Lessons on Digital Publishing Businesses from TOC Frankfurt

Post on 22-Jun-2015

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Some examples of new business models taking shape in the wake of digital publishing and big data.

Transcript of Lessons on Digital Publishing Businesses from TOC Frankfurt

Digital Done Right or NOT! #DigitalPubDoneRight

So much information…find RELEVANCE

Retail Technology

– Bookshout

– Zola Books

Data

– Altmetrics / Semantic web

Theory

– Ingram

– Metadata / Linked data

Bookshout….the nerve to go up against the big guys

Do not piss off this guy!

– iTunes (inheritance argument)

– Bookshout allows for “import” of your legal titles

– Discovery aided by the social aspect of Bookclubs

– True BYOD (iOS, iBooks coming soon)

Bookshout, freeing your content

Zola Books…exploration not “search”

Recommendation / curation

– Shop front

– All Publishers can connect to Customer to serve related content

Social Connection to Authors

– Real time sharing

Retail model

– Bookstore partners get 60%

Altmetrics

Eugene Garfield,

the gran-daddy

Metadata

Semantic web

–Insight-driven decision making

Insight

Next level of extraction

Analysis to operational-isation

More targetted behavior influence

Process

Analysis

Semantic Web

Sentiment gauge

Arab spring example

“V” for vendetta and “symbols”

Occupy Movement

Clickstream for Science Journals

The Story Verse

Semantic web / Little Demons and the “StoryVerse”

• Take, for example, Las Vegas. The book that instantly springs to mind,

“Fear and Loathing…” But the city has been featured in hundreds of titles from Don DeLillo’s “Underworld” , David Foster Wallace’s “Infinite Jest” to Chuck Klosterman’s “Sex, Drugs, And Cocoa Puffs” & David Carr’s “The Night of the Gun”.

• Valla Vakili thinks it interesting that Cocoa Puffs connected Klosterman to Jodi Picoult’s “Handle With Care”.

“I didn’t care when you ate all the Cocoa Puffs so that I had to have Frosted Mini-Wheats as a snack after school. All that mattered was that at 4:30 p.m. I was getting my braces off, after thirty-four months, two weeks, and six days.”

• See? (And don’t get me started on the role Frosted Mini-Wheats play in Stephen King’s “Duma Key”.)

Monetising content, literally

Q?