Individual Behavior

Definition

Individual Behavior is a combination of responses to external and internal stimulus.

Causes of Individual Behaviour

Inherited characteristicsLearned Characteristics

Contd….

Physical characteristics

AgeReligionRaceSocial group

Body structure

Vision Height

Stamina

Learned Characteristics

Contd…..

Perception Result of various senses:

feeling, seeing, hearing etc Eg. If a manager perceives a subordinate’s ability as

limited, he will give him limited responsibility even if subordinate is an able person.

Contd…

Attitude Positive attitude Negative attitude E.g I like my job: expressing attitude towards work

Contd….

Personality E.g. People who are seem to work out better in bargaining

agreements than people who are narrow minded.

Values Influences perception of problem Influences an individual’s decision making process

Contd…

Learning can change individual behavior

Role of parentingEducationJob trainingManipulation of rewards