EMEA Partner Marketing Peter BellEMEA Product & Segment Marketing pbell@marketo.com

Product Update & Roadmap

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Engagement Marketing at GE HealthcareMarketing touched a total of $2 billion in potential revenue and yielded $600 million in new revenue.

“It’s not about B2B, or B2C. It’s about B2Human. It’s about how we engage with our customers in deep, relevant and varied ways.”Stephanie MeyerGlobal Head of Marketing Operations

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Engagement Marketing at Kaspersky“80% of your company’s future revenue will come from just 20% of your existing customers.”

Deep customer engagement led to 8% reduction in churn rates and 111% larger deal size for marketing influenced renewals.

Our Go-to-Market approach

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Email Marketing LeadManagement ConsumerMarketing Customer Base Marketing Mobile Marketing

Engagement Marketing Solutions

Product Update

2016 Roadmap ThemesAnalytics &

InsightsNext Gen

Account Based Marketing

EnhancedEnterpriseExperience

Mobile Engagement

Marketer Experience

PredictiveContent

ApplicationApplicationPlatform

Platform & Application Platform & Application

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Address Enterprise Concerns

• Does it scale/perform?

• Does it fit/work within our technology environment?

• Is it compliant/secure?

• Is it easy to deploy, use and maintain?

EnhancedEnterpriseExperience

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“No Drafts” Snippets

SPRING 2016

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Universal User ID

SUMMER 2016

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Audit Trail

2H 2016

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Self-service stats

WINTER 2016

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• Controlled access to assets

• More flexibility for roles and permissions EnhancedEnterpriseExperience

2H 2016

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• Target• Engage• Measure

Account-Based

Marketing

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Essential ABM Capabilities1. Target – identify accounts and manage account lists2. Engage – orchestrate personalized, cross-channel campaigns3. Measure – evaluate revenue impact and optimize your ABM success

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• Innovate on core features• Improve effectiveness and

usability• Delightful

Re-Imagined Email

Experience

June 2016

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• First-party DMP

• Custom objects and custom activities extend data model

• Connections to data on-boarders

AudienceHub

Ongoing2016

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IOT Ready

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ProjectOrion

Spring/Ongoing2016

• Next generation architecture• Mobile and IoT scale• Built on technology used by the most

popular consumer apps

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Orion Next Generation Architecture

2.7 billion emails 125 billion activities

20 billion emails 500 billion activities

100 billion emails25 trillion activities100 million leads

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20m/hour < 5 seconds < 60 secondsActivity Volume Trigger Latency Batch Campaigns

Orion Scale Metrics

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• Machine learning• Leverage marketing assets and audience

data• Recommend “next-best-content” across

inbound and outbound channels

Predictive Content

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• Visual Summaries• Interactive & Guided Exploration Tools• Customized Reports

Analytics & Email

Insights

What can you learnFilter by content, audience, and time period

Visualizations that a marketer can double click into further

Insights and Drivers based on audience, location, channel, and device

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Our Core ParadigmListen Speak

Think

Learn

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Approach to Marketing Analytics

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Key Analytics Focus Areas

New Name Acquisition Buyer Journey Analysis Marketing Impact/ROI

Multi Touch AttributionChannel FT Revenue MT RevenueEmail $310,000 $525,000Webinars $320,000 $903,000Tradeshows $325,000 $117,000

More efficient at pushing leads through funnelMore efficient at acquiring the right leads

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Marketo Analytics CapabilitiesDashboards OperationalReportsVisual Explorers AdvancedReports

• Visual summaries• Executive, functional and program level

• System reports for managing Marketo• Audit trail, lead database queries, etc.

• Highly visual data exploration• Get insights for specific needs on the fly

• Powerful and flexible analytics for the advanced marketer

Thank You!Any questions?