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Lessons on Digital Publishing Businesses from TOC Frankfurt
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Transcript of Lessons on Digital Publishing Businesses from TOC Frankfurt
Digital Done Right or NOT! #DigitalPubDoneRight
So much information…find RELEVANCE
Retail Technology
– Bookshout
– Zola Books
Data
– Altmetrics / Semantic web
Theory
– Ingram
– Metadata / Linked data
Bookshout….the nerve to go up against the big guys
Do not piss off this guy!
– iTunes (inheritance argument)
– Bookshout allows for “import” of your legal titles
– Discovery aided by the social aspect of Bookclubs
– True BYOD (iOS, iBooks coming soon)
Bookshout, freeing your content
Zola Books…exploration not “search”
Recommendation / curation
– Shop front
– All Publishers can connect to Customer to serve related content
Social Connection to Authors
– Real time sharing
Retail model
– Bookstore partners get 60%
Altmetrics
Eugene Garfield,
the gran-daddy
Metadata
Semantic web
–Insight-driven decision making
Insight
Next level of extraction
Analysis to operational-isation
More targetted behavior influence
Process
Analysis
Semantic Web
Sentiment gauge
Arab spring example
“V” for vendetta and “symbols”
Occupy Movement
Clickstream for Science Journals
The Story Verse
Semantic web / Little Demons and the “StoryVerse”
• Take, for example, Las Vegas. The book that instantly springs to mind,
“Fear and Loathing…” But the city has been featured in hundreds of titles from Don DeLillo’s “Underworld” , David Foster Wallace’s “Infinite Jest” to Chuck Klosterman’s “Sex, Drugs, And Cocoa Puffs” & David Carr’s “The Night of the Gun”.
• Valla Vakili thinks it interesting that Cocoa Puffs connected Klosterman to Jodi Picoult’s “Handle With Care”.
“I didn’t care when you ate all the Cocoa Puffs so that I had to have Frosted Mini-Wheats as a snack after school. All that mattered was that at 4:30 p.m. I was getting my braces off, after thirty-four months, two weeks, and six days.”
• See? (And don’t get me started on the role Frosted Mini-Wheats play in Stephen King’s “Duma Key”.)
Monetising content, literally
Q?