nia Utcc 8.10.52

����������ก���

;<_3 34KNก::7[=INSKLdX:DZKE<:D;OFZ693eCfNX24:XWR4@P3ก9:E:IQ9:JKZก9:B6C7=ก9:OU9]`:ก::7:R47กKE Modern Trade 5Z@C9FK@

;OM535=@>Z693 Open Source ;<_3CAMX<:DกCE\U9MK~

;Ta?C=ZM497[IZT=9Z2=DM497etU9e6C3P3ก9:OU9A93BCAMRM69B39Zก=9A2=DB39Z;=rก CK3JDWR4@=ZN63O3P3ก9:E:IQ9:JKZก9:

;<_3 34KNก::7[=INSKLdX:DZKE<:D;OFZ693eCfNX24:XWR4@P3ก9:E:IQ9:JKZก9:B6C7=ก9:OU9]`:ก::7:R47กKE Modern Trade 5Z@C9FK@

;OM535=@>Z693 Open Source ;<_3CAMX<:DกCE\U9MK~

;Ta?C=ZM497[IZT=9Z2=DM497etU9e6C3P3ก9:OU9A93BCAMRM69B39Zก=9A2=DB39Z;=rก CK3JDWR4@=ZN63O3P3ก9:E:IQ9:JKZก9:

��ก����������

:DEEeCfNX24:X Web-Based Application ก9:E:IQ9:B6C7=\U9Q:KEก9:OU9]`:ก::7:R47กKEP3]`:กIJ Modern Trade ;Ta?C;TI?7<:D\IO]IS9T

ก9:E:IQ9:\I3M692=DWR4@=ZN63O3ก9:ZU9;3I3A93

:DEEeCfNX24:X Web-Based Application ก9:E:IQ9:B6C7=\U9Q:KEก9:OU9]`:ก::7:R47กKEP3]`:กIJ Modern Trade ;Ta?C;TI?7<:D\IO]IS9T

ก9:E:IQ9:\I3M692=DWR4@=ZN63O3ก9:ZU9;3I3A93

CC

Page 120: Nia Utcc 8.10.52

120

July 26, 2004 P 120

ก� ����� ,�ก� ����� ,��!t 1 ��!t 1 � �!�ก � �!�ก �

Page 121: Nia Utcc 8.10.52

121

July 26, 2004 P 121

:9A4K=:9A4K= Best of the BestBest of the Best

Z693;F:GHกIJ

Z693Z693;F:GHกIJ;F:GHกIJ Z693\KAM7Z693\KAM7Z693\KAM7

:9A4K=:9A4K=34KNก::72QRAW9NI34KNก::72QRAW9NI

Page 122: Nia Utcc 8.10.52

122May 19, 2005

T:DEIZ92QRA34KNก::7VO@

Page 123: Nia Utcc 8.10.52

123

���!� �!�ก ��5��6��, #�� �2 a�ก,) 3 �)*�3u 2552

`:��� � � ,a!" l� (" �� (3�� 6!� )*�ก!# (�5�6 )�����3e �!�ก �

� �3e �!�ก � �#!�3 ��"2 #�� `�,�f!b}( ���6+����%" 2!c"(����, �"� (� g������ g��:� "'�����06����� :��"�% %��'-!_ �:� �#!�%�ก ���c!t �%#�� 4"� "*�05����� /�-��-! ก!�`�,�f!b}()�ก����6��, �6� Nokia-Siemens, Ericsson, Alcatel, NEC, Huewei 4#������ ��f:�,0)

������'�#`��� � ���6+����%" 2!c"( �#!� :�05�� ,ก� "'������'��/'� f�c���3 ��,"1,f�c�:�

%#���ก����c���05�� ,ก� 4#�5���3 ��f" 0 6+����-��� ,a!" TOT �6� %" 2!c"(��� �:�%" 2!c"(��1� b� �, �"� (� g������ g��:� (ADSL) ��/8� ���4l��� (":%�� (FTTH super internet broadband)

