Move The NeedleSocial Media For The Bottom Line

StrongMail Webinar

June 23, 2010

You Are One

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Happy Little Trees

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Photo: Courtesy SXCH.hu

Conversations Don’t Ring The Cash Register

Engagement Alone Doesn’t Sell More Stuff

Hold Hands, Sing “Kumbaya” All You Want, It Doesn’t …

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Eric Brown Urbane Apartments

“Did we rent more apartments?”

“Because if we didn’t, the practice of social media marketing is just a hobby.”

A recent conference call with a client talking about social media strategy

The end game for me is,

did we sell more stuff?

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Bazaarvoice CMOs Group Survey

What’s The ROI of Social Media?

Survey across industries

72% Didn’t attach revenue in 2009 but will in 2010

81% plan to link annual revenues to social media

85% predict a 5-15% impact on their bottom line this year

64% will increase social media budgets

Fastest growing metrics tracked: REVENUE, CONVERSION, AVERAGE ORDER VALUE

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People still respond to advertising

“People” aren’t social media purists

Your customers and fans know you need to make money

“Remember - it’s not about selling, but helping people buy.” – Chris Heuer

Wiggly Wigglers

Indiana Spine Group

Corporate Blog

Direct Calls To Action As Part Of Site

Dell Outlet

Naked Pizza

Dollar General

Blatant Advertising

31,000+ Fans

Three recent posts:

93 Likes48 Comments

Aeropostale

372,000 Fans

Email Signup Prominent

Holiday Gift Guide:84 Comments

413 Likes

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Did you give something to your audiencethat enhances their life or online experience?

Did you get something from your audience that can make your business better?

Be Consumer-Centric

Participate

Provide Value

Build Relationships & Trust

Plan for success

Present clear calls to action

Offer opportunities at relevant times/locations

Know that value can also be your product or service

Establish Singular Goals

Set Measureable Objectives To Achieve Goals

Develop Targeted Strategies To Accomplish Objectives

Enumerate Tactics/Tasks To Deliver Strategies

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Thank You!Jason FallsPrincipal, Social Media Explorer

Email: jason@jasonfalls.com

Twitter: @JasonFalls

Phone: 502.509.4763

Web: socialmediaexplorer.com

socialmediaexplorer.com/newsletter

Coming Soon

ExploringSocialMedia.com

Ryan DeutschVP of Emerging Media, StrongMail

Email: rdeutsch@strongmail.com

Twitter: @rdeutsch

Phone: 650.421.7124

Web: www.strongmail.com

strongmail.com/socialmedia

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