#M/PR: Анастасія Лавроненко "Ніч перед Kickstarter. Як...
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Transcript of #M/PR: Анастасія Лавроненко "Ніч перед Kickstarter. Як...
Hello. I’m scared
LaMetric
Slice Planner
Why Crowdfund?
Who + Why
Ask yourself
- Who is the project for?- Where do they spend their time online?
Choosing a Launch Date
The video
Hire professionals
Projects that have a Kickstarter video are 85% more likely to achieve their funding goal
Content Marketing
SMM
Fail 1: Personal instagram account
Fail 2: Small bloggers & expensive shipping
Quora
Read more
Media List
Fail 3: Manual search
Buzzsumo $99
Relevance – will their readers LOVE your project?Readership – how much traffic does their site get? Relationships – do you know at least one person who can make a strong introduction?Reach – share via email newsletter, RSS feed, Face-book, Twitter, and other channels.
Which media?
Editors contacts
Bio and latest posts
Make your email short and proofread
Send Personalised emails
1. Editor’s name2. Last relevant post3. Short pitch4. Link to more info
Press Kit– Product images – Description of the product– Your project video– Any additional information
99% of pitches go straight to the trash
99% of pitches go straight to the trash
Fail 4: Wrong email title
Title: Hitchhiker’s Guide to Galaxy inspired paper planer connected to digital Calendars
Hitchhiker’s guide to galaxy is not popular in the US :)
Keep sending emails
It was the 6th email to Mashable
Tools to use:
canva.comunsplash.commailtrack.combuzzsumo.comconvertKit.com
Books:Pitch Perfect Steve SandeScrum Jeff SutherlandArt of Explanation Lee LeFeverSprint Jake Knapp
Thank you