:DEEW`7\9@5O:FKTOX2=DCI3;OC:X;3rNM497;:r4\A

Page 124: Nia Utcc 8.10.52

124

Soft Switch

ATM - NETWORK

ATM BRAS

IP BRAS

Video Server

SN-01

SN-02

SN-03

SN-04

SN-05

SN-06SN-07

SN-08

IP - NETWORK

NMS

���6+����%" 2!c"(����, �"� (� g������ g��:�

Page 125: Nia Utcc 8.10.52

12512 กK3@9@3 2552

Wa?C[6;\3C [F.3T.\`3O: 4AGXFI:I Q3R4@A93 S9M4IW9FK=@F9\N:XCC:X5]<|

ZIก\X2=Dก9@S9TEU9EKZ MLD2TO@F9\N:X 7Q94IO@9=K@\AB=93M:I3O:X

M497;<_334KNก::7� ;<_334KNก::7[=INSKLdX:DZKE5=ก BCA

C<ก:LXWR4@P3A93[R9NKZ:KกG9 J9กC9ก9:W9BCA5:MTKA[aZกZ:KZ;\63<:D\9OB6C7aC [R932 [ = B 3 9 Z ; =r ก 1.5-1.8 ; e 3 NI ; 7 N : CCก2EEC<ก:LX\:6 9 AWR C A 4R 9 A : DQ4R 9 A;\63<:D\9O ;\63;Cr32=Dก=697;3atC 2=D<=9@C>กZ693;<_3WRCA7CAPQ67CA;Qr3VZ6WKZ NKZTKA[aZVZ6AR9@ PW6;4=9[R9NKZ;T>@A 8-10 39O>

:9A4K=34KNก::72QRAW9NIZ693\KAM7 <:DJU9<u 2552C<ก:LXWR4@[R9NKZ5:MTKA[aZกZ:KZ;\63<:D\9OB6C7aC �\AB=93M:I3O:X�

Page 126: Nia Utcc 8.10.52

12617 กK3@9@3 2550

:9A4K=W3D;=IFZ693\KAM7T.F. 2550 5M:A@{ZN:{Aก:DZ^ก3Cก:R9Aก9@C;3ก<:D\AMX5M:9W

[6;\3C5M:Aก9: 3.T.@I?A@A \B;\b>@:

39@2TO@X:DZKE 8 5:AT@9E9=3M::9W\>79

Page 127: Nia Utcc 8.10.52

12717 กK3@9@3 2550

%� ��8#� 8�ก �#:ก �ก ���ก���� ก3 ����(%� �6

� M497;<_334KNก::7

;<_334KNก::7[=INSKLdX5M:A@{Zก:DZ^ก3Cก:R9Aก9@2EEB@KEO>?C9FK@Q=Kกก9:N97 O�Gq> dynamization MaCก9:PQ6ก:DZ^กB@KEVZ6V7R;กI3 2 mm ;Ta?CPQ6ก:DZ^ก\:69AB{t379PQ7RVZ6;:r4B{t3 5Z@\979:bPW6A93VZ6 9 Q369O>?S9@P3NK4;Z>@4;<_3NK42:กBCA5=ก 2=D\CZM=6CAN97O�Gs>CC:X5]<|ZIก\X ;Ta?CPW6P3ก9::KกG9ก:DZ^กQKก2EE7>2[=;<|Z e{?AOU9PQ6ก:DZ^กNIZ;:r4 5Z@C9FK@ก9:[R9NKZ;T>@AM:KtA;Z>@4 2=DOZ2O3;M:a?CA7aCVZ6Q=9@:DEE 7>5M:A\:69AO>?2BrA2:A ก:DOKZ:KZ \979:b<:KE:<2EEVZ6Q=9กQ=9@N97=KกGLD2=DNU92Q3RABCAก:DZ^กQKกP32NR=DO>? <:KEVZ6OKtABLD[R9NKZ2=DQ=KA[R9NKZ OU9PQ6V7RN6CA[R9NKZetU9;Ta?C2ก6VB234ก:DZ^ก

Page 128: Nia Utcc 8.10.52

128April 26, 2007

5�!ก�:� ก� )!#ก� �!�ก �

Page 129: Nia Utcc 8.10.52

129

July 26, 2004 P 129

ก� � ��� ��� �!�ก ��5��6��,

Page 130: Nia Utcc 8.10.52

130

July 26, 2004 P 130

'���ก��'���ก��%��ก��"���(���ก���%��ก��"���(���ก���(Innovation Acquisition(Innovation Acquisition

