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From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
LESSONS LEARNED: GLOBAL WEBSITES & APPLICATIONSbyAustin Govellawww.thinkingandmaking.com@austingovella
Slides available on slideshare: http://www.slideshare.net/austingove"a/globalwebsitesapplications
From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
Two definitions:1. Multi-lingual means something is available in
multiple languages.2. Localized means content changes based on
where the user is located.
From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
Multi-lingual. Not localized.
From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
Multi-lingual. Not localized.
From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
Localized, not multi-lingual.
From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
Multi-lingual. Not localized.
From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
Multi-lingual and localized.
From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
Multi-lingual and localized.
From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
Multi-lingual means content is available in multiple languages.1. What languages?
It costs money, time, and content managers to translate.
2. What content?Are you translating all content? Some content? What content?
From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
Multi-lingual means all content is accessible in multiple languages:• Content on the page.• The <title>• The <meta description>• Tooltips• Form field helper text• Success, Warning, and Error messages• Error pages, “Site down” shingles• Abbreviations What’s Wed in Chinese?• Announcements
From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
Localized means content changes based on where the user is located.1. How do you determine location?2. When do you determine location?3. What locations matter?4. What if you determine the wrong location?
From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
Localized means content changes based on where the user is located.1. What content changes?2. How does it change?
From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
Location Language
Content X X
From “Lessons Learned: Global Websites & Applications” by Austin Govella, Nov 15, 2012
Role Location Language Time Device
Content X X X X X