Martin White it's not the technology it's the content

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Findability Day 2014 presentation on Information Management, Meta data and the importance of content management

Transcript of Martin White it's not the technology it's the content

It’s not the technology –it’s the content!

Findwise Findability Day, 11 September 2014

Copenhagen

Martin White, Intranet Focus Ltd

Agenda

• Hand washing• Tube alloys• Bing and Google• Phone hacking• Satisfaction• Fishing• Titles• Mirror• Ernest Hemingway

AdmiralLeahy

Boiler tubes

www.ofcom.org.ukUK Office of Communications

Hacking

Search satisfaction

• Search satisfaction is dependent on

– Information being treated as a business asset

– Being aware of why and how people search

– Consistent content quality

– A metadata strategy

– An appropriate investment in a search team

– An appropriate investment in search technology

– Search performance measurement

Why is content quality so poor?

• Information curation is a hobby

– No formal training

– No internal training

– No time allocated

– No recognition

– No evaluation

– No career progression

– No benefit to the curator

Level 1

No common information practices. Individuals manage informationon an ad hoc basis

Level 2

Some departments are aware of the need to manage information but are only able to allocate limited resources and skills

Level 3

Enterprise information management practices developed by and managed by the IT department in line with IT policies

Level 4

Enterprise information management practices developed and managed by business units in line with business objectives

Level 5

Board-level commitment to managing informationas an asset with a member of the Board taking specific responsibility for information quality

Information maturity

Information advantageBased on the Meta Group/Gartner model

Level 1

No common information practices. Individuals manage informationon an ad hoc basis

Level 2

Some departments are aware of the need to manage information but are only able to allocate limited resources and skills

Level 3

Enterprise information management practices developed by and managed by the IT department in line with IT policies

Level 4

Enterprise information management practices developed and managed by business units in line with business objectives

Level 5

Board-level commitment to managing informationas an asset with a member of the Board taking specific responsibility for information quality

Search performance

Information advantage

Content quality guidelines

Audience

Authorship

Copyright

Date

File formats

Images, charts and diagrams

Link management

Lists

Metadata

Mobile content

Page-level identity

Protective marking

Related content

Re-use

Review

Titles

Validity

Version control

http://ciir-publications.cs.umass.edu/getpdf.php?id=945

Content quality guidelines - search

Audience

Authorship

Copyright

Dates

File formats

Images, charts and diagrams

Link management

Lists

Metadata

Mobile content

Page-level identity

Protective marking

Related content

Re-use

Review

Titles

Validity

Version control

Reflections

Without an information management strategythat ….– Recognises information as an asset

– Implements information governance

– Rewards information quality

– Includes a search strategy

– Invests in search support

…..your investment in search technology will never deliver business value

A look back at the agenda

• Hand washing• Tube alloys• Bing and Google• Phone hacking• Satisfaction• Fishing• Titles• Mirror• Ernest Hemingway

Martin.white@intranetfocus.comTwitter @intranetfocus

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