Services: IAS)Services: IAS)

Page 131: Nia Utcc 8.10.52

131

July 26, 2004 P 131

�� ก� ����� ����,�� ��5(�,"1,�!� ก� ����� ����,�� ��5(�,"1,�!� www.toryod.comwww.toryod.com

www.freepatentsonline.comwww.freepatentsonline.com�� ก� ����� ก� ����� )�ก`��� �,)!�)�ก`��� �,)!� www.nstda.or.thwww.nstda.or.th

www.nrct.go.thwww.nrct.go.th

�� ก� ก� �,#�������ก���5 ���,#�������ก���5 ��-��`��� �!�ก �-��`��� �!�ก �

www.nia.or.thwww.nia.or.th

�� ก� ����� -���:�)�กก� ����� -���:�)�ก www.stkc.go.thwww.stkc.go.th

ก9:2\4AQ9B6C7=Z69334KNก::72=D;OM535=@>ก9:2\4AQ9B6C7=Z69334KNก::72=D;OM535=@>

Page 132: Nia Utcc 8.10.52

132

July 26, 2004 P 132E:Iก9:2\4AQ934KNก::7

Page 133: Nia Utcc 8.10.52

133

July 26, 2004 P 133

��3$�!�����*�'���ก����3$�!�����*�'���ก���+)�*+,��'���ก����ก����+)�*+,��'���ก����ก���

'��ก��������)*�0��+�_���ก%'��ก��������)*�0��+�_���ก%*���ก�"#!*���ก�"#!(�0�����0��$�!��1(�0�����0��$�!��1 ��ก��+,�������0���)*��ก��+,�������0���)*

����ก���0���*����'�'#������ก���0���*����'�'#�� "#!ก�����$�!'������ก-#�������"#!+,���+)�*"#!ก�����$�!'������ก-#�������"#!+,���+)�*

�%��#)�*��(��ก��ก��+,����ก����%��#)�*��(��ก��ก��+,����ก������!�%����+�&����V��*�0�������C����!�%����+�&����V��*�0�������C�

Page 134: Nia Utcc 8.10.52

134

July 26, 2004 P 134

Senior Expert Service (SES)Senior Expert Service (SES)�� �3e 5 ����� "'�)!#5��3e 5 ����� "'�)!#5� ���6����5������(ก - �#057����- �#���6����5������(ก - �#057����- �#

ก���"'�����ก� :��6'���6�7�hc��#�� )�ก3 ��"2�5c! 1(ก���"'�����ก� :��6'���6�7�hc��#�� )�ก3 ��"2�5c! 1( ��1� b !���� � '��1� b !���� � '

�� %#� :��6'���6�7-��%#� :��6'���6�7-�� SESSES �3e :��6'���6�7���+%�"'��'3 ���ก� b(�3e :��6'���6�7���+%�"'��'3 ���ก� b(0 ก� "*��� ���ก!�� ,a!"6!_ *�-��3 ��"2��� � '0 ก� "*��� ���ก!�� ,a!"6!_ *�-��3 ��"2��� � ' )*� � )*� � ��กก�����กก��� 6,7006,700 � �

�� SESSES ก���!_�-8_ �����3uก���!_�-8_ �����3u 19831983 ����'%� �ก� "'�4#� !����5����:�/8�����'%� �ก� "'�4#� !����5����:�/8� 14,00014,000 %� �ก� 0 %� �ก� 0 151151 3 ��"2"!��%�ก3 ��"2"!��%�ก %#�0 3u����+#%#�0 3u����+# 20200404 �'�'%� �ก� 0 f:�,f�����6'�%� �ก� 0 f:�,f�����6'� 600600 %� �ก� %� �ก�

Page 135: Nia Utcc 8.10.52

135

July 26, 2004 P 135

In 2005 SES conducted 589 assignments in Asia, representing 40% of its total portfolios.

