My Experiences on Failure with Business Dealing

Matumit Sombunjaroen2013/12/01

An Independent Developer◦ Zodiac Alliance Digital Entertainment =>

abbrev as ZADE, is a Brand, not yet a Company

XSI-base 3D Artist Unity C# Programmer Internet Troll Otaku

Who Am I?

Games◦ Completed Commercial Games => 1, a Kinect Game◦ Incomplete Commercial Games => Several◦ Completed Non-Commercial Games => About 7-8

CG Animation◦ Anything beyond 3Minutes long => 2

Unity Assets◦ Several in Unity Asset Store

Currently Working on◦ 3D Action Game

Works

Events from JUN2012->MAR2013◦ Several Business Dealing◦ Lessons I learned from them

1st Case – Book Reader Project 2nd Case – History Based Games 3rd Case – Setting Up a Company

I’m here to talk about

“Let the Stupid ones study Medicine, since they only have to deal with textbooks and experiments

Let the Smart ones study Marketing, since they have to compete other people”

A Quote

Doctor Somchai Sombooncharoen,Founder and Former Director of National Cancer Institute

DEALING WITH OTHER PEOPLE IS A HARD JOB

The Point?

http://zodiac-alliance.com/

1st Case - Book Reader Project

Trying to create something “Practical” Through Connections, get to meet the Top

Brass in News Publishing firms

Listened, but Not interested

What happened?

The Person I talked to isn’t a Tech Person Assumed that the person know how to

utilized it

What were the Problems?

Talk to Tech person from his firm first Properly Explain the benefit

Possible Solution?

You

The Black Prince, Legend of King Naresuan◦ A Fantasy 3D Action Game, based on the historical

event of King Naresuan

SE Spirits◦ A Musou type Action Game, Based on the event of

2nd Fall Of Ayutthaya

2nd Case – History Based Game

I had a chance to talk with an investor, and it was decided that I am going to develop a Game Project for them

What happened?

The Investor is not a Gaming Person The Investor age is around 60 The Firm is not a Game-Based Company The People who take care of the Project,

aren’t Gamers or Developers

Some really big Issues

…An idea by the staff…We will have a child running

around in Chiang Mai collecting

The Project must be based on something that the Investor understand

Can Guarantee Profit Can Develop Want to Develop

Proposal Agenda

Onimusha Style King Naresuan

Musou Style 2nd Fall of Ayutthaya

Proposals

King Naresuan got Approved! ……….. …… …… .. ..

.

Result?

HOWEVER!!!

This came up….

Don’t we need Permission if we are going to use the King?

…After Asking around…

Someone with Political Standing &

Power

Stop this nonsense

PROJECT CANCELLED

After Last Event, it was decided that a Subsidiary Company is to be setup

3rd Case – Setting up a Company

Need to get Personnel before Company can be setup

Company doesn’t get registered yet, so, nobody applied

=>Eternal Loop

Administrative people weren’t helping

Problems…

An attempt at contacting someone by the staff

Listen, the man asked for 20K salary!

ต๊�ายดู�สิ�เธอ ขอต๊��ง20Kแนะ

To work around this….

Please Help

Call a friend who run an IT company Make it a Joint Project to get started

Gradius + Space Harrier Style Sudsakorn

Proposed New Project

Budget Calculation have to be made on Friend’s side

Need to have everything designed out in order for the approximation to be made

Majority of Technical Documents must be complete before the Project can even be approve!!!

A really BIG Issue

Spent Months on the Documents

Investor started pouring in his visions

Then this happen…

Asean have 600million population, we will put in Asean locations to make

them play our game!

New Project Care-Taker is a 60yrs Old woman who probably never play a Computer Game before in her life

Furthermore…

Isn’t this too expensive?How can I make sure

you won’t runaway after investment? Will this

really be profitable?

Contact couldn’t even be made

unless going there in Person

PROJECT CANCELLED

Cannot guarantee profit on the new Project Did not provide necessary Marketing Data

Did not get enough Sleep before Negotiating

Problems on my Part

Staying at home and do the Project that I wanted to do on my own

Aftermath…