Hello. I’m scared

LaMetric

Slice Planner

Why Crowdfund?

Who + Why

Ask yourself

- Who is the project for?- Where do they spend their time online?

Choosing a Launch Date

The video

Hire professionals

Projects that have a Kickstarter video are 85% more likely to achieve their funding goal

Content Marketing

SMM

Instagram

Fail 1: Personal instagram account

Fail 2: Small bloggers & expensive shipping

Quora

Read more

Media List

Fail 3: Manual search

Buzzsumo $99

Relevance – will their readers LOVE your project?Readership – how much traffic does their site get? Relationships – do you know at least one person who can make a strong introduction?Reach – share via email newsletter, RSS feed, Face-book, Twitter, and other channels.

Which media?

Editors contacts

Bio and latest posts

Make your email short and proofread

Send Personalised emails

1. Editor’s name2. Last relevant post3. Short pitch4. Link to more info

Press Kit– Product images – Description of the product– Your project video– Any additional information

99% of pitches go straight to the trash

99% of pitches go straight to the trash

Fail 4: Wrong email title

Title: Hitchhiker’s Guide to Galaxy inspired paper planer connected to digital Calendars

Hitchhiker’s guide to galaxy is not popular in the US :)

Keep sending emails

It was the 6th email to Mashable

Tools to use:

canva.comunsplash.commailtrack.combuzzsumo.comconvertKit.com

Books:Pitch Perfect Steve SandeScrum Jeff SutherlandArt of Explanation Lee LeFeverSprint Jake Knapp

Thank you