��� )' !_ 06�`:��6'���6�7 > 300 � / 3u

Page 136: Nia Utcc 8.10.52

136

July 26, 2004 P 136

1010Rubber processing Rubber processing mechinesmechinesRubber processingRubber processing

3434Plastics processing Plastics processing mechinesmechinesPlastic products: Plastic products: manufacture and processingmanufacture and processing

3232Refrigerating machinesRefrigerating machines

3939Special purpose machinesSpecial purpose machinesMechanical engineeringMechanical engineering

2424Plastics processing machinesPlastics processing machinesTool and machine tool Tool and machine tool manufacturemanufacture

2424Metal forging pressesMetal forging presses

1919Forging equipment and Forging equipment and mechinesmechines

1717Rolling mill equipment and Rolling mill equipment and mechinesmechines

Foundry and forgingFoundry and forging

2020Machines and plant for metal productionMachines and plant for metal productionMetallurgyMetallurgy

ExpertsExpertsSector of EconomySector of Economy

Page 137: Nia Utcc 8.10.52

137

July 26, 2004 P 137

2525Mining machinesMining machinesMiningMining

7070Machines / equipment for the food industryMachines / equipment for the food industryFood industryFood industry

4242Agriculture machinesAgriculture machinesAgricultureAgriculture

99Printing machinesPrinting machinesPrinting and graphicsPrinting and graphics

4646Textiles machinesTextiles machinesTextilesTextiles

2626Leather and shoe processing machinesLeather and shoe processing machinesLeather processingLeather processing

2626Wood working and processing machinesWood working and processing machinesWood processingWood processing

2020Paper machinesPaper machinesPulp and paperPulp and paper

1010Packaging Packaging mechinesmechinesfor final consumersfor final consumersPackaging for final Packaging for final consumersconsumers

ExpertsExpertsSector of EconomySector of Economy

Page 138: Nia Utcc 8.10.52

138October 9, 2009

� � ,ก� )#"���'� " !c�(�, "��3k77�� ก� �) )�r�_�-���,"1,"���"�% %��'� ก� 3 ���, �:����" !c�(�, "��3k77�

www.nia.or.th/ipm

Page 139: Nia Utcc 8.10.52

139May 19, 2005

ก� ����+"12��� (" !c�(�, "��3k77�

Patenting

TechnologyLicensing

Company

Page 140: Nia Utcc 8.10.52

140May 19, 2005

ก� � ,5� )!#ก� " !c�(�, "��3k77�

IP Creation

IP Protection

IP Utilization

Enforcement

Research LaboratoriesR&D units � In&Out

DIP

Internal IPM

6��7��.'#��7�%�899�:����1ก� �ก�&('���.�.�7

Page 141: Nia Utcc 8.10.52

:DEE;T9D;=>t@A<=9ก9:XN3;Ta?C\RACCก

Page 142: Nia Utcc 8.10.52

�3e �!�ก � �#!�3 ��"2 0 #�� ���ก� �c����'_��3��ก� (�: %#��' ���ก� ��'_�����5�+ ��'� _*� ���06��!�ก �����"'� '������5 ���0 ก� �*��!# _*� ���ก!�ก� 06��:�'���%�%r 0 ก� ����+��6�_�% � �5����ก� ��'_��

� !�� + �,6�ก� %#� �/��! �,"��2��� ("��"��� �5��,"���!��: c�

ก� � !�� + � 6. �3e :�3 ���, " !c�(�, "��3k77� ���05���, �+#5 + f��0��%� �ก� � �!�ก �#'...4���'#�ก��'_� )*� � ��, 4���ก, 805,000.- ��" �������4���ก, 3 3u

�����3e �!�ก �

Page 143: Nia Utcc 8.10.52

IP Valuation� � 6. "*�ก� 3 ���, �:�����"�% %��'ก� �c����'_��3��"���

������0 ก�+��3��ก� (�: �6,�c�b,6�( r8���3e �"�% %��'5�!ก0 1+ ก,)#!�ก����� %#�"*�ก� 3 ���, )�ก ��4#� (Income approach)

� ���3e )*� � 3 ���b 2,105,810.- ��"

� `�����" )�ก%� �ก� � �5��,"���!��: c� 4#� !��������" )�ก� ,a!"#!�ก�����*�5 !�ก�

/���"�#�"�% %��'0 :3-�����06��,"1, (royalty fee) )*� �

����� 4 -��ก*�4 �+"1,

Page 144: Nia Utcc 8.10.52

144

July 26, 2004 P 144

Page 145: Nia Utcc 8.10.52

�,�_�����ก����,�_�����ก���

�,�_����3������,�_����3����� �,�_���ก���+���-#-#��,�_���ก���+���-#-#�

�,�_���-��$�!ก*%ก���,�_���-��$�!ก*%ก��BusinessModel

ProfitModel

InvestmentModel

OperationModel

InnovationModel

Innovation cycle

Page 146: Nia Utcc 8.10.52

146Mar 5, 2008

������ก����-�� NIA ก!�5 ����� ���

�ก�. ��ก. ���7. ���. MFC, Banks mai SET

��7.

Initiate Projects & Develop

Page 147: Nia Utcc 8.10.52

147July 24, 2008

ก� -���`�%� �ก� �!�ก ��:� Venture Capital

Page 148: Nia Utcc 8.10.52

148Mar 5, 2008

Page 149: Nia Utcc 8.10.52

�!%%����1��ก���

��ก����!�%ก#30�*3��(ก���

��ก����!�%*���ก���ก����!�%*���ก�

��ก����!�%-#�.&/�������

c!t �ก� -�� ��� �!�ก ��5��6��,

Page 150: Nia Utcc 8.10.52

150Mar 5, 2008

� 6. ก!� ก� � ��� ��� �!�ก ��5��6��,

Page 151: Nia Utcc 8.10.52

151

July 26, 2004 P 151

4. 4. � �"��ก� � ,5� )!#ก� �!�ก �� �"��ก� � ,5� )!#ก� �!�ก �0 ���(ก 0 ���(ก

Page 152: Nia Utcc 8.10.52

152

July 26, 2004 P 152

�������� ��#�0���#�0�

((#���#���%��#���#���%��))���0�����0��

GDPGDPReal GrowthReal Growth

(%)(%)

�ก ��ก � 0.970.97 11.411.4 3.93.9

SMEsSMEs 3.243.24 34.934.9 4.24.2

*3��(ก�������*3��(ก��������(�0"#!*)����(�0"#!*)���

4.284.28 53.53.77 5.55.5

������ 8.498.49 100100 4.84.8

������������������������������� (2550)

"'���"'��� :: �*� !ก�� �b�ก �ก� c!t ��2 a�ก,)����!����5��6��,�*� !ก�� �b�ก �ก� c!t ��2 a�ก,)����!����5��6��,Real GrowthReal Growth �*� �b)�ก�!� ���� �3�'�� �3��������"'��ก!�3u�*� �b)�ก�!� ���� �3�'�� �3��������"'��ก!�3u 25492549

Page 153: Nia Utcc 8.10.52

153

July 26, 2004 P 153

!"�#$#(���)

!"�#$#(���)

!�����#(�#)

!�����#(�#)

GDP('��#(��)

GDP('��#(��)

)*'�+��+���ก('��#(��)

)*'�+��+���ก('��#(��)

Large+Others

SMEs

Micro Enterprise

OTOP

2,375,3682,375,368 11,711,334 11,711,334 7,518,1107,518,110 5,254,9995,254,999������

���������������ก������ (2550 )

O>?79O>?79 :: :9@A93\b93ก9:LX4I\9QกIJB39Zก=9A2=D@RC7:9@A93\b93ก9:LX4I\9QกIJB39Zก=9A2=D@RC7 \U93KกA93\RA;\:I74I\9QกIJB39Zก=9A2=D@RC7\U93KกA93\RA;\:I74I\9QกIJB39Zก=9A2=D@RC7 ((\\4\\4.).)

(99%)

(76%)

(43%)(30%)

Page 154: Nia Utcc 8.10.52

The Weakest Links

Research & Development

Production Marketing

Value addedValue addedPotentialsPotentials

Low Cost LeadersLow Cost LeadersDifferentiatorsDifferentiators

Focus of Focus of Thai ProducersThai Producers

Page 155: Nia Utcc 8.10.52

Brain & Opportunity

Sweat &Tear

Sweat & Brain

Factor DrivenEconomy

Investment DrivenEconomy

Innovation DrivenEconomy

Value Creation Opportunity

Less for More

More for More

More for Less

Page 156: Nia Utcc 8.10.52

156

IndustryIndustry LeaderLeader FollowerFollower InnovatorInnovator

Personal

ComputerIBM

Compaq

HP

NEC

Dell

FashionItaly

France

UK

Hong KongSpain

TV

BroadcastingNBC

ABC

CBSCNN

Source: All the Right Moves

The Innovator Undermines the Incumbents

CoffeeGeneral Foods

(Maxwell House)

Nestle (Nescafe)

P&G (Folgers)

Sara Lee (Douwe Egberts)

Starbucks

Airlines American

Airlines

Delta

Northwest

United

Southwest

Airlines

Page 157: Nia Utcc 8.10.52

157

Continuous Innovation

Source: The Dead of Demand

Original Product Innovation #1

Coke Diet Coke

Innovation #2

Caffeine-Free Diet Coke

Toothpaste With Fluoride With Whitener

Telephone Portable Wireless

Television Color High Definition

Automobile Seatbelts Airbags

Airplane Jet engine Concorde

Long Play Audiotape CD

Mainframe computer Desktop computer Laptop computer

Page 158: Nia Utcc 8.10.52

158

July 26, 2004 P 158

Human

CapitalHuman Human

CapitalCapital

IP

Capital� registered

� non registered

IP IP

CapitalCapital�� registeredregistered

�� non registerednon registered

Business Capital(Product,

Distribution,

Sale,

Marketing,

Business

know-how)

Business Business

CapitalCapital(Product,(Product,

Distribution,Distribution,

Sale,Sale,

Marketing,Marketing,

Business Business

knowknow--how)how)

LandMachines

CashDebtStockEquity

Etc.

LandLand

MachinesMachines

CashCash

DebtDebt

StockStock

EquityEquity

Etc.Etc.

Total AssetsTotal AssetsIntangible assetsIntangible assets Tangible assetsTangible assets

Page 159: Nia Utcc 8.10.52

Today, IP asset is the main part of the product, Today, IP asset is the main part of the product, playing an important role in value creationplaying an important role in value creation

93.5%

Walt Disney

Merck & Co

76%

Nike, Inc

70.9%

93.5%

76%

Page 160: Nia Utcc 8.10.52

160Mar 30, 2006

Design Design InnovationInnovation

BrandingBrandingMarketingMarketing

Page 161: Nia Utcc 8.10.52

161

10-Nov-06

Global Brand ValueGlobal Brand Value

�� Coca colaCoca cola 69.6 69.6 BillionBillion

�� MicrosoftMicrosoft 64.1 64.1 BillionBillion

�� IBMIBM 51.2 51.2 BillionBillion

�� GEGE 41.3 41.3 BillionBillion

�� INTELINTEL 30.9 30.9 BillionBillion

Page 162: Nia Utcc 8.10.52

162Mar 30, 2006

Marketing vs Branding

MarketingMarketing == ก ��� ก� � '�ก�#��5� _*����ก ��� ก� � '�ก�#��5� _*����

BrandingBranding == ก ��� ก� "*� _*����05�5�� ก ��� ก� "*� _*����05�5��

Page 163: Nia Utcc 8.10.52

163

5=กO>?;<=>?@3V<.....

Page 164: Nia Utcc 8.10.52

164

Business Business Business Business

concept concept concept concept InnovationInnovationInnovationInnovation

Page 165: Nia Utcc 8.10.52

165

Core competences

Core competencies - :9กBCAN63V76 Core products � =U9N63 Business units � กI?Aก693 \9B9BCAN63V76Final end products – ZCกV76 PEV762=D[=V76

Firm Competencies : ��������9:�ก��:7�������$���$;\����ก� ก��:%��ก�'�K� 8�

Page 166: Nia Utcc 8.10.52

166

World Business Model InnovatorsWorld Business Model Innovators

The first online search engine

“Big Box” – low cost, high stock availability

“Big Box” – low cost, high stock availability

Online bookstore

High-quality coffee + Convivial atmosphere=

“Enjoyable experience”

Made-to-order

Business Model Breakthroughs

Page 167: Nia Utcc 8.10.52

167Jan 22, 2009

Page 168: Nia Utcc 8.10.52

168Jan 22, 2009

INNOVATOR MEANS?

Page 169: Nia Utcc 8.10.52

169Jan 22, 2009

Business concept innovation is not about positioning �against� competitors, but about going �around� them. � Avoidance, not Attack

�,#0 �+�"'���ก����

Page 170: Nia Utcc 8.10.52

170Jan 22, 2009

� �"��ก� c!t � �!�ก �

Page 171: Nia Utcc 8.10.52

171

July 26, 2004 P 171

�� HR: knowledge worker/researcherHR: knowledge worker/researcher

�� R&D as Knowledge Capital StockR&D as Knowledge Capital Stock

�� Innovation ManagementInnovation Management�� Technology AcquisitionTechnology Acquisition

�� Services & Products Innovation NetworkServices & Products Innovation Network

�� IP ManagementIP Management

�� Technology TransferTechnology Transfer

�� TrainingTraining

�� Financial IncentivesFinancial Incentives

�� Market DevelopmentMarket Development

�� Public/Public/OrganisationOrganisation AwarenessAwareness

Success Factors for Success Factors for InnovationInnovation

Page 172: Nia Utcc 8.10.52

172

ก:FGHI=:=JHKกFF9 :

\:<234O9AP3ก9:TKY3934KNก::7

� ����]�:&:�ก���<���K8ก������\������� �^&&��%��ก:�'���8��_ (��' ! ��ก� �� ������)� b�8&c��������ก���ก���'' (Radical Change) ������ ����ก8���������ก��� ����8� ������ก��<���Kก ��� ����� �����\��;��'���"�� ����7�\��7�f� $������\&��� ������\�� ���ก�����\&����\��� �!8���\��]�:&:�ก�������������%���ก�� (b�8%�!'��\�) �'��g$����ก�����ก����'

M4972NกNR9AN=9ZM497:6

M497;T>@:M497;\>?@A

Page 173: Nia Utcc 8.10.52

New knowledge-driven economy: Shift from industrial to knowledge-based enterprises

Page 174: Nia Utcc 8.10.52

174

How toInnovateTHAILAND & companies?

5

Page 175: Nia Utcc 8.10.52

175

�����*��!7-���+"12��� ( �!�ก �

�ก� � ����:�����c,��(Value Creation)

�ก� � ���������ก���� �ก� �3�'�� ",2"��)�ก ��� `�,�" !c��ก � �3e

�ก� `�,�)�ก���(���� :���)�ก �ก� `�,���ก`�����" ��� (More for

Less)� �3e �`�,���ก`�����" ��ก (More for More)� 5 �� �`�,� ���`�����" ��ก (Less for More)�

Page 176: Nia Utcc 8.10.52

M497\U9MK~BCA “ 34KNก::7”

Science &Technology

Science &Technology

Knowledge AcquisitionKnowledge Acquisition

LearningLearning

ProductivityProductivity

CompetitivenessCompetitiveness

InnovationInnovation

Innovation:Linkage between Knowledge and Productivity

Page 177: Nia Utcc 8.10.52

177

July 26, 2004 P 177

INNOVATION INNOVATION ==

Change ?Change ?

Page 178: Nia Utcc 8.10.52

178

July 26, 2004 P 178

INNOVATION INNOVATION ==

Invention + Invention + ApplicationApplication

Page 179: Nia Utcc 8.10.52

179

July 26, 2004 P 179

INNOVATION INNOVATION ==

Exploitation Exploitation ofof

KnowledgeKnowledge

Page 180: Nia Utcc 8.10.52

180

July 26, 2004 P 180

�!�ก �:ก� ก���ก �%##-��3 ��"24"�

�c���� ���%�ก��ก� �-��-!

�:�ก� ��,�%�������-g��ก ��05���:� �#������"���"'��

�' �����+- ����� �!����

Page 181: Nia Utcc 8.10.52

181Mar 28, 2006

0202--644644--6000 6000 www.nia.or.thwww.nia.or